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International Airlines Group (IAG) SWOT & PESTLE Analysis

ID : 52246153 | Aug 2017

OVERVIEW

Name of the Company: International Airlines Group (IAG)

Business Sector: Aviation

Operating Geography: Europe

About the Company: The International Consolidated Airlines Group, better known as IAG, is an airlines group that has its headquarters located in London, UK. In spite of being formed as recently as 2011, it has managed to become one of the largest airlines groups of the world. It owns 547 aircrafts that provides services to 268 destinations. Airline services like British Airways, Iberia, Aer Lingus and Vueling all come under the common banner of IAG.

Revenue: €22.567 billion (2016)

SWOT & PESTLE Analysis

The SWOT analysis for IAG is presented below:
Strengths
Weaknesses
1. Achieving mission goal of sustainable dividend
2. Strategy supported by organization structure
3. Achieved cost synergies
4. Continued innovation
5. Exclusive access to Heathrow's Terminal 5
6. Strong brand reputation
1. Overdependence on one brand – British Airways
2. Heathrow is capacity expansion
3. Low presence in Asia pacific
4. Fuel consumption at London at its peak
5. Failure of critical IT system
6. Debt funding
Opportunities
Threats
1. Growing Africa and eastern markets
2. Consolidated frequent flyer programme
3. Growth in the air freight market
1. Growth of low cost carriers
2. Volatility of fuel price
3. Narrowing digital divide
4. Government subsidy propels Gulf airline growth
5. Carbon neutral goal
6. Competition law reduces acquisition opportunities
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Strengths

1. Achieving mission goal of sustainable dividend: Dividend of 12.5 euro cents per share to be paid by 3rd July 2017. IAG has been able to deliver its mission promise, improving shareholder trust.

To get the complete detailed SWOT report on IAG please mail us at: support@swotandpestle.com. or contact us here.

IAG SWOT analysis has been conducted and reviewed by senior analysts from Barakaat Consulting.
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The PESTLE / PESTEL analysis for IAG is presented below:
Political
Economical
1. Brexit
2. Government regulation
3. Uncertainty of migration laws in USA and cap on the H1B visa
1. Low fuel prices and interest rate
2. IATA Market growth
3. Market growth in airplane suppliers
Social
Technological
1. Frequent employee strikes
2. Growth of No frills airlines
3. Growth of social media
4. Aging population in developed countries
5. Growing patriotism
1. Digital disruption
2. Growth of multiple technology
3. New aircraft reduce fuel consumption
4. Maintenance and engineering as well as in-flight operations
Legal
Environmental
1. Open Skies agreement
2. Consolidation in market
3. Lawsuits from displeased clients
1. Terrorist attacks
2. Air quality and noise level reduction
3. Synthesized Iso Paraffinic approval from ASTM
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Political

1. Brexit: Uncertainty over business travel due to the UK vote to leave the European Union. New bilateral trade agreements between UK and USA will affect the two biggest market for aviation.

To get the complete detailed PESTLE report on IAG please mail us at: support@swotandpestle.com. or contact us here.

IAG PESTLE analysis has been conducted and reviewed by senior analysts from Barakaat Consulting.
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