COMPANY PROFILE -Hennes & Mauritz (H&M)
Business Sector :Fashion retail, Clothing and accessories
Operating Geography :Sweden, Europe, Global
About Hennes & Mauritz (H&M) :
Hennes and Mauritz, better known as H&M is a multinational company which was started in 1947 in Swedish city Vasteras. It serves as a fast-fashion house for men, women, and children. It has been in operations for the past 76 years and ever since it has grown tremendously. It is the second largest global clothing retailer and has expanded its market across the globe and is a very popular name for quality clothing. It provides a wide range of selection to consumers. H&M’s business strategy is to offer fashion and quality at the best price in a sustainable way. Another important aspect of H&M’s growth strategy is to develop new brands to meet requirements of new customers. In 2023, H&M is taking further initiatives to improve sustainability in all parts of the world. The H&M Group includes eight brands viz., H&M, COS, WEEKDAY, MONKL, H&M HOME, & Other Stories, ARKET and AFOUND, together these brands offer men, women, and even babies a broad variety of products ranging from fashion, beauty, accessories, and homewares. It also has business venture with Afound, Treadler, Singular Society, Creator Studio and majority-owned Sellpy. Besides thousands of offline stores in across 79 countries, the company also has a strong online presence with online shopping available in 58 markets. H&M has 150,000 employees as of 2023.
The Unique Selling Proposition or USP of H&M lie’s in being the second largest global clothing retailer, just after Inditex. Hennes and Mauritz’s (H&M’s) vision is to “use its size and scale to lead the change towards a circular and renewable fashion industry, all while being a fair and equal company.” H&M's mission is to “offer their customers fashion and quality at the best price.”
Hennes & Mauritz (H&M) Revenue :
SEK 223,553 million - FY ending 30 November 2022 (y-o-y growth of 12%)
SEK 198,967 million - FY ending 30 November 2021
Competitive Analysis of Hennes & Mauritz (H&M)
The SWOT analysis for Hennes & Mauritz (H&M) is presented below in a matrix format followed by a detailed analysis:
| Strengths | Weaknesses |
1. Global presence with strong brand value
2. High customer satisfaction due to product transparency
3. Strong performance driven by strong financials
4. Affordability and value for price
5. A diversified portfolio of brands around the world
| 1. Easy to replicate design
2. Slow response to changing consumer trends
|
| Opportunities | Threats |
1. Increasing popularity of online stores due to pandemic
2. Acquisition of Sellpy projected to increase profitability
3. Expanding home decor offerings- a lucrative opportunity
4. Seizing untapped market potential by strategic entry into Brazil
5. Engagement through expanded third-party brand strategy
| 1. Threats from competitors and local artisans
2. Continuous need for innovation in line with latest trends
3. Climate activists advocating for reduced consumption pose a significant threat to the fashion industry:
4. Fashion brands are experiencing significant revenue losses due to the sale of cheaper imitation products in the market
|
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Detailed SWOT Analysis of Hennes & Mauritz (H&M)
Strength
1. Global presence with strong brand value: The brand has been in operation since 1947 and has expanded itself exponentially ever since. It has a strong market presence as it is a known brand which is easy on pockets of middle-class families. It has a brand value associated and is known for its contemporary designs and funky accessories. It caters to a wide range of customers from infants to adults. It has made a good market for itself in all the places it is operating. The strong global presence has made it quite a well-known name in its business sector and its uniqueness has made it stand apart from rest. Celebrities like David Beckham, Madonna and the crown princess of Sweden are often seen wearing this brand, thus adding to its image. H&M has a loyal customer base and thus, is one of the most sought-after brands in the market today.
2. High customer satisfaction due to product transparency: The brand offers a wide array of choice in contemporary styles keeping in mind the young buyers who look for both affordability and fashion. The brand brings about a connection in youth and keeps itself in line with the high street design. The brand recognizes itself as value for money. The products are durable, smart and keep in mind the choices and needs. Thus, they rate high on customer satisfaction. This is one of the biggest strengths as it can have a loyal customer base that identifies with the brand. Higg Index tool is used by H&M for product transparency. It is available for a wide range of products in markets which informs its customer about the environmental impacts of the materials used in the products. This only increases customer satisfaction as they remain concerned about the environment.
The remaining section under "Strength" is available only in the 'Complete Report' on purchase.
Weakness
This section is available only in the 'Complete Report' on purchase.
Opportunity
This section is available only in the 'Complete Report' on purchase.
Threat
This section is available only in the 'Complete Report' on purchase.
The PESTLE analysis for Hennes & Mauritz (H&M) is presented below in a matrix format followed by a detailed analysis:
| Political | Economical |
1. Political implications of anticipated legislative changes in the fashion industry
2. Impact of Russia-Ukraine war
| 1. Navigating economic challenges and shifting consumer dynamics
2. Increasing disposable income in emerging markets
|
| Social | Technological |
1. Changing choices of customer
2. Social Media emerging as a storefront for fashion retailers
3. Redefining norms and embracing inclusivity in the fashion world
| 1. Innovative technologies such as data analytics and AI to improve efficiency
2. Increasing importance of online channels
3. Omni-model to increase customer experience
|
| Legal | Environmental |
| 1. Stricter norms and regulations for foreign companies in some countries | 1. Demand for eco-friendly products
2. Sustainability – new goal for the organization
3. Adopting initiatives like textile innovation and clothing recycling programs
|
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Detailed Pestle Analysis of Hennes & Mauritz (H&M)
Political
This section is available only in the 'Complete Report' on purchase.
