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Ferrari SWOT & PESTLE Analysis

ID : 52836553| Dec 2020| 15 pages

COMPANY PROFILE -Ferrari

Business Sector :Automobile

Operating Geography :Italy, Europe, Global

About Ferrari :

Ferrari was founded by Enzo Ferrari in 1939 and is one of the world’s leading luxury brands, focused on the design, engineering, production and sale of the world’s most recognizable luxury performance sports cars. Their brand symbolizes exclusivity, innovation, state-of-the-art sporting performance and Italian design and engineering heritage. Its name and history and the image enjoyed by their cars are closely associated with our Formula 1 racing team, Scuderia Ferrari, the most successful team in Formula 1 history. From the inaugural year of Formula 1 in 1950 through the present, Scuderia Ferrari has won 238 Grand Prix races, 16 Constructor World titles and 15 Drivers’ World titles. They design, engineer and produce cars in their production facility in Maranello, Italy, and sell them in over 60 countries worldwide through a network of 166 authorized dealers. The current product range includes five sports cars, four GT cars and two special series cars, as well as our Icona cars, introduced in September 2018 with the Ferrari Monza SP1 and SP2. They target clients seeking high performance cars with distinctive design and state of the art technology.

Ferrari Revenue :


€M 3,766 - FY ended 31 December 2019 (YoY growth 10%)
€M 3,420 - FY ended 31 December 2018

Competitive Analysis of Ferrari

SWOT
PESTLE
The SWOT analysis for Ferrari is presented below:
Strengths
Weaknesses
1. Strong research and development team with continuous focus on innovation
2. Huge product portfolio and strong brand equity
3. Extremely strong presence in the racing world
4. Huge portfolio of patents and other intellectual property
5. Increasing its commitment to sustainability
1. Low volume strategy may limit potential profits
2. Higher dependence on one production facility with a location disadvantage
3. Limited number of suppliers, many of which are single source suppliers
Opportunities
Threats
1. Technological Advancement and developing hybrid cars
2. Expanding to new emerging economies and developing nations
3. Enlargement of customer base and leveraging the brand image
1. Highly competitive market
2. Stringent Environmental regulations
3. Increasing cost of developing new technology
4. Volatile demand for luxury performance goods
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Ferrari

 

Strength

1. Strong research and development team with continuous focus on innovation: Their research and development efforts take into account the three defining dimensions of Ferrari cars; performance; versatility and comfort; and driving emotions which is one of their major competencies in the market. Innovation drives products and processes, which represents one of the key differentiating factors for Ferrari. This is why they are focused on developing new technologies for which they have implemented several programs to encourage innovation. For example – Ferrari has established partnerships with universities and research centers to convert the most advanced theoretical researches, especially in technology, engineering and computer science, into practical solutions for our industrial processes. Technological breakthroughs are further enhanced through design which is one of the most fundamental and distinctive aspect of Ferrari products. So a team of designers, modelers and engineers work together to create car bodies that incorporates the most innovative aerodynamic solutions in the sleek and powerful lines typical of their cars. They have also established a Ferrari Design Centre with the objective of improving control over the entire design process and ensuring long-term continuity of the Ferrari style.

2. Huge product portfolio and strong brand equity: Ferrari believes that their cars are the epitome of performance, luxury and styling and the same has been their brand image throughout the years. Ferrari is looked upon as a cult brand and possesses strong brand equity. Their current product range as of 2019 is comprised of five sports cars, four GT cars, and two special series cars and Icona car. They also produce limited edition hyper cars, fuori serie and one-off cars. Ferrari engage in brand development and protection activities through licensing contracts with selected partners, retail activities through a chain of franchised or directly managed stores, licensed theme parks and the development of a line of apparel and accessories sold exclusively in their monobrand stores and on their website. As one of the world’s most recognized premium luxury brands, they are selectively expanding the presence of the Ferrari brand in attractive and growing lifestyle categories consistent with their image, including sportswear, watches, accessories, consumer electronics and theme parks which will enhance the brand experience of their loyal clients and Ferrari enthusiasts.

The remaining section of “Strength” is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

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References used in Ferrari SWOT & PESTLE Analysis Report

1. Ferrari Annual report 2019 - https://corporate.ferrari.com/sites/ferrari15ipo/files/ferrari_-_annual_report_2019.pdf

2. Ferrari Annual report 2018 - https://corporate.ferrari.com/en/2018-annual-report

3. Ferrari Interim Report 2020 - https://corporate.ferrari.com/sites/ferrari15ipo/files/ferrari_interim_report_at_and_for_the_three_and_nine_months_ended_september_30_2020.pdf

4. Ferrari company profile - https://www.bloomberg.com/profile/company/RACE:US

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Ferrari SWOT & PESTLE Analysis - SWOT & PESTLE.COM

SWOT & PESTLE.com (2021). Ferrari SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/ferrari/ [Accessed 03 Aug, 2021].

In-text: (SWOT & PESTLE.com, 2021)

Copyrights and Disclaimer

Ferrari SWOT and PESTLE analysis has been conducted by Saurav Mansingka and reviewed by senior analysts from Barakaat Consulting.

Copyright of Ferrari SWOT and PESTLE Analysis is the property of Barakaat Consulting. Please refer to the Terms and Conditions and Disclaimer for usage guidelines.

Ferrari SWOT & PESTLE Analysis
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