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John Deere SWOT & PESTLE Analysis

ID : 52509953| Feb 2019| 15 pages


Business Sector :Manufacturing, Agricultural and Construction Equipment

Operating Geography :United States, North America, Global

About John Deere :

Deere & Company (John Deere) was founded in 1837 and in more than 180 years of its operations, it has turned from a one-man blacksmith shop to a Global Enterprise. It primarily engages in manufacturing and distribution of equipment used in Agriculture, Lawn & Garden, Construction, Landscaping & Ground Care, Golf & Sports Turf, Forestry, Engines & Drivetrain, Government & Military Sales, Rental Sales domain. It also offers financial services along with Parts, Manuals, Training & Support Services. It employs 74K employees in more than 100 countries. The company, which is headquartered in Moline, Illinois, U.S., is currently headed by Samuel R. Allen who is the Chairman and Chief Executive Officer since February 2010.

John Deere Revenue :

US $37,357.7 million (FY ended 28th Oct 2018) (year-on-year growth of 26%)
US $29,737.7 million (FY ended 29th Oct 2017)

Competitive Analysis of John Deere

The SWOT analysis of John Deere is presented below:
1. Huge Product and Service portfolio
2. Brand recognition and long history of trust and leadership
3. End to end road construction portfolio
4. Strong Financials compared to peers
5. Strong R&D and innovation spend
6. Adherence to core values
1. Lack of competitive advantage in smaller scale farm equipment
2. Inefficient utilization of assets
1. Revolutionizing agriculture with technology
2. Acquisitions to drive inorganic growth
3. Potential in emerging markets with growth in population
1. Financial Risks in foreign markets
2. Changing laws and agricultural regulations
3. Increase in steel prices to raise production costs
4. Change in power affecting federal and government solutions
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Detailed SWOT Analysis of John Deere



1. Huge product and service portfolio: John Deere has a huge product portfolio in three particular domains viz. equipment, parts and finance. It has many variants in trucks, backhoes, cutters & shredders, dozers, engines, excavators, loaders, mowers, skidders, sprayers, sewing machines, tractors etc. In its financing section, it provides equipment loans, equipment leases and account plans like Multi-Use, Revolving Plan and Power Plan account. In parts section, it offers parts for agriculture, lawn & garden, commercial mowing, turf, engine, construction, maintenance etc. along with remanufactured parts and components. It also provides services like training, simulations, warranty and protection plans. Through its own e-commerce site, John Deere Store, it sells maintenance kits, replacement parts, cleaner, lubricants & paint, equipment accessories in parts section and other merchandised goods. Looking at the products and services offered under John Deere brand, it can be said that it truly has a strong Product and Service portfolio.

2. Brand recognition and long history of trust and leadership: John Deere has the distinction of finding a place on Fortune magazine's list of 50 most-admired companies. It is currently one of the most respected and popular brands within the industry. It started in 1837 as a one-manned blacksmith shop and since then it has continually upgraded itself by fulfilling customer needs in various areas such as agriculture, construction, forestry etc. It has expanded according to the changing needs of the industry and grew to become the world leader in various sectors such as forestry, heavy equipment, construction and agricultural vehicles. It celebrated 100 years of its legendary product - tractor in 2018. The company has a trustworthy position in its customers’ mind not just because of its long-standing history of providing reliable equipment and services throughout 180+ years of its operations but also because of its ever-innovating product portfolio which it keeps on upgrading according to changing industry needs. Combination of having a long history, trust in customers’ mind and leadership position in market is rare in its industry and thus this serves as one of the most important strength of John Deere.

3. End to end road construction portfolio: John Deere completed acquisition of a German company called Wirtgen Group in 2018 for $5.2 billion. Wirtgen Group is world’s largest manufacturer of road construction equipment and acquisition of it means enhanced road construction portfolio with increased global presence and customers. Wirtgen Group offers Road Construction Technology Viz Milling, Stabilizing, Paving and Compacting and Mineral Technology viz. Miners, Crushers and Asphalt plants. This along with John Deere’s offerings in Earth Moving viz Dozers & Graders, Loaders and Excavator complement each other. Integration of these two has provided John Deere with a complete solution for end to end road construction which consists of Quarry, Crusher/Screener, Milling Machine, Asphalt Plants, Road Construction Site, Rough Grading, Finish Grading, Compactors, Asphalt Paver, Rollers and Concrete Paver. This transaction has not only added industry leading product lines to its business but has also improved its competitive position in the market. Thus, End to end road construction portfolio now has become one of the core strengths of John Deere.

The remaining section of Strength is available only in the 'Complete Report' on purchase.


This section is available only in the 'Complete Report' on purchase.


This section is available only in the 'Complete Report' on purchase.


This section is available only in the 'Complete Report' on purchase.

Major Competitors :

Major Brands :

  • Deere
  • Benninghoven
  • Wirtgen
  • Vögele
  • Hamm and Kleemann

Key Business Segments / Diversification :

John Deere
Agriculture & Turf (A&T) Financial Services
Construction & Forestry

Recent Acquisition / Mergers / Alliance / Joint Ventures / Divestitures :

Open Table Preview
Business Segment
Objective/Synergy Achieved
PLASpecialty products for agriculture2018AcquisitionThe acquisition of Argentinian based PLA will increase Deere’s footprint in Latin American markets.
orgA gniKCarbon fibre technology products 2018AcquisitionThe acquisition will allow Deere to leverage King Agro's unique knowledge, designs, and expertise in carbon fiber technology
Wirtgen GroupRoad construction equipment2017AcquisitionThe acquisition will enhance the size, scale and stature of Deere’s construction equipment business and is complementary to Deere's existing construction equipment portfolio.
Source: Company website and other reliable sources. The detailed table is available in the Complete Report.
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Check Out Analysis of Other Relevant Companies

References used in John Deere Analysis Report

1. Annual Report 2017-

2. Company history-

3. Opportunities and Risks-

4. Growth data-

5. Most Innovative Company-

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John Deere SWOT and PESTLE analysis has been conducted by Aishwarya Tirthgirikar and reviewed by senior analysts from Barakaat Consulting.

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John Deere SWOT & PESTLE Analysis
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