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Aritzia Inc. SWOT & PESTLE Analysis

ID : 521063453| Nov 2021| 18 pages

COMPANY PROFILE -Aritzia Inc.

Business Sector :Consumer Discretionary

Operating Geography :Vancouver, Canada, North America

About Aritzia Inc. :

Aritzia Inc. is a women’s fashion brand headquartered in Vancouver, British Columbia. The Canadian company was found in 1984 by Brian Hill. It has a total of 68 boutiques in Canada and 29 boutiques in USA. Aritzia is a fashion brand associated with individual style, quality and innovative design. It places special emphasis on providing its customers a great shopping experience across its stores. The company has a growing presence in the e-commerce sector across the North American continent as well. The company was initially launched from a departmental store in Vancouver. On receiving good response, a standalone boutique was opened in 1984. The company since then has grown significantly. It is focused on developing its own brands with separate creative and aesthetic teams, namely: Wilfred, TNA, Babaton, Sunday Best, Main Character, Auxiliary, Denim Forum, Talula etc. The company has a total of 4570 employees as of 2020.

Aritzia’a Unique Selling Proposition or USP is its innovative creative development which places emphasis on differentiated global-sourcing strategy. This enables the company to continuously transform their supply chain, improve their products, placing more value on the customer and thereby increasing their gross margins. On completion of design development, the teams directly connect with mills, suppliers and manufacturers. This enables them to deliver good quality products at affordable prices. The company was awarded the Compassionate Company Award in 2016 for its animal friendly approach to fashion.

Aritzia Inc. Revenue :


Canadian $ 857 million - FY ending 28th February 2021 (y-o-y growth -12.6%)
Canadian $ 981 million - FY ending 1st March 2020

Competitive Analysis of Aritzia Inc.

SWOT
PESTLE
The SWOT analysis for Aritzia is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. Good community and employee engagement
2. Strong e-commerce growth of 36% in a period of four years
3. Products are put through the O-LCA assessment to ensure sustainability
4. Committed to promoting diversity in the workplace
1. Business highly dependent on timely import of raw materials from foreign countries
2. Limited customer base due to highly priced products
3. Free Cash Flow decreased substantially in FY21 compared to FY20
OpportunitiesThreats
1. Invest in digital platform to improve e-commerce penetration
2. Continue geographic expansion across North America and Canada
3. Increase liquidity to weather uncertainty
1. Highly competitive market with many new entrants
2. Exchange rate fluctuations can raise costs
3. Sales in retail industry are highly seasonal
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Aritzia Inc.

Strength

1. Good community and employee engagement: In light of the COVID-19 pandemic, Aritizia ensured that their employees were financially protected after the store closures. They made a donation of $25 million to their employees from the Aritzia CommunityTM Relief Fund. They also undertook a Community Care Program for Aritzia’s frontline workers where 120,000 custom clothing packages were gifted to the frontline workers. No worker was laid off or furloughed during the pandemic. The full proceeds from Aritzia’s Women’s Day Capsule clothing collection went towards supporting women and girls in need. Their initiatives supported more than 300,000 women. The organizations they donated to work towards poverty alleviation, mentorship and improving job readiness for women. The Spring/Summer 2021 collection was made out of 40% sustainable materials.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

1. Business highly dependent on timely import of raw materials from foreign countries: Aritzia sources the majority of their raw materials from third party manufacturers in foreign countries. They have agreements with manufacturers who meet their quality standards and provide materials at competitive prices. Their materials are mainly sourced from Chins, Japan, Italy, South Korea, and Taiwan. Their goods are then manufactured in China, Vietnam, Cambodia, Sri Lanka and Peru. Although this reduces their operational costs, because labour is cheaper in these countries as compared to USA or Canada. However, this also increases their risk of business. Aritzia becomes exposed to geopolitical risks in their operating countries as well as the countries they source and manufacture in. The recent pandemic affected these countries more severely and governments around the world laid down travel restrictions. This led to disruptions in Aritzia’s supply chains.

The remaining section under "Weakness" is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

  • Joe’s Jeans
  • Urban Outfitters
  • Mavi
  • Peekaboo Beans
  • Frank and Oak
  • Oak+Fort
  • Reformation
  • Lou and Grey

Major Brands :

  • Babaton
  • Ten by Babaton
  • Wilfred
  • Super World
  • Tna
  • Sunday Best
  • Denim Forum
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TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?

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Check Out Analysis of Other Relevant Companies

References used in Aritzia Inc. SWOT & PESTLE Analysis Report

1. Aritzia Annual Report 2021 - https://s21.q4cdn.com/489771965/files/doc_financials/2021/ar/Aritzia_Annual_Report_2021_FINAL-(web).pdf

2. Aritzia January 2021 Investor Presentation - https://s21.q4cdn.com/489771965/files/doc_presentations/2021/3Q21-ATZ-Presentation-(web).pdf

3. Shop All Women’s Clothing | Aritzia INTL - https://www.aritzia.com/intl/en/clothing?lastViewed=37

4. Urgent action needed in Canada-US. trade issues, business leaders warn - National | Globalnews.ca - https://globalnews.ca/news/7754574/canada-u-s-trade-urgent-action-businesses-warn/

5. Consumer sentiment in the US during the coronavirus crisis | McKinsey - https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/survey-us-consumer-sentiment-during-the-coronavirus-crisis

The detailed complete set of references are available on request in the 'Complete report' on purchase.

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In-text: (SWOT & PESTLE.com, 2021)

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Aritzia Inc. SWOT and PESTLE analysis has been conducted by Anangsha Saha and reviewed by senior analysts from Barakaat Consulting.

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