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International Airlines Group (IAG) SWOT & PESTLE Analysis

ID : 52246153| Aug 2022| 19 pages

COMPANY PROFILE -IAG

Business Sector :Aviation

Operating Geography :UK, Europe, Global

About IAG :

The International Airlines Group, better known as IAG, is headquartered located in London, United Kingdom. It was established in January 2011 as a result of a merger agreement between British Airways and Iberia, the national airlines of Spain and the United Kingdom, respectively. As a result, IAG now owned 100 percent of both companies. In spite of being formed as recently as 2011, it has managed to become one of the largest airlines groups of the world. Since its founding, IAG has added additional airlines to its portfolio of brands and operations, including BMI (2011), Vueling (2012), and Aer Lingus (2015). The Level brand and Avios, the IAG rewards programme, are also owned by the Group. With a fleet of 531 aircraft, it served 279 destinations and carried about 118 million passengers annually prior to the effects of the COVID-19 pandemic. It has been recognized as the Top 100 Global most sustainable large corporations. Its employees are 50,222 people as of early 2022.

The USP of IAG is that it is one of the largest airlines groups in the world. IAG’s vision is “to be the world's leading airline group, maximizing sustainable value creation for its shareholders and customers”.

IAG Revenue :


€8,455 million - FY ending December 31st 2021 (y-o-y growth of 8.3%)
€7,806 million - FY ending December 31st 2020

Competitive Analysis of IAG

SWOT
PESTLE
The SWOT analysis for IAG is presented below:
Strengths
Weaknesses
1. Strong competitive advantage generated by Group structure
2. Continued focus on digital innovation
3. Exclusive access to Heathrow Terminal 5
4. Strong network of suppliers
1. Overdependence on one brand – British Airways
2. Heathrow’s capacity expansion is on risk
3. Low presence in Asia pacific
4. Fuel consumption at London at its peak
Opportunities
Threats
1. Growing Africa and far eastern markets
2. Growth in the air freight market
3. LEVEL- IAG’s new long-haul brand to capitalize opportunities in low-cost segment
1. Government subsidy propels Gulf airline growth
2. Competition law reduces acquisition opportunities
3. Economic developments threaten to overshadow recovery
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of IAG

Strengths

1. Strong competitive advantage generated by Group structure: IAG Group’s unique holding structure allows independent growth of its different brands which consist of British Airways, Aer Lingus, Iberia and Vueling. The Group’s brand portfolio is diversified with low cost and high-end airlines by combination of having very focused operating companies, with distinct brands and very clear customer propositions. The individual brands can leverage on the strong support platform of the Group and can do things much more efficiently through economies of scale. By having a range of products through world-class brands, they can serve the entire market, increase its brand strength.

2. Continued focus on digital innovation: IAG has set up a program called Hangar 51 to recognize start-ups in early stages in development in digital spheres, to be future ready. IAG Group has supported 60 start-ups and made investments in more than 10 tech players through IAG's main innovation platform, Hangar 51. Many of these contribute to greener aviation. Other digital initiatives undertaken by IAG Group include introduction of self-boarding gates at Heathrow’s Terminal 5 and new automated Mototok push back vehicles on its stands.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

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Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

Major Brands :

  • British Airways
  • Aer Lingus
  • Vueling
  • Iberia
  • LEVEL
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References used in IAG SWOT & PESTLE Analysis Report

1. Annual Report - https://www.iairgroup.com/~/media/Files/I/IAG/annual-reports/iag-annual-reports/en/annual-report-and-accounts-2021.pdf
2. London hub - https://www.iagcargo.com/en/facilities/london-hub/
3. London's Heathrow airport imposes capacity cap of 100,000 passengers a day - https://www.business-standard.com/article/international/london-s-heathrow-airport-imposes-capacity-cap-of-100-000-passengers-a-day-122071200828_1.html
4. ET GBS 2019: Emerging markets driving growth in global tourism - https://economictimes.indiatimes.com/news/company/corporate-trends/et-gbs-2019-emerging-markets-driving-growth-in-global-tourism/articleshow/68088708.cms
5. IAG Cargo revenues up 23% year on year - https://www.aircargonews.net/airlines/iag-cargo-revenues-up-23-year-on-year/
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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