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Dell SWOT and PESTLE Analysis

ID : 52265053| Feb 2023| 18 pages

COMPANY PROFILE -Dell

Business Sector :Information Technology

Operating Geography :United States, North America, Global

About Dell :

Dell Technologies Inc. is one of the largest information technology (IT) companies of the world. It has a wide range of offerings which including desktop personal computers (PCs), servers, networking products, storage, mobility products, HD televisions, computer accessories, cameras, printers, network switches, software and security. It also provides a spectrum of services like consulting and product-related support services. It is named after the name of its founder Michael Dell. It is currently the world's third largest PC seller after Lenovo and HP. In 2016, Dell Inc. and Dell EMC were merged and both became subsidiaries of Dell Technologies. Dell is headquartered in Round Rock, Texas and has an employee strength of more than 165,000. Dell Technologies announced several new offerings and partnerships for 2022, including a new cybersecurity Apex-as-a-Service offering and collaborations with major cloud providers like Amazon Web Services, Microsoft Azure, and Snowflake.

The USP of Dell Technologies is that it is ranked as 4th position in the technology Fortune 500 companies. Dell’s mission statement is, “To be the most successful computer company in the world at delivering the best customer experience in markets we serve.’

Dell Revenue :


US$ 94,224 million – FY ended January 29, 2021
US$ 92,154 million – FY ended January 31, 2020

Competitive Analysis of Dell

SWOT
PESTLE
The SWOT analysis of Dell Technologies is presented below in a matrix:
Strengths
Weaknesses
1. Established market presence in key technology areas
2. Broad portfolio of products and services
3. Presence across diversified end markets and geographies
4. Leading player in mainstream server market
5. Wide range of integrated solution
1. Weak customer market in mainstream and budget laptops segments
2. High leverage may impact the company during slowdown
Opportunities
Threats
1. Strong growth in big data market
2. Poised to benefit from the strong IoT market
3. Positive outlook for cloud computing market
1. Intense competition could dent market share
2. Declining PC market globally
3. Impacts of trade protection measures and tariffs
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Detailed SWOT Analysis of Dell

Strength

1. Established market presence in key technology areas: Dell has established itself as a strong player with significant presence across several markets. The company also serves all of the 12 top commercial banks in the world. Dell is also a strategic technology supplier to top 10 global airlines. Furthermore, the company serves 99% of Fortune 500 companies. Established market presence provides the company a formidable position. The company has maintained number #1 position in Public & Private Cloud IT Infrastructure, External Enterprise storage, Storage software, all flash array, Server units and revenue, Hyperconverged Systems and Flat panel monitor as of 2021. It also provides strong brand recognition enabling Dell to add new clients from existing and new geographies.

2. Broad portfolio of products and services: Dell offers a broad range of IT products, solutions and services. The company's portfolio of IT products includes laptops, desktops, tablets, gaming consoles, workstations, servers and storage devices, networking services, monitors, printers, electronics, PC accessories, and gateways and embedded PCs. Dell's product portfolio also includes servers, networking, and storage. Dell also offers a range of networking products for the enterprise IT environments. Comprehensive product and services portfolio allows the company to provide end-to-end solutions and tap into high value customer base. It also facilitates strong revenue growth and enables Dell to better sustain cyclical downturns.

The remaining section under "Strength" is available only in the "Complete Report" on purchase.

Weakness

This section is available only in the Complete report on purchase.

Opportunity

This section is available only in the Complete report on purchase.

Threat

This section is available only in the Complete report on purchase.

Major Competitors :

Major Brands :

  • Alienware
  • Dell Boomi
  • EqualLogic
  • StatSoft
  • Dell Compellent
  • Dell XPS
  • Dell Inspiron
  • Dell Precision
  • Dell Vostro
  • Dell Client Product from CES
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TABLE OF CONTENTS
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References used in Dell SWOT & PESTLE Analysis Report

1. Dell Annual Report Jan 2020: https://investors.delltechnologies.com/static-files/cff5c8fc-e2a6-4d62-9a54-5ad279baa2f5
2. Dell: 2019 Brand Report Card: https://www.laptopmag.com/articles/dell-brand-rating
3. Dell 4Q FY20 Performance Review: https://investors.delltechnologies.com/static-files/0595fbdd-7e35-405b-8e44-599dd8afccb7
4. The Serious Business of Being A Server OEM: https://www.nextplatform.com/2020/03/06/the-serious-business-of-being-a-server-oem/
5. Dell still atop server market despite slippage: https://www.statesman.com/business/20200317/dell-still-atop-server-market-despite-slippage
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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In-text: (SWOT & PESTLE.com, 2025)

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Dell SWOT and PESTLE analysis has been conducted by Mohit Bhat and reviewed by senior analysts from Barakaat Consulting.

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