COMPANY PROFILE -Kohl's
Business Sector :Retail
Operating Geography :North America, USA
About Kohl's :
Kohl’s Corporation, or simply Kohl’s, is an American publicly traded, departmental retail store chain founded on 12th September, 1962 in Milwaukee, United States. It is America’s largest departmental retail store chain operating more than 1100 stores across 49 states and generating an annual sales of approximately USD 18 billion. As of January, 2017 it had close to 138000 full-time and part-time associates. It offers apparel, footwear, accessories for men, women and children as well as home products and home wares. It offers a mix of private label and exclusive brands as well as national brands.
Kohl's Revenue :
$ 18686 million – 2016
Competitive Analysis of Kohl's
The SWOT analysis for Kohl's is presented below:
Strengths | Weaknesses |
1. Strong Merchandising
2. Strong Brand Equity
3. Strong Distribution Network
4. Bargaining Power over Vendors
| 1. Minimal Global Presence
2. Seasonality
|
Opportunities | Threats |
1. Potential in Online Markets
2. Potential in Emerging Economies
| 1. Change in Government Policies
2. Increased Competition
|
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Detailed SWOT Analysis of Kohl's
Strength
1. Strong Merchandising: Kohl’s stores have a fairly consistent assortment of merchandise across its stores which helps in maintaining a standard among the customers. Also the wide range of products offered at the stores ranging from national labels to private and exclusive labels helps in increasing sales. Its private brands such as Apt. 9, Croft & Barrow etc. are well-known and established in the US market. Also it targets the middle-income segment customers with housewares and home products which forms a core business segment for them.
2. Strong Brand Equity: Having being in operation for more than 50 years, Kohl’s enjoys a great amount of trust and loyalty among its customers. This loyalty has made Kohl’s into the number 1 retailer in US of many national brands such as Levi’s, Columbia etc. Their focus on creating personalized connections with their customers serves as a key competitive advantage which helps in retaining their existing customers as well as win new customers.
3. Strong Distribution Network: Kohl’s enjoys a strong distribution network spread across the length and breadth of US which helps it in maintaining inventory and easy shipping and delivery. It has 9 retail distribution centres which help in easy shipping of inventory to the retail stores several times in a week. All the stores of Kohl’s are equipped to ship online orders which helps in reducing distribution costs. It also has 5 online-fulfillment centres which are dedicated to shipping online orders.
The remaining section under "Strength" is available only in the 'Complete Report' on purchase.
Weakness
This section is available only in the Complete report on purchase.
Opportunity
This section is available only in the Complete report on purchase.
Threat
This section is available only in the Complete report on purchase.
The PESTLE/PESTLE analysis for Kohl's is presented below:
Political | Economical |
1. Regulations and policies of Trump administration
2. Effect on consumer spending due to government policies
| 1. Inability in raising capital
2. Increasing cost of business
|
Social | Technological |
1. Emerging fashion trends
2. Kohl’s care initiatives
| 1. Population purchasing online
2. Technological shift in businesses
|
Legal | Environmental |
1. Regulatory approvals delay decision making and business growth
2. Change in tax laws and regulations
| 1. Showcasing environmental responsibility |
On purchase the Kohl’s SWOT & PESTLE Analysis PDF report will reach you within minutes. At rare times, a slight delay not exceeding 1 hour might be caused.
Detailed Pestle Analysis of Kohl's
Political
1. Regulations and Policies of Trump Administration: The majority of merchandise for Kohl’s, outside of US, is sourced from Asian countries. The trade policies and regulations put in place by the current US government such as disallowance of tax deductions, imposition of unilateral tariffs etc. can have a detrimental effect on the vendor relationships of Kohl’s. This can result in a delay in sourcing merchandise in a time and cost-effective manner. This would not only increase the acquisition cost of the products but also affect the demand and in turn the sales at the stores.
2. Effect on Consumer Spending due to Government Policies: A large consumer base of Kohl’s is the middle-income group which is highly susceptible to changes in government policies. Uncertain economic conditions and slowdown in the US economy are of chief concern to Kohl’s since they directly affect the consumer spending habits, forcing customers to save more, and spend less thereby leading to a decrease in revenue.
Economic
This section is available only in the Complete report on purchase.
Social
This section is available only in the Complete report on purchase.
Technological
This section is available only in the Complete report on purchase.
Legal
This section is available only in the Complete report on purchase.
Environmental
This section is available only in the Complete report on purchase.
On purchase the Kohl’s SWOT & PESTLE Analysis PDF report will reach you within minutes. At rare times, a slight delay not exceeding 1 hour might be caused.
TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
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Kohl's Segmentation, Targeting and Positioning (STP) Analysis |
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Kohl's Ansoff Matrix Analysis |
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Kohl’s SWOT & PESTLE Analysis - SWOT & PESTLE.COM
SWOT & PESTLE.com (2023). Kohl’s SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/kohls/ [Accessed 02 Jun, 2023].
In-text: (SWOT & PESTLE.com, 2023)
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Kohl's SWOT and PESTLE analysis has been conducted by Mrinal Ojhaand reviewed by senior analysts from Barakaat Consulting - an Ezzi IT and Business Consulting venture.
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