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Rabobank Group SWOT & PESTLE Analysis

ID : 52165753| Feb 2019


Business Sector :Banking and Financial Services

Operating Geography :Europe, Netherlands, Global

About Rabobank Group :

Rabobank group is one of the largest financial institutions, headquartered in Utrecht Netherlands, has more than 45000 employees across 44 countries. The group operates on cooperating principles offering services in retail banking, wholesale banking, private banking, leasing and real estate services, and has approximately 8.7 million customers across the world. The group came into existence in the year 1972 with the merger of the Cooperatieve Centrale Raiffeisen-Bank and the Cooperatieve Centrale Boerenleen-Bank.

Rabobank Group Revenue :

EUR 12,805 million – FY ending December 2016

Competitive Analysis of Rabobank Group

The SWOT analysis for Rabobank Group is presented below:
1. Strong dominance in domestic market
2. Customer-focused to build long term relationship
3. Extensive research activities to analyze economic development as well as develop innovative products for food and agriculture businesses
4. Diverse work culture in terms of cultural background, gender, age which enable international growth
1. Past history of money laundering case jeopardise its reputation
2. Declining trend in financials as a result of impairment charges on it’s stake on subsidiaries
3. Reduced number of employees may affect the personal contact of the local bankers with their clients
1. Adopt niche digital provider model to offer next-generation digital customer experience
2. Dutch economy to perform well in coming years, generating opportunity in commercial banking
3. Merge with credit unions to cater the financial service requirements of SMEs
4. Pursue inorganic growth by acquiring and collaborating with small cooperatives in developing nations
1. Protectionist trade policy impact cross border Merger and Acquisition advisory in the US
2. The impact of Brexit might impose trade barrier in the UK
3. Declining interest rates is lowering income from loan portfolios
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Detailed SWOT Analysis of Rabobank Group


1. Strong Dominance in Domestic Market: Rabobank is one of the largest cooperative banks in Netherlands. The group has 103 local members with more than 450 branches and 2200 ATMs. The group is also considered to be the second largest Dutch bank by assets. The local members operate as autonomous Rabobank serving more than 7.4 million local customers. The group’s roots lie in financing agricultural sector where the group holds 84% market share.

2. Customer-Focused to build long term relationship: The Rabobank group is considered to be ‘By the customers and For the customers’. The voice of the customers holds utmost importance in deciding bank’s strategic course. Such kind of customer participation builds long term relationship with the customer. The bank is collaborating with several other cooperative banks across the world ensuring each customer receive their appropriate services if a service is unavailable to them.

3. Extensive Research Activities to analyse economic development as well as develop innovative products for Food and Agriculture businesses: The Rabobank group undergoes extensive research activities through a separate division called RaboResearch where researchers analyse and forecast economic developments in Netherland as well as around the world. They also have separate Agribusiness research team to develop insights in this sector across the globe. These activities help the company to develop innovative products and asses risk for the company.

4. Diverse Work Culture in terms of cultural background, gender, age enable international growth: The group is dedicated to attaining diversity in work culture in terms of gender, age and cultural background which makes the organisation more innovative and creative. A diverse workforce enables them to cater the needs of customers and markets through a variety of perspectives enabling international growth. They aim to have one third of senior positions held by women by 2020.


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This section is available only in the 'Complete Report' on purchase.


This section is available only in the 'Complete Report' on purchase.

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Check Out Analysis of Other Relevant Companies

References used in Rabobank Group Analysis Report


1) Rabobank Financial Results:

2) Reuters:

3) Rabobank - Impact of Brexit:

4) Rabobank Locate us:

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Rabobank Group SWOT & PESTLE Analysis - SWOT & PESTLE.COM

SWOT & (2020). Rabobank Group SWOT & PESTLE Analysis - SWOT & [online] Available at: [Accessed 02 Jul, 2020].

In-text: (SWOT &, 2020)

Copyrights and Disclaimer

Rabobank SWOT and PESTLE analysis has been conducted by Ashirbani Bhowmik and reviewed by senior analysts from Barakaat Consulting.

Copyright of Rabobank Group SWOT and PESTLE Analysis is the property of Barakaat Consulting. Please refer to the Terms and Conditions page for usage guidelines.

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Rabobank Group SWOT & PESTLE Analysis
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