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Poshmark Inc. SWOT and PESTLE Analysis

ID : 521355053| Feb 2023| 21 pages

COMPANY PROFILE -Poshmark Inc.

Business Sector :Social Commerce Marketplace

Operating Geography :United States, North America, Global

About Poshmark Inc. :

Poshmark, Inc. is a social marketplace for new and used fashion for men, women, children, pets, homes, and more that blends the in-person interaction of traditional retail with the scale, reach, ease, and selection benefits of online purchasing. The business's main office is in Redwood, California. The business was established in 2011 by Manish Chandra. The company organises its marketplace into lifestyle categories, such as clothing, footwear, home goods, beauty products, and pets. Buyers' discovery and purchase processes are made easy and alluring by their social aspects, which promote high engagement and retention. To create a pleasant buying experience, it enables customers to find, connect, and curate their network and news feed with those of other users who have similar tastes in fashion and personal preferences. Various social tools, such as share, like, follow, comment, offer, and luxury parties, are included in the Company's application. Storefront services, social marketing services, logistics and payment services, customer support services, and the heart and hustle community fund are among its seller offerings. Poshmark in April 2022 announced the extension and expansion of its partnership with Affirm - the payment network.

Poshmark's USP is that it is a leading social marketplace for new and pre-owned fashion, with 80 million members registered throughout the US, Canada, and Australia. The mission statement of the company reads, "to build the world's most connected shopping experience while empowering people to build thriving retail businesses".

Poshmark Inc. Revenue :


$ 326.0 million - FY ending 31st December 2021 (y-o-y growth 25%)
$ 261.6 million - FY ending 31st December 2020

Competitive Analysis of Poshmark Inc.

SWOT
PESTLE
The SWOT analysis for Poshmark is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. Asset light business model enables scalability and favorable capital dynamics
2. Vast and curated social marketplace
3. Large number of active buyers over 7.6 million
4. Seamless proprietary technology and data make the selling and buying experience easy.
5. Acquisitions and partnerships have helped the company to improve its services
6. Personalized buying and selling experience through interactions and engagement.
1. Fluctuations in the profit level indicate instability
2. Platform experience can be affected due to the services provided by sellers
OpportunitiesThreats
1. Expand operations into new countries
2. Add bigger brands to the platform to increase product offerings
3. Drive product innovation to improve buying and selling experience on the platform
1. Increasing competition can affect the growth
2. Rising covid-19 cases can affect the services of the company
3. Supply chain disruptions can delay deliveries
4. Selling of counterfeit products can affect the reputation of the company
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Detailed SWOT Analysis of Poshmark Inc.

Strength

This section is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

1. Increasing competition can affect the growth: The retail industry and online marketplace has become intensely competitive. Marketplaces for mobile devices and tablets, is rapidly evolving and is subject to changing technology, shifting consumer preferences and tastes, and frequent introductions of new products and services. It is important to attract and retain both buyers and sellers, who have a variety of choices when it comes to shopping and selling, both online and offline. The company faces competition for both buyers and sellers from a wide range of competitors, which include both online or offline retailers, such as large marketplaces, national retail chains, local consignment, vintage stores etc. The competitors of the company include Amazon, eBay, Etsy, Facebook, Mercari, Shopify, T.J.Maxx, and Walmart. Many of these competitors may offer low-cost or free shipping, fast shipping times, favorable return policies, and other features that may be difficult for sellers on Poshmark to match, or may be a reason buyers choose not to buy items on Poshmark.

The remaining section under "Threat" is available only in the 'Complete Report' on purchase.

Major Competitors :

Major Brands :

  • Suede One Inc.
  • Poshmark Pty. Ltd
  • Poshmark Canada Inc.
  • Poshmark India Pvt. Ltd.
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References used in Poshmark Inc. SWOT & PESTLE Analysis Report

1. Annual Report - https://d18rn0p25nwr6d.cloudfront.net/CIK-0001825480/3ac217c9-d89d-4a41-b741-f261b26ba1b5.pdf
2. Affirm And Poshmark Expand Partnership To Bring Shoppers More Payment Flexibility - https://newsroom.poshmark.com/2022/04/12/affirm-and-poshmark-expand-partnership-to-bring-shoppers-more-payment-flexibility/
3. Shop Safe Act: A Bill to Hold E-Commerce Sites Liable for Counterfeit Goods Sold Online - https://www.sgrlaw.com/ttl-articles/shop-safe-act-a-bill-to-hold-e-commerce-sites-liable-for-counterfeit-goods-sold-online/
4. Shipping & Freight Cost Increases, Current Shipping Issues, and Shipping Container Shortage [2022] - https://www.freightos.com/freight-resources/coronavirus-updates/
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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SWOT & PESTLE.com (2024). Poshmark Inc. SWOT and PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/poshmark/ [Accessed 08 May, 2024].

In-text: (SWOT & PESTLE.com, 2024)

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Poshmark, Inc. SWOT and PESTLE analysis has been conducted by Sushil Kumar Panda and reviewed by senior analysts from Barakaat Consulting.

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