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Volvo SWOT AND PESTLE Analysis

ID : 52459353| Feb 2019| 18 pages


Business Sector :Automobile and Construction Equipment

Operating Geography :Sweden, Europe, Global

About Volvo :

Founded in 1927, AB Volvo is a Swedish multinational automotive corporation headquartered in Gothenburg, Sweden with major focus on production, manufacturing and distribution of trucks, buses, construction equipment and marine solutions. AB Volvo group is second only to German Daimler AG in terms manufacture and production of number of heavy-duty trucks. Volvo Cars which was previously a part of Volvo group was sold off to Ford motors in 1999 and later to Chinese automobile manufacturing company Geely Holding Corp in 2010, though both AB Volvo and Volvo Cars share the same logo on their vehicles. The Group employs close to 100,000 people as of 2018.

Volvo’s mission statement as per their annual report is to “Driving prosperity through transport solutions.”

Volvo’s vision statement as per their annual report is to “Be the most desired and successful transport solution provider in the world.”

Volvo Revenue :

SEK 334.74 billion (FY ended December 31st 2017)
SEK 301.91 billion (FY ended December 31st 2016)

Ownership / Major shareholders :

As of 30th June 2018, the major shareholders of the company are as follows –
1) Industrivärden (23.14%)
2) Geely Holding (15.64%)
3) Norges Bank Investment Management (5.34%)
4) SHB (5.08%)
5) Alecta (4.95%)

Competitive Analysis of Volvo

The SWOT/TOWS Analysis for Volvo is presented below:
1. Renowned name with strong brand equity
2. Global market leader in luxury bus segment
3. Diverse brands and product portfolio
4. Joint venture with companies in high growth economies
5. Investments in R&D and technology driving innovation
1. Stretched supply chain
1. Electric and hybrid segment in trucks and buses
2. Demand boom in heavy duty truck and hybrid buses
3. Capturing growth in Asia and other emerging markets
1. Takeover by Geely
2. Competition from rivals such as Scania, Daimler and new entrants such as Tesla
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Detailed SWOT Analysis of Volvo


1. Renowned name with strong brand equity: Volvo since its inception has been at the forefront of designing their vehicles in such a manner that in the case of an accident or any unforeseen circumstances the passengers riding in the vehicle stay safe. Taking the safety concerns a step further the company has developed a system wherein Volvo trucks, bus and cars will be sharing real time data through their cloud-based service “Connected Safety”, the system intends to work in such a manner that it will alert the driver of the vehicle about potentially hazardous road conditions or slowdowns.
As the technology undergoes further more refinement and more vehicles are linked with such system in the future it has the potential to increase the road safety of the passengers. This technology is already at work in Volvo’s traditional markets such as Sweden, the Netherlands and Norway, so as to implement it on a bigger scale the company is in talks with other government agencies to introduce this feature in other countries as well. Such systems as developed by Volvo are also being currently tested by other rival companies such as Volkswagen and Toyota.

2. Global market leader in luxury bus segment: Volvo buses have crafted a path for themselves in the marker by being synonymous and closely associated to providing a luxurious experience for the commuters, Volvo buses in many areas have revolutionized road travel for commuters. Volvo manufactures two types of buses that are meant for city travel and those meant for long distance coaches and both the segments have been vastly successful in countries like India which are highly price sensitive markets but the passengers are willing to pay more because of superior service and quality of commute and safety offered than compared to its competitors. In India, more than a million passengers commute daily in a Volvo bus and operate in more than 35 Indian cities and through their Indian subsidiary Volvo Eicher Commercial Vehicles, Volvo group have been highly successful as the company have secured orders for supplying new buses to several state transport departments.

3. Diverse brands and product and services portfolio: Volvo group consists a total of 8 brands namely Volvo, Volvo Penta, UD Trucks, Terex Trucks, Renault Trucks, Prevost, Nova Bus and Mack Trucks, the operations of the Volvo group range from manufacturing vehicles meant for commute, logistics, construction, mining, quarrying, urban distribution services for providing long haul transportation. Of the total revenue of $39.75 Billion earned by the Volvo group in 2017 more than 66% of the revenue was from the truck business followed by the construction equipment and buses contributing 20% and 8% to the total revenue respectively. Also, Volvo is the second largest truck maker all over the world coming second only to their German rivals Daimler-AG. Services also contribute majorly to Volvos’ revenues accounting for 21% of Group net sales in 2017. The service portfolio comprises of insurance, rental services, spare parts, preventive maintenance, service agreements, assistance services and IT services.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.


This section is available only in the 'Complete Report' on purchase.


This section is available only in the 'Complete Report' on purchase.


This section is available only in the 'Complete Report' on purchase.

Major Brands :

  • Volvo
  • Volvo Penta
  • UD
  • Terex Trucks
  • Renault Trucks
  • Prevost
  • Arquus
  • Nova Bus
  • Mack

Key Business Segments / Diversification :

Trucks Buses Construction Equipment Defense Vehicles
Engines Power Systems
Financial Services

Recent Acquisition / Mergers / Alliance / Joint Ventures / Divestitures :

Open Table Preview
Business Segment
Objective/Synergy Achieved
Nissan DieselTrucks2007Acquisition The deal would help Volvo to expand in Asia and capitalize on the Japanese truck maker’s expertise.
Mack TrucksTrucks2000AcquisitionThe acquisition made Volvo group the world's second-largest maker of trucks and buses at that time
Renault TrucksTrucks2000Acquisition The acquisition made Volvo group the world's second-largest maker of trucks and buses at that time
Source: Company website and other reliable sources. The detailed table is available in the Complete Report.
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Check Out Analysis of Other Relevant Companies

References used in Volvo Analysis Report

1. VolvoGroup Annual Report 2017:
2. Telegraph -
3. Reuters -

How to Reference This Page?

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SWOT & (2020). Volvo SWOT AND PESTLE Analysis - SWOT & [online] Available at: [Accessed 25 May, 2020].

In-text: (SWOT &, 2020)

Copyrights and Disclaimer

Volvo SWOT and PESTLE analysis has been conducted by Deepanker Pandey and reviewed by senior analysts from Barakaat Consulting.

Copyright of Volvo SWOT and PESTLE Analysis is the property of Barakaat Consulting. Please refer to the Terms and Conditions and Disclaimer for usage guidelines.

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