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Dell SWOT & PESTLE Analysis

ID : 52265053| Jan 2019| 15 pages


Business Sector :Information Technology

Operating Geography :United States, North America, Global

About Dell :

Dell Inc. is one of the largest information technology (IT) companies of the world. It has a wide range of offerings which including desktop personal computers (PCs), servers, networking products, storage, mobility products, HD televisions, computer accessories, cameras, printers, network switches, software and security. It also provides a spectrum of services like consulting and product-related support services. It is named after the name of its founder Michael Dell. It is currently the world's third largest PC seller after Lenovo and HP. In 2016, Dell Inc. and Dell EMC were merged and both became subsidiaries of Dell Technologies. Dell is headquartered in Round Rock, Texas and currently the employee strength is around 138,000 across its various offices.

Dell Revenue :

$13.1 billion (2nd quarter-2017)

Ownership / Major shareholders :

As of June 2018, the major shareholders of the company are as follows –
1) The Vanguard Group, Inc. (8.73%)
2) Dodge & Cox (7.93%)
3) Elliott Management Corp. (4.34%)
4) BlackRock Fund Advisors (4.22%)
5) Fidelity Management & Research Co. (3.47%)

Competitive Analysis of Dell


The internal analysis and external analysis of Dell Technologies is presented below in a matrix. The SWOT analysis report for Dell essays the detailed business of this multinational which is into software, hardware, security and much more, explores the company's strengths, weaknesses, opportunities and threats of this rapidly. Although its PC sales are dwindling, there is promising opportunity in upcoming fields like Cloud Computing, IoT services where Dell is well placed and is capturing good market share. Dell will need a sound business strategy to strengthen its market position in this IT industry where it faces fierce competition from rivals like Acer, HP, Lenovo, IBM and Toshiba etc.

1. Established market presence
2. Broad portfolio of products and services
3. Presence across diversified end markets and geographies
1. Private ownership
1. Strong growth in big data market
2. Poised to benefit from the strong IoT market
3. Positive outlook for cloud computing market
1. Intense competition could dent market share
2. Declining PC market
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Detailed SWOT Analysis of Dell



1. Established market presence: Dell has established itself as a strong player with significant presence across several markets. According to the company, it is a strong player in the security market. Dell Security blocked 2.17 trillion Intrusion Prevention System (IPS) attacks in 2015. Dell has been ranked as the leading healthcare IT services provider worldwide. The company also serves all of the 12 top commercial banks in the world. Dell is also a strategic technology supplier to top 10 global airlines. Furthermore, the company serves 99% of Fortune 500 companies. Established market presence provides the company a formidable position. It also provides strong brand recognition enabling Dell to add new clients from existing and new geographies.

2. Broad portfolio of products and services: Dell offers a broad range of IT products, solutions and services. The company's portfolio of IT products includes laptops, desktops, tablets, gaming consoles, workstations, servers and storage devices, networking services, monitors, printers, electronics, PC accessories, and gateways and embedded PCs. Dell's product portfolio also includes servers, networking, and storage. Dell also offers a range of networking products for the enterprise IT environments. Comprehensive product and services portfolio allows the company to provide end-to-end solutions and tap into high value customer base. It also facilitates strong revenue growth and enables Dell to better sustain cyclical downturns.

3. Presence across diversified end markets and geographies: Dell has proactively expanded and diversified its operations and has transformed itself since its inception. The company has focused on positioning itself as a company offering IT products and solutions from originally being a PC brand. This offers Dell access to a larger pool of customer which will enable continuous inflows resulting in strong revenue position.


This section is available only in the Complete report on purchase.


This section is available only in the Complete report on purchase.


This section is available only in the Complete report on purchase.

Major Competitors :

Major Brands :

  • Alienware
  • Dell Boomi
  • EqualLogic
  • StatSoft
  • Dell Compellent
  • Dell XPS
  • Dell Inspiron
  • Dell Precision
  • Dell Vostro
  • Dell Client Product from CES

Key Business Segments / Diversification :

Laptops Tablets Smartphones Printers Consulting
Toners LCD Televisions Desktops
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Check Out Analysis of Other Relevant Companies

References used in Dell Analysis Report

1. Annual Report-

2. Revenue-

3. Ownership-

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SWOT & (2020). Dell SWOT & PESTLE Analysis - SWOT & [online] Available at: [Accessed 07 Jul, 2020].

In-text: (SWOT &, 2020)

Copyrights and Disclaimer

Dell SWOT and PESTLE analysis has been conducted by Mohit Bhat and reviewed by senior analysts from Barakaat Consulting.

Copyright of Dell SWOT and PESTLE Analysis is the property of Barakaat Consulting. Please refer to the Terms and Conditions for usage guidelines.

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