COMPANY PROFILE -Dell
Business Sector :Information Technology
Operating Geography :United States, North America, Global
About Dell :
Dell Inc. is one of the largest information technology (IT) companies of the world. It has a wide range of offerings which including desktop personal computers (PCs), servers, networking products, storage, mobility products, HD televisions, computer accessories, cameras, printers, network switches, software and security. It also provides a spectrum of services like consulting and product-related support services. It is named after the name of its founder Michael Dell. It is currently the world's third largest PC seller after Lenovo and HP. In 2016, Dell Inc. and Dell EMC were merged and both became subsidiaries of Dell Technologies. Dell is headquartered in Round Rock, Texas and currently the employee strength is around 138,000 across its various offices.
Dell Revenue :
$13.1 billion (2nd quarter-2017)
Ownership / Major shareholders :
As of June 2018, the major shareholders of the company are as follows –
1) The Vanguard Group, Inc. (8.73%)
2) Dodge & Cox (7.93%)
3) Elliott Management Corp. (4.34%)
4) BlackRock Fund Advisors (4.22%)
5) Fidelity Management & Research Co. (3.47%)
Competitive Analysis of Dell
The internal analysis and external analysis of Dell Technologies is presented below in a matrix. The SWOT analysis report for Dell essays the detailed business of this multinational which is into software, hardware, security and much more, explores the company's strengths, weaknesses, opportunities and threats of this rapidly. Although its PC sales are dwindling, there is promising opportunity in upcoming fields like Cloud Computing, IoT services where Dell is well placed and is capturing good market share. Dell will need a sound business strategy to strengthen its market position in this IT industry where it faces fierce competition from rivals like Acer, HP, Lenovo, IBM and Toshiba etc.
| Strengths | Weaknesses |
1. Established market presence
2. Broad portfolio of products and services
3. Presence across diversified end markets and geographies
| 1. Private ownership |
| Opportunities | Threats |
1. Strong growth in big data market
2. Poised to benefit from the strong IoT market
3. Positive outlook for cloud computing market
| 1. Intense competition could dent market share
2. Declining PC market |
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Detailed SWOT Analysis of Dell
Strength
1. Established market presence: Dell has established itself as a strong player with significant presence across several markets. According to the company, it is a strong player in the security market. Dell Security blocked 2.17 trillion Intrusion Prevention System (IPS) attacks in 2015. Dell has been ranked as the leading healthcare IT services provider worldwide. The company also serves all of the 12 top commercial banks in the world. Dell is also a strategic technology supplier to top 10 global airlines. Furthermore, the company serves 99% of Fortune 500 companies. Established market presence provides the company a formidable position. It also provides strong brand recognition enabling Dell to add new clients from existing and new geographies.
2. Broad portfolio of products and services: Dell offers a broad range of IT products, solutions and services. The company's portfolio of IT products includes laptops, desktops, tablets, gaming consoles, workstations, servers and storage devices, networking services, monitors, printers, electronics, PC accessories, and gateways and embedded PCs. Dell's product portfolio also includes servers, networking, and storage. Dell also offers a range of networking products for the enterprise IT environments. Comprehensive product and services portfolio allows the company to provide end-to-end solutions and tap into high value customer base. It also facilitates strong revenue growth and enables Dell to better sustain cyclical downturns.
3. Presence across diversified end markets and geographies: Dell has proactively expanded and diversified its operations and has transformed itself since its inception. The company has focused on positioning itself as a company offering IT products and solutions from originally being a PC brand. This offers Dell access to a larger pool of customer which will enable continuous inflows resulting in strong revenue position.
Weakness
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Opportunity
This section is available only in the Complete report on purchase.
Threat
This section is available only in the Complete report on purchase.
The PESTLE/PESTEL analysis essays in detail the key factors which influence the macro-environment of the IT industry for Dell Technologies. Significant factors or influencers that comprise of political, environmental, social, economic, technological, legal and environmental aspects play an important role in determining a business strategy that will help Dell grow its business in face of stiff competition from rivals like IBM, Lenovo, HP, Toshiba and many more. The analysis of the external environment for Dell is presented in a matrix below:
| Political | Economical |
1. Policies of Trump Administration
2. Donations to trade associations designated for corporate lobbying | 1. Currency Exchange Rate affecting the Business performance:
2. Conflict with distributors over product price rise
|
| Social | Technological |
1. Changes in buying Behaviour
2. Attitude towards green or ecological products
| 1. Increase in touch screen laptops
2. Transforming IT
3. Digital viruses
|
| Legal | Environmental |
| 1. Change in tax laws and regulations | 1. Incorporating Sustainability into the value chain to address climate change |
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Detailed Pestle Analysis of Dell
Political
1. Policies of Trump Administration: Dell Technologies' international operations face many risks and uncertainties, including varied local economic and labour conditions, political instability, changes in the U.S. and international regulatory environments, and the impacts of trade protection measures, tax laws (including U.S. taxes on foreign operations), copyright levies, and foreign currency exchange rates. Any of these factors can hinder the growth and results of Dell Technologies’. There has also been increased trouble between US and China due to North Korea issue; if the problem persists it will affect the supply chain and distribution networks.
This remaining section is available only in the Complete report on purchase.
Economic
1. Currency Exchange Rate affecting the Business performance: Dell is getting directly impacted with the currency exchange rate fluctuation, macroeconomic stability and cost of labor and raw material. A recent case being when pound took a plunge it translated into higher PC prices in local currency terms, reducing the affordability of imported hardware and packaged software. The prices have since been increased by more than 10%.
2. Conflict with distributors over product price rise: Dell Technologies' profitability is affected by its ability to achieve favorable pricing from vendors and contract manufacturers. But with Brexit it had no choice but to pass on the price rise on the end consumers and part on the distributors because of which there was less consumer demand. Dell needs to adjust variable costs or otherwise it will affect its profitability. An inability to establish a cost and product advantage, or determine alternative means to deliver value to customers, may adversely affect Dell Technologies' revenue and profitability.
Social
This section is available only in the Complete report on purchase.
Technological
This section is available only in the Complete report on purchase.
Legal
This section is available only in the Complete report on purchase.
Environmental
This section is available only in the Complete report on purchase.
Major Brands :
- Alienware
- Dell Boomi
- EqualLogic
- StatSoft
- Dell Compellent
- Dell XPS
- Dell Inspiron
- Dell Precision
- Dell Vostro
- Dell Client Product from CES
Key Business Segments / Diversification :
Dell
Laptops Tablets Smartphones Printers Consulting
Toners LCD Televisions Desktops
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You may also be interested in other analyses of Dell:
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| Dell Porter's Five Forces Analysis |
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| Dell Value Chain Analysis |
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Check Out Analysis of Other Relevant Companies
TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
References used in Dell Analysis Report
1. Annual Report- https://www.annualreports.com/Click/24655
2. Revenue- https://www.prnewswire.com/news-releases/dell-technologies-reports-fiscal-year-2017-fourth-quarter-and-full-year-financial-results-300431802.html
3. Ownership- https://www.nasdaq.com/symbol/dvmt/ownership-summary
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Dell SWOT & PESTLE Analysis - SWOT & PESTLE.COM
SWOT & PESTLE.com (2021). Dell SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/dell/ [Accessed 11 May, 2021].
In-text: (SWOT & PESTLE.com, 2021)
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Dell SWOT and PESTLE analysis has been conducted by Mohit Bhat and reviewed by senior analysts from Barakaat Consulting.
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