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Saab SWOT & PESTLE Analysis

ID : 52788353| Oct 2020| 15 pages

COMPANY PROFILE -Saab

Business Sector :Aerospace and Defense

Operating Geography :Sweden, Europe, Global

About Saab :

Saab AB is a Sweden based company that serves military defense and security markets by offering them products, services, and solutions primarily in Europe, South Africa, Australia, and the United States. Saab AB was founded in 1937 and is headquartered in Stockholm, Sweden. The company has restructured itself to operate mainly in five segments as Aeronautics, Dynamics, Electronic Defense Systems, Security and Defense Solutions, and Support and Services. The restructuring was undertaken to become more market and customer-oriented. In March 2010, Investor AB became the major shareholder in the company. As of August 2020, Investor AB owns a 30.16% stake in the company and is the majority owner.
The Aeronautics segment offers a wide array of solutions like airborne systems, associated subsystems, unmanned aerial systems, which ensures the safety of customers and provides a platform for commercial aerospace industries. The Dynamics segment designs innovative solutions in the form of missile systems, torpedoes, and sensor systems. The Electronic Defense Systems segment supplies solutions for surveillance, threat detection and location, platform and force protection, and avionics. The Security and Defense Solutions segment provides airborne early warning systems, civil security systems and solutions, and training and simulation systems. The Support and Services segment offers integrated support, maintenance, logistics, and regional aircraft support services. The vision of Saab AB states, "It is a human right to feel safe." The company works closely with customers, continuously developing our portfolio, focusing on operating efficiency, and embracing innovation as a business-critical imperative. It concentrates on sustainable operations by placing its mission "To develop innovative, high-tech and cost-efficient military systems to keep society and people safe."

Saab Revenue :


SEK 35,433 million – FY ended Dec 2019

Competitive Analysis of Saab

SWOT
PESTLE
The SWOT analysis for Saab is presented below:
Strengths
Weaknesses
1. Unique global position for continuous growth
2. Constant focus on profitable growth markets
3. Optimizing portfolio for increased competitiveness
4. Technologically advanced security and defense capabilities
1. Need to reduce significant environmental impact actively
Opportunities
Threats
1. Refining innovations to lead the development of cost-efficient systems
2. Conscious investment in research and development
3. Enhancing the efficiency of compliance programs leads to sustainable profitability
4. Increasing geopolitical tensions driving defense budgets
1. Management of the information and cyber-related issues
2. Dependence on new contracts and increased competition
3. Operations are highly dependent on laws and regulations of the country
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Detailed SWOT Analysis of Saab

 

Strength

1. Unique global position for continuous growth and export potential: Saab provides world-leading products to the market and simultaneously strengthens its market position by establishing a broad international base in a number of countries. Its prime focus on continuous growth helps Saab to increase the order backlog and facilitate ongoing development greatly. As a result, Saab undertakes contracts for major systems as well as small and medium-sized orders. Among many examples include the launch of the second Gotland-class submarine, the maiden flight of Brazil's Gripen E and GlobalEye that was supplied to Dubai. Saab is focusing on entering the delivery stage of several effective programs, where the working capital it has built up will be put to use and contribute to cash flows, capital efficiencies, and improved returns. Saab innovative offerings in the last decade include the advanced version of jet platforms in the form of Gripen, highly innovative underwater solutions like the A26 submarine, a wide range of innovative radar communication devices, including the Global Eye. As Saab maintains a large fleet of such scalable systems, thus it has a strong and clear position in the export market.

2. Constant focus on profitable growth markets: The focus of the company is on several established and potential markets and areas where the company already has a strong position to build on for future growth. Sweden, for example, has been the company's home market and hub of its operations. Saab has strengthened its position in a number of strategic markets with the most significant potential. It is increasing local presence as well as partnerships and industrial collaborations. In 2019, Saab planned to enhance its operation in three strategic markets: Australia, the UK, and the US, where its local presence will be further strengthened. Its also started a new production facility in West Lafayette, Indiana which will handle production and assembly of Saab’s parts for the Boeing T-7 advanced trainer for the U.S. Air Force. The company's marketing organization is reorganized to focus and intensify on marketing and sales, more clearly, in key markets and enhance international growth.

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Weakness

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Opportunity

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Threat

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Key Business Segments / Diversification :

Saab
Aeronautics Dynamics Surveillance KockumsAeronautics Dynamics
Surveillance S&S IPS Kockums
S&S IPS
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Saab SWOT & PESTLE Analysis - SWOT & PESTLE.COM

SWOT & PESTLE.com (2020). Saab SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/saab/ [Accessed 28 Oct, 2020].

In-text: (SWOT & PESTLE.com, 2020)

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Saab SWOT and PESTLE analysis has been conducted by AbhishekChaku and reviewed by senior analysts from Barakaat Consulting.

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Saab SWOT & PESTLE Analysis
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