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Volvo SWOT & PESTLE Analysis

ID : 52459353| Feb 2022| 18 pages

COMPANY PROFILE -Volvo

Business Sector :Automobile and Construction Equipment

Operating Geography :Sweden, Europe, Global

About Volvo :

Founded in 1927, AB Volvo is a Swedish multinational automotive corporation headquartered in Gothenburg, Sweden with major focus on production, manufacturing and distribution of trucks, buses, construction equipment and marine solutions. AB Volvo group is second only to German Daimler AG in terms manufacture and production of number of heavy-duty trucks. Volvo Cars which was previously a part of Volvo group was sold off to Ford motors in 1999 and later to Chinese automobile manufacturing company Geely Holding Corp in 2010, though both AB Volvo and Volvo Cars share the same logo on their vehicles. Through its 12 brands and production facilities in 18 countries, the company manufactures and delivers trucks, buses, construction equipment, and marine and industrial engines. Apart from this, the company also provides complete solutions for financing and service to its customers. It has an impressive brand portfolio which comprises Volvo, Volvo Penta, Rokbak, Renault Trucks, Prevost, Nova Bus, Mack and Arquus. As of early 2022, the company has 100,000 employees.
Volvo’s unique selling proposition or USP lies in being one of the leading car manufacturers reputed for their safety standards and classic style quotient. Volvo’s mission statement as per their annual report is to “Driving prosperity through transport solutions.” Volvo’s vision statement as per their annual report is to “Be the most desired and successful transport solution provider in the world.”

Volvo Revenue :


SEK 338.4 billion - FY ended December 31st 2020
SEK 431.9 billion - FY ended December 31st 2019

Ownership / Major shareholders :

As of 30th June 2018, the major shareholders of the company are as follows –
1) Industrivärden (23.14%)
2) Geely Holding (15.64%)
3) Norges Bank Investment Management (5.34%)
4) SHB (5.08%)
5) Alecta (4.95%)

Competitive Analysis of Volvo

SWOT
PESTLE
The SWOT/TOWS Analysis for Volvo is presented below:
Strengths
Weaknesses
1. Renowned name with strong brand equity
2. Global market leader in luxury bus segment
3. Diverse brands and product portfolio
4. Joint venture with companies in high growth economies
5. Investments in R&D and technology driving innovation
6. Volvo Australia had the biggest sales year in 2021		1. Stretched supply chain
Opportunities
Threats
1. Electric and hybrid segment in trucks and buses
2. Joint Venture with Daimler Truck AG to develop fuel-cell systems
3. Partnership with Qualcomm to mitigate the impact of supply chain disruption
4. Capturing the Chinese market by taking over the full ownership of its car manufacturing facilities in China
5. Agreement with Isuzu will help the company capture opportunities in logistic industry		1. Threat of takeover by Geely
2. Competition from rivals such as Scania, Daimler and new entrants such as Tesla
3. Challenges such as rising input costs has forced the company to increase its prices in India
4. Global component shortage resulting in the decline of global sales
5. Impact of Covid-19 pandemic on the truck business
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Detailed SWOT Analysis of Volvo

Strength

1. Renowned name with strong brand equity: Volvo since its inception has been at the forefront of designing their vehicles in such a manner that in the case of an accident or any unforeseen circumstances the passengers riding in the vehicle stay safe. Taking the safety concerns a step further the company has developed a system wherein Volvo trucks, bus and cars will be sharing real time data through their cloud-based service “Connected Safety”, the system intends to work in such a manner that it will alert the driver of the vehicle about potentially hazardous road conditions or slowdowns. As the technology undergoes further more refinement and more vehicles are linked with such system in the future it has the potential to increase the road safety of the passengers. This technology is already at work in Volvo’s traditional markets such as Sweden, the Netherlands and Norway, so as to implement it on a bigger scale the company is in talks with other government agencies to introduce this feature in other countries as well. Such systems as developed by Volvo are also being currently tested by other rival companies such as Volkswagen and Toyota.

2. Global market leader in luxury bus segment: Volvo buses have crafted a path for themselves in the marker by being synonymous and closely associated to providing a luxurious experience for the commuters, Volvo buses in many areas have revolutionized road travel for commuters. Volvo manufactures two types of buses that are meant for city travel and those meant for long distance coaches and both the segments have been vastly successful in countries like India which are highly price sensitive markets but the passengers are willing to pay more because of superior service and quality of commute and safety offered than compared to its competitors. In India, more than a million passengers commute daily in a Volvo bus and operate in more than 35 Indian cities and through their Indian subsidiary Volvo Eicher Commercial Vehicles, Volvo group have been highly successful as the company have secured orders for supplying new buses to several state transport departments.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Brands :

  • Volvo
  • Volvo Penta
  • UD
  • Terex Trucks
  • Renault Trucks
  • Prevost
  • Arquus
  • Nova Bus
  • Mack

Key Business Segments / Diversification :

Volvo
Trucks Buses Construction Equipment Defense Vehicles
Engines Power Systems
Financial Services

Recent Acquisition / Mergers / Alliance / Joint Ventures / Divestitures :

Open Table Preview
Name
Business Segment
Year
Type
Objective/Synergy Achieved
JMC Heavy Duty Vehicle Co., Ltd.Trucks2021AcquisitionThis acquisition will help the company to start the production of heavy-duty Volvo FH, Volvo FM and Volvo FMX trucks in Taiyuan for customers in China from the end of 2022
Nissan DieselTrucks2007Acquisition The deal would help Volvo to expand in Asia and capitalize on the Japanese truck maker’s expertise.
Mack TrucksTrucks2000AcquisitionThe acquisition made Volvo group the world's second-largest maker of trucks and buses at that time
Renault TrucksTrucks2000Acquisition The acquisition made Volvo group the world's second-largest maker of trucks and buses at that time
Source: Company website and other reliable sources. The detailed table is available in the Complete Report.
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References used in Volvo SWOT & PESTLE Analysis Report

1. Volvo Australia has its best sales year in its history. - 4BC - https://www.4bc.com.au/podcast/volvo-australia-has-its-best-sales-year-in-its-history/
2. Volvo Cars sees 18% decline in global sales in December amid chip shortage - https://auto.hindustantimes.com/auto/news/volvo-cars-sees-18-decline-in-global-sales-in-december-amid-chip-shortage-41641440470931.html
3. Geely owned Volvo Cars buy out its parent company’s stake in China - Global Times - https://www.globaltimes.cn/page/202107/1229223.shtml?id=11
4. Volvo Group and Isuzu Motors complete UD Trucks transaction - https://www.volvogroup.com/en/news-and-media/news/2021/apr/news-3935150.html
5. Oil rally to continue in 2022 as demand outstrips supply, analysts say | Reuters - https://www.reuters.com/business/energy/oil-prices-could-hit-100-demand-outstrips-supply-analysts-say-2022-01-12/

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SWOT & PESTLE.com (2022). Volvo SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/volvo/ [Accessed 16 May, 2022].

In-text: (SWOT & PESTLE.com, 2022)

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