Economic
1. Navigating economic challenges and shifting consumer dynamics: The global fashion industry in 2023 faces economic challenges and evolving consumer behaviours, marked by hyperinflation and subdued consumer sentiments that hindered previous growth momentum. The luxury sector, driven by affluent consumers in regions like China and the United States, is set to achieve 5% to 10% growth, while the non-luxury fashion market may experience modest growth of -2% to +3%, varying by region. Inflation, escalating material costs, macroeconomic uncertainties, and geopolitical tensions disrupt operations and supply chains. Prudent consumers cut spending, while luxury consumers remain less affected. Fashion companies, including H&M, must adapt operational models, supply chains, and marketing strategies to navigate economic complexities and changing consumer preferences. Amid uncertainties, strategic realignment is crucial for the industry's success in 2023.
The remaining section under "Economic" is available only in the 'Complete Report' on purchase.
Social
This section is available only in the 'Complete Report' on purchase.
Technological
This section is available only in the 'Complete Report' on purchase.
Legal
This section is available only in the 'Complete Report' on purchase.
Environmental
This section is available only in the 'Complete Report' on purchase.
Major Brands :
- H&M
- COS
- Weekday
- Cheap Monday
- Monki
- H&M HOME
- ARKET
On purchase the Hennes & Mauritz (H & M) SWOT and PESTLE Analysis PDF report will reach you within minutes. At rare times, a slight delay not exceeding 4 hours might be caused.
WHY BUY THIS REPORT?
TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
• The SWOT and PESTEL analysis report of H&M Group presents the complex internal and external factors affecting the H&M’s brand, its operations, business model, market strategy and growth trajectory.
• The SWOT analysis assesses the strengths and opportunities that H&M group holds and how it strategizes itself to overcome its weaknesses and threats in its operating macro environment.
• The report confers intelligence on the external analysis, comprising the opportunities - low hanging fruits which can be harvested to achieve further growth and expansion and some pertinent threats that threaten to hinder growth of the company.
• The Report covers compelling initiatives that were taken by H&M, to stay ahead of its competitors and adversaries and attain a competitive edge in the industry.
• The PESTLE analysis of the Fashion retail and Clothing Industry helps to distinguish the factors that compel and restrain the retail market.
• The PESTLE/ PESTEL/ STEEPL Analysis for in-depth analysis of all external factors specifically, political, economic, social, technological, legal and environmental, highlighting their consequence on H&M's business model, marketing and growth strategy.
• Abstract information on H&M's business diversification, deriving its key business segments and highlighting its major competitors.
• A concise review of H&M’s founders, its corporate headquarters, owners & stakeholders, and revenue jumps. This is followed by a comprehensive company analysis to obtain perspicacity into company information, company profile, business model, business plans and marketing strategy.
• Analysis of H&M's share price, mergers and acquisitions, strategic partnerships and alliances, that the H&M Group endorsed, and the business aims or synergies that were achieved with them.
• Interpretation of H&M’s USP or unique selling proposition, mission statement, and vision statement. With a peek into the H&M's key performance indicators, core values, success factors, value proposition, and core competencies.
• Discussion on H&M's business model, extending to the analysis of key business segments and business case study.
You may also be interested in other analyses of Hennes & Mauritz (H&M):
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| Hennes & Mauritz (H&M) Porter's Five Forces Analysis |
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| Hennes & Mauritz (H&M) VRIO Analysis |
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| Hennes & Mauritz (H&M) Value Chain Analysis |
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| Hennes & Mauritz (H&M) Covid-19 Impact Analysis |
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| Hennes & Mauritz (H&M) BCG Analysis |
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| Hennes & Mauritz (H&M) Segmentation, Targeting and Positioning (STP) Analysis |
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| Hennes & Mauritz (H&M) Ansoff Matrix Analysis |
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Check Out Analysis of Other Relevant Companies
References used in Hennes & Mauritz (H&M) SWOT & PESTLE Analysis Report
1. Annual and Sustainability report 2022 - https://hmgroup.com/wp-content/uploads/2023/03/HM-Group-Annual-and-Sustainability-Report-2022.pdf
2. Statista.com - https://www.statista.com/topics/871/online-shopping/#topicOverview
3. General news 2023 - https://about.hm.com/news/general-news-2023/inspiring--expressive---fun---h-m-home-invites-you-back-to-schoo.html
4. Home furniture lamps launch - https://www.thezoereport.com/living/hm-home-furniture-lamps-launch
The detailed complete set of references are available on request in the 'Complete report' on purchase.
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