COMPANY PROFILE -Macy's
Business Sector :Retail, Fashion and Lifestyle
Operating Geography :United States, Global
About Macy's :
Macy’s is a USA based company with headquarters located in Cincinnati, Ohio. The company was founded in 1929 in Columbus, Ohio by Xavier Warren under the name of Federated Department Stores. Federated acquired Macy’s in 1994, two years after it filed for bankruptcy. In 2004, through a process that lasted many years, Federated finally re-branded all its stores to include the Macy name, with the exception of Bloomingdales. The company’s name and logo were officially changed to Macy’s only on June1, 2007.
Today the company is a departmental stores chain that deals primarily in apparel and fashion accessories. It also sells furnishings, cosmetics and a large number of other consumer goods. The popular brands of the company are Macy’s, Bloomingdale’s and Bluemercury. It has over 680 stores located across 43 states as well a significant online presence through the websites macys.com, Bloomingdales.com and bluemercury.com.
Macy’s mission statement is “to be a retailer with the ability to see opportunity on the horizon and have a clear path for capitalizing on it. To do so, we are moving faster that ever before, employing more technology and concentrating our resources on those elements more important to our core customers.” Macy’s USP lies in the fact that it offers its customers easy access to a wide range of products at affordable pricing through it many stores located all over the USA. The company’s tagline reads, “The magic of Macy’s”. The company has over 130,000 employees as per early 2019 records.
Macy's Revenue :
US $27.08 billion – FY ending Jan 2016
Competitive Analysis of Macy's
The SWOT analysis for Macy’s is presented below:
Strengths | Weaknesses |
1. Strong Omni-channel existence
2. High Business credibility and worthiness
3. Comprehensive value-for-money and luxury products portfolio
4. Personalized merchandise offering | 1. Low inventory turnover
2. High rates of employee turnover
3. Decreasing return on invested capital
4. Seasonality of business |
Opportunities | Threats |
1. Expansion in overseas market
2. Progress through e-commerce
3. Growth in luxury beauty products and spa services | 1. Labor slowdown
2. Decrease in tourist footfall
3. Intense competition from Walmart, Dillard, JCPenny, etc. |
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Detailed SWOT Analysis of Macy's
Strength
1. Strong Omni channel existence: Macy’s follow an Omni channel strategy to serve customer. Apart from operating retail stores under the name Macy’s, Macy’s Backstage, Bloomingdale’s Outlet and Bluemercury it also maintains online touch points. Customers can place order on macys.com, bloomingdales.com and bluemercury.com using their mobiles also.
2. High Business credibility and worthiness: Macy’s has the BBB accreditation since August, 1965. The BBB has given the company an extraordinary rating of A+ on a scale from A+ to F. This accreditation is based on sufficient background information along with Macy’s commitment to make efforts in good faith to resolve customer issues.
3. Comprehensive value-for-money and luxury products portfolio: The Macy’s has a collection of apparels from star brands such as Ralph Lauren, Calvin Klein, and Michael Kors among others. All the gaps in the portfolio has been filled by the private brands such as Alfani, Bar III, Charter Club etc. and private labels such as Holiday Thread, Karen Scott etc.
4. Personalized merchandise offering: Macy’s utilizes shop beacons which is an enhanced mobile location-based technology to provide more personalized department level recommendation, discounts and rewards. This will help in improving customer engagement and increase relevance of promotional and marketing activities.
Weakness
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Opportunity
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Threat
This section is available only in the 'Complete Report' on purchase.
The PESTLE analysis for Macy’s is presented below:
Political | Economical |
1. Political and public policy participation for enhancing stakeholder interests
2. Involvement in controversies with regards to Donald Trump | 1. Slowing economy may adversely impact Macy’s business
2. Retail sector going through a tough phase |
Social | Technological |
1. Shifting of consumer preferences away from materialistic purchases | 1. Big data and advanced analytics helping retailers to generate store insights |
Legal | Environmental |
1. Strong compliance standards for suppliers | 1. Organization-wide commitment to sustainability
2. Merchandising initiatives for sustainable apparel and other products |
On purchase the Macy’s SWOT & PESTLE Analysis PDF report will reach you within minutes. At rare times, a slight delay not exceeding 1 hour might be caused.
Detailed Pestle Analysis of Macy's
Political
This section is available only in the 'Complete Report' on purchase.
Economic
This section is available only in the 'Complete Report' on purchase.
Social
This section is available only in the 'Complete Report' on purchase.
Technological
This section is available only in the 'Complete Report' on purchase.
Legal
This section is available only in the 'Complete Report' on purchase.
Environmental
1. Organization-wide commitment to sustainability: Environmental sustainability and climate is critical for consumer-centric organizations like Macy’s and the company remains steadfastly committed to sustainability. The company strives to use resources more efficiently and reduce our overall impact of its operations on the environment. The retailer preferentially uses packaging materials certified by Forest Stewardship Council (FSC). The retailer has also targeted to reduce its energy consumption on kWh-per-square-foot basis by 2% each in 2017, 2018 and 2019 based on 2016 levels. The retailer also ranks 4th in total on-site installed solar capacity in 2016 by the Solar Energy Industries Association.
1. Merchandising initiatives for sustainable apparel and other products: Macy’s merchandising initiatives are chosen with focus on sustainability and international social responsibility. Macy’s Merchandising Group (MMG) is also a member of the Sustainable Apparel Coalition (SAC) which strives to reduce environmental and social impacts of apparel and footwear products globally. Macy’s Project Linus also makes productive use of damaged product and fabric samples and makes blankets from them for ill or traumatized children and teens. Macy’s Heart of Haiti employs artisans affected by the earthquake in 2010 to make textiles, decorative pieces and other household items. Macy’s rugs certified by GoodWeave are hand manufactured in Nepal and India are free of child labor.
On purchase the Macy’s SWOT & PESTLE Analysis PDF report will reach you within minutes. At rare times, a slight delay not exceeding 1 hour might be caused.
TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
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Macy's Segmentation, Targeting and Positioning (STP) Analysis |
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Macy's Ansoff Matrix Analysis |
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Check Out Analysis of Other Relevant Companies
References used in Macy's SWOT & PESTLE Analysis Report
1. Macy’s Annual report 2018 - http://www.annualreports.com/Click/9149
2. Macy’s Annual report 2017 - http://www.annualreports.com/HostedData/AnnualReportArchive/m/NYSE_M_2017.pdf
3. Macy’s Company profile - https://in.reuters.com/finance/stocks/company-profile/M.N
4. Macy’s company website - https://www.macys.com/
The detailed complete set of references are available on request in the 'Complete report' on purchase.
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Macy’s SWOT and PESTLE analysis has been conducted by Devesh Varshney and reviewed by senior analysts from Barakaat Consulting.
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