Get The Free Sample Complete
SWOT & PESTLE Analysis Report
This report is shared in order to give you an idea of what the complete SWOT & PESTLE analysis report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals. We also guarantee that you cannot find matched quality at such competitive and economic pricing.
Get Your Free Summary Copy of the
SWOT & PESTLE Analysis Report
Get the summary SWOT & report delivered straight to your email inbox for free.
Our insightful and holistic reports have helped corporate,academia and researchers to take their research forward. Like us on Facebook to stay updated with the latest published SWOT & PESTLE Report.

Macy’s SWOT & PESTLE Analysis

ID : 52147353| Jan 2020


Business Sector :Retail, Fashion and Lifestyle

Operating Geography :United States, Global

About Macy's :

Macy’s is a USA based company with headquarters located in Cincinnati, Ohio. The company was founded in 1929 in Columbus, Ohio by Xavier Warren under the name of Federated Department Stores. Federated acquired Macy’s in 1994, two years after it filed for bankruptcy. In 2004, through a process that lasted many years, Federated finally re-branded all its stores to include the Macy name, with the exception of Bloomingdales. The company’s name and logo were officially changed to Macy’s only on June1, 2007.
Today the company is a departmental stores chain that deals primarily in apparel and fashion accessories. It also sells furnishings, cosmetics and a large number of other consumer goods. The popular brands of the company are Macy’s, Bloomingdale’s and Bluemercury. It has over 680 stores located across 43 states as well a significant online presence through the websites, and
Macy’s mission statement is “to be a retailer with the ability to see opportunity on the horizon and have a clear path for capitalizing on it. To do so, we are moving faster that ever before, employing more technology and concentrating our resources on those elements more important to our core customers.” Macy’s USP lies in the fact that it offers its customers easy access to a wide range of products at affordable pricing through it many stores located all over the USA. The company’s tagline reads, “The magic of Macy’s”. The company has over 130,000 employees as per early 2019 records.

Macy's Revenue :

US $27.08 billion – FY ending Jan 2016

Competitive Analysis of Macy's

The SWOT analysis for Macy’s is presented below:
1. Strong Omni-channel existence
2. High Business credibility and worthiness
3. Comprehensive value-for-money and luxury products portfolio
4. Personalized merchandise offering
1. Low inventory turnover
2. High rates of employee turnover
3. Decreasing return on invested capital
4. Seasonality of business
1. Expansion in overseas market
2. Progress through e-commerce
3. Growth in luxury beauty products and spa services
1. Labor slowdown
2. Decrease in tourist footfall
3. Intense competition from Walmart, Dillard, JCPenny, etc.
SWOT & PESTLE (combined)
Complete Report
USD 11.53
  • with PayPal
  • with Debit/Credit card
Great quality, Affordable pricing.
Safe and secure payments

Detailed SWOT Analysis of Macy's



1. Strong Omni channel existence: Macy’s follow an Omni channel strategy to serve customer. Apart from operating retail stores under the name Macy’s, Macy’s Backstage, Bloomingdale’s Outlet and Bluemercury it also maintains online touch points. Customers can place order on, and using their mobiles also.

2. High Business credibility and worthiness: Macy’s has the BBB accreditation since August, 1965. The BBB has given the company an extraordinary rating of A+ on a scale from A+ to F. This accreditation is based on sufficient background information along with Macy’s commitment to make efforts in good faith to resolve customer issues.

3. Comprehensive value-for-money and luxury products portfolio: The Macy’s has a collection of apparels from star brands such as Ralph Lauren, Calvin Klein, and Michael Kors among others. All the gaps in the portfolio has been filled by the private brands such as Alfani, Bar III, Charter Club etc. and private labels such as Holiday Thread, Karen Scott etc.

4. Personalized merchandise offering: Macy’s utilizes shop beacons which is an enhanced mobile location-based technology to provide more personalized department level recommendation, discounts and rewards. This will help in improving customer engagement and increase relevance of promotional and marketing activities.


This section is available only in the 'Complete Report' on purchase.


This section is available only in the 'Complete Report' on purchase.


This section is available only in the 'Complete Report' on purchase.

SWOT & PESTLE (combined)
Complete Report
USD 11.53
  • with PayPal
  • with Debit/Credit card
Great quality, Affordable pricing.
Safe and secure payments

Check Out Analysis of Other Relevant Companies

References used in Macy's Analysis Report

1. Macy’s Annual report 2018 -

2. Macy’s Annual report 2017 -

3. Macy’s Company profile -

4. Macy’s company website -

The detailed complete set of references are available on request in the 'Complete report' on purchase.

How to Reference This Page?

You can use the following in your reference section in order to give credit to the source. For different referencing styles and detailed guidelines, please click here.


SWOT & (2020). Macy’s SWOT & PESTLE Analysis - SWOT & [online] Available at: [Accessed 03 Apr, 2020].

In-text: (SWOT &, 2020)

Copyrights and Disclaimer

Macy’s SWOT and PESTLE analysis has been conducted by Devesh Varshney and reviewed by senior analysts from Barakaat Consulting.

Copyright of Macy’s SWOT and PESTLE Analysis is the property of Barakaat Consulting. Please refer to the Terms and Conditions and Disclaimer for usage guidelines.

You might also like to check out :
Macy’s SWOT & PESTLE Analysis
Price : USD 11.53