Citi Trends SWOT and PESTLE Analysis
ID : 521628153| Feb 2023| 21 pages
COMPANY PROFILE -Citi Trends
Business Sector :Retail Chain
Operating Geography :United States, North America, Global
About Citi Trends :
Citi Trends is a budget clothing retailer that caters to an urban clientele. The company is headquartered in Savannah, Georgia. Under the name Allied Department Stores, the corporation launched its first store in Savannah, Georgia in 1958. In 2000, the company began renaming its stores Citi Trends, and in 2001, it became Citi Trends formally. The company is a fast-growing, publicly-traded retail chain with 585 locations in 33 states. It offers a world-class selection of branded and private-label items in apparel, accessories, footwear, and home décor accessory chain which caters mostly to African-Americans. Its brands include Citi Steps, Citi Trends Fashion for Less, Lil Ms Hollywood, Red Ape, and Vintage Harlem, and its merchandise, which includes men's, women's, and children's clothing, shoes, fashion accessories, and housewares, sells for 20%–70% less than department and speciality store pricing. Citi Trends has a strong presence in rural, suburban, and metropolitan areas, with the potential to expand to 1,000 locations to better serve its loyal and growing customer base. As of early 2023, Citi Trends employed over 5400 people.
Citi Trends’ USP is that it is the nation's premier speciality discount shop for African-American and Latino families. The mission statement of Citi Trends’ reads, "Our goal is to provide merchandise at discounts to department and speciality stores' regular prices of 20% to 70%. Citi Trends' buyer's source merchandise from over 1,800 vendors to deliver quality fashion product at outstanding value for our customers".
Citi Trends Revenue :
US Dollar 992 million - FY ending 30th January 2022
US Dollar 783 million - FY ending 30th January 2021
Competitive Analysis of Citi Trends
SWOT
PESTLE
The SWOT analysis for Citi Trends Inc. is presented below in a matrix followed by the detailed analysis report:
| Strengths | Weaknesses |
| 1. One of the leading American retail garment companies operating 585+ stores in 33 states in USA. 2. Powerful procuring relationships with distributors. 3. Embraces diversified work culture. 4. High operational flexibility with all leased stores. | 1. Company lacks defensible competitive edge. |
| Opportunities | Threats |
| 1. Citi Trends announced to open no less than 100 new outlets by 2023. 2. Direct involvement to fight racism can add up to brand image of Citi Trends. 3. $30 million stock repurchase programme points to better sales expectation | 1. E-shopping facilities are not yet offered by Citi Trends 2. Overvalued stock prices might yield poor growth. 3. Unfavorable trade sanctions might interrupt with company’s commodity supply. 4. Inventory shrinkage due to theft and fraud is a major threat. |
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Detailed SWOT Analysis of Citi Trends
Strength
This section is available only in the 'Complete Report' on purchase.
Weakness
1. Company lacks defensible competitive edge: Citi Trends is a cut-rate clothing merchandise positioned mainly in the urban markets. The company lacks competitive edge in comparison to its peers in its industry. Citi Trends needs to expand its market share to finance the earnings otherwise there is a high chance for the company to contract in the long haul. Prime reason for the growth of Citi Trends being the impoverished Americans have debased levels of technology adoption. Citi Trends does not provide e-shopping platform and it is believed that in the course of time, technology adoption will pursue to leap amongst the poverty-stricken families, which insinuates that Citi Trends' consumers will have an augmented number of substitutes to shopping in Citi Trends store. Moreover, Citi Trends ensuing growth is unsettled.
Opportunity
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Threat
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Major Competitors :
- TJX Companies
- Walmart
- Ross Stores
- Cato Corporation
- New York & Company
- Target Corporation
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SWOT & PESTLE (combined)
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TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
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References used in Citi Trends SWOT & PESTLE Analysis Report
1. Annual Report - https://ir.cititrends.com/static-files/69fd15f5-d8df-43d8-9f96-465bb8a13d56
2. Citi Trends Is Overpriced Based On Many Factors - https://seekingalpha.com/article/4396531-citi-trends-is-overpriced-based-on-many-factors
3. Monthly child tax credit payments are one of the best forms of government spending, economist says - https://www.cnbc.com/2021/07/15/child-tax-credit-payments-one-of-the-best-forms-of-government-spending-economist.html
4. Can Western brands recover from consumer backlash in China? - https://www.bbc.com/news/business-56598884
The detailed complete set of references are available on request in the 'Complete report' on purchase.
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Citi Trends SWOT and PESTLE Analysis
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