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Telefonica SWOT & PESTLE Analysis

ID : 5277853| Apr 2019| 15 pages


Business Sector :Telecommunications

Operating Geography :Europe, Spain, Global

About Telefónica :

Telefónica is a Spanish multinational broadband and telecommunications provider with presence in 21 countries and has about 125,000 professionals. Established in Madrid in 1924, it is one of the biggest telephone operators and mobile network providers in the world. The company is listed with more than one and a half million shareholders.
The company aspires to become an Onlife Telco to realize its vision to “create, protect and boost connections in life so people can choose a world of unlimited possibilities”.

Telefónica Revenue :

€ 48,693 million - (FY ending Dec 31st 2018)
€ 52,008 million - (FY ending Dec 31st 2017)

Competitive Analysis of Telefónica

The SWOT analysis for Telefónica is presented below:
1. Leadership position in many competitive markets
2. Healthy growth with strong financials
3. Globalised supply chain management which caters to the needs of local markets
4. Excellent advertising and branding
1. Lack of presence in fast growing Asian countries except China
1. Internet connectivity becoming a necessity worldwide
2. Expansion of business to emerging markets
3. Growth through inorganic means
1. Government Interventions through regulations
2. Competition from established players in every continent
3. Declining average revenue per user
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Detailed SWOT Analysis of Telefónica



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1. Lack of presence in fast growing Asian countries except China: In purchasing power parity terms, Asia and the Pacific generated more than 40% of global Gross Domestic Product in 2014. Telefonica is not present in many of the Asian countries like India, Thailand, Malaysia, etc. Lack of presence in such emerging economies which can give huge revenue and market share is a weakness of Telefonica.


1. Internet connectivity becoming a necessity worldwide: About 48% of the world's population uses the Internet. In 2015, the International Telecommunication Union estimated that about 3.2 billion people i.e. almost half of the world's population, would be online towards the end of the year. Of them, about 2 billion would be from developing countries, including 89 million from least developed countries. This is an opportunity for Telefonica to reach to more and more customers through its internet and related services.

2. Expansion of business to emerging markets: Demand from emerging markets will help to attain growth and margins. Currently Telefonica doesn’t have significant presence in emerging markets such as Asia Pacific. Investment in these markets will create new opportunities to expand products from the developed world. Telecommunication services, mobile business, and value-added services, wireless data, Internet and other related services of Telefonica will all benefit from the increased demand in emerging countries.

3. Growth through inorganic means: Telefonica can grow through mergers and acquisitions with other companies which are into similar businesses. This will help in capturing markets at a faster rate. Telefonica can benefit from a greater pool of skills and experience obtained by inorganic growth. Customers, sales, assets and market position can be acquired immediately and this also helps in reducing competition.


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Major Brands :

  • Telefónica
  • Movistar
  • Vivo
  • O2
  • Tuenti
  • Giffgaff
  • Fonic
  • Wayra (start-up accelerator)
  • Media Networks (PayTV and video)
  • On the Spot Open (dynamic marketing)
  • ElevenPaths (security)

Recent Acquisition / Mergers / Alliance / Joint Ventures / Divestitures :

Open Table Preview
Business Segment
Objective/Synergy Achieved
EEMobile Network Operations2015AcquisitionAcquisition of 30 million customers, revenue, costs and capital expenditure synergies
Wire One CommunicationsVideoconferencing support expertise 2008AcquisitionStrengthening and enhancement of BT conferencing unit as video business unit
UfindusOnline business directory2008AcquisitionEnhanced its position in local information market in UK
Source: Company website and other reliable sources. The detailed table is available in the Complete Report.
SWOT & PESTLE (combined)
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Check Out Analysis of Other Relevant Companies

References used in Telefónica Analysis Report

1. Telefonica 2018 Financial Report-

2. Telefonica Mission-

3. Telefonica Innovation-

4. Telefonica launches global multichannel mobile ad platform -

5. We choose to Grow Solidly and Sustainably-

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Telefonica SWOT & PESTLE Analysis - SWOT & PESTLE.COM

SWOT & (2020). Telefonica SWOT & PESTLE Analysis - SWOT & [online] Available at: [Accessed 25 May, 2020].

In-text: (SWOT &, 2020)

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Telefónica SWOT and PESTLE analysis has been conducted and reviewed by senior analysts from Barakaat Consulting.

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