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Cobham Plc SWOT & PESTLE Analysis

ID : 52857653| Mar 2021| 22 pages

COMPANY PROFILE -Cobham Plc

Business Sector :Aerospace and Defense

Operating Geography :United Kingdom, Europe, Global

About Cobham Plc :

Cobham Limited is a British aerospace production company which is headquartered in Wimborne Minster, England. In 1934, Cobham was founded by Sir Alan Cobham as Flight Refuelling Limited (FRL). The Company's aerial refuelling appliances broke new ground, comprising of a round-the-world flight by specially-equipped Boeing B-50 Superfortresses in 1948. Ever since this breakthrough, a wide range of aircrafts have since been equipped with Cobham's refuelling equipment. It is organised into three divisions: 1. The Cobham Mission Systems division is the market leader in ariel refuelling worldwide. 2. The Cobham Advanced Electronic Solutions division concentrates in radar, communication and electronic warfare systems. 3. The Cobham Aviation Services division supplies a range of aviation services including Flight training to military and civilian consumers and Search & Rescue operations. It operated Defence Helicopter Flying School, training helicopter pilots for British armed forces. Cobham produces the Guardian ST820, a battery-operated tracing device used by the FBI, an American intelligence agency. The company has received the Queen's Award for Enterprise in the International Trade category for its capability to provide leading edge intercom systems to customers around the globe. Cobham Plc. was acquired by Advent International and its shares were removed from the London Stock Exchange in January 2020.
Cobham's Unique Selling Proposition or USP lies in it being the world leader in advanced tactical military vehicle intercom systems. The company's mission statement reads, "As the world's leading supplier of critical control solutions, we help our customers to increase the safety and mission capabilities of their personnel and equipment in extreme environments".

Cobham Plc Revenue :


£1,863.3m - FY ending 31st December 2018 (y-o-y growth of (negative) -9.2%)
£2,052.5m – FY ending 31st December 2017
[Fiscal 2019 revenue not shared by the company in public domain]  

Competitive Analysis of Cobham Plc

SWOT
PESTLE

The SWOT analysis for Cobham Plc is presented below in a matrix followed by the detailed analysis report

StrengthsWeaknesses
1. Pioneer of the air to air refueling technology
2. Highly diversified portfolio in terms of technology offerings Renowned contractor of aerospace technology
3. Market leader of antennas and apertures
4. Strong presence in the US aviation industries besides a strong global presence
1. Disposal of businesses due to surmounting debts and mistaken purchases in the past
2. Business laden with redundant functions risking terms of acquisition, facilities and labour
3. Suffering from the jolts of accounting scandal
4. Installation lapses lead to breach of customer's communication system security
5. Delay in delivery of critical project
OpportunitiesThreats
1. Covid-19 pushing up the demand for freight airlines
2. Race of supremacy in defense among global powers
1. Industry-wide slow down in the new normal
2. Risks of redundancy owing to changing demand scenario
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Cobham Plc

Strength

1. Pioneer of the air to air refueling technology: Until 1930 air refuelling was only used to assist in setting flight endurance records. It was then in 1934, that Alan John Cobham developed the world's first real in-flight refuelling system - aiding the transfer of aviation fuel from one military aircraft to another. Since then global aviation markets have opted for Cobham's invention of the probe and drogue method. India has signed an order for 83 Hindustan Aeronautics (HAL) Tejas Mk-1A Light Combat Aircraft in Jan 2021 which comprises Cobham in-flight refuelling probe alongside other features. The KAI (Korean Aerospace industry) also wished to modify its FA-40 with Cobham refuelling probe in Dec 2020. Boeing's 15 KC-46A Pegasus aerial refuelling tankers received a $2.6 billion contract from USAF, whose refuelling wing pods are made by Cobham as a subcontractor.

2. Highly diversified portfolio in terms of technology offerings: As a globally leading technology and services innovator, Cobham provides solutions for the most challenging problems, in space, in the air, on land and at sea. In Apr 2020, As an approach towards supporting the global fight against COVID-19, Cobham announced a successful modification of its existing hardware used for oxygen systems in military aircraft to create an air pressure regulator, which can be used within a ventilator system to precisely control the flow of oxygen to the patient. Cobham also renders proven and trusted solutions including air-to-air refueling, fuel tank inerting, life support, space propulsion, weapons carriage and missile actuation that enable customers to achieve mission success. It is also a globally leading supplier of robust, high performance equipment and solutions that enable reliable connectivity. Across the aerospace, avionics, satellite and radio, wireless and mobile connectivity markets, Cobham's solutions present competitive advantage for its customers. From the very beginning, Cobham plc has been a partner to NASA in most of its missions, Cobham's rotary joins and actuators have been a part of the record-breaking Opportunity Rover mission.

The remaining section under "Strengths" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threats

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

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TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
References used in Cobham Plc Analysis Report

1. Cobham heritage - https://www.cobham.com/our-heritage/
2. Cobham 2019 interim results - https://www.cobham.com/media/2166976/cobham-interim-results-presentation-2019.pdf
3. Advent International acquired Cobham - https://www.cobham.com/about-us/cobham-plc-investor-archive/
4. Cobham repurposes fighter-jet technology to respond to COVID-19 Ventilator Challenge - https://www.cobham.com/about-us/news/cobham-repurposes-fighter-jet-technology-to-respond-to-covid-19-ventilator-challenge/
5. Cobham congratulates the NASA Opportunity team on successful mission - https://www.cobham.com/about-us/news/cobham-congratulates-the-nasa-opportunity-team-on-successful-mission/
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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Cobham Plc SWOT & PESTLE Analysis - SWOT & PESTLE.COM

SWOT & PESTLE.com (2021). Cobham Plc SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/cobham/ [Accessed 11 May, 2021].

In-text: (SWOT & PESTLE.com, 2021)

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