COMPANY PROFILE -Lear Corporation
Business Sector :Automotive Component Manufacturer
Operating Geography :North America
About Lear Corporation :
Lear Corporation is one of the world’s leading global automotive suppliers. With operations extending to over 30 countries around the globe, Lear Corporation is truly a global player. The company headquarters are located in Michigan, United States of America. The company was founded under the name of American Metal Products in 1917. The company has now become a manufacturer and supplier of complete seating solutions and world class electrical systems for many of the biggest automakers in the world. For the seating systems segment, the company has manufacturing and marketing units for all seating systems, including surface materials, engineering and retrofitting for light vehicles for global automakers. The company places special focus on specialized electrical systems for cars for global automakers. These systems include wireless connectivity & entertainment systems in addition to new age electronics. Software solutions and after sales support is also one of the company’s focus areas. The company employs 161,000 people across over 260 locations as per 2020 records.
The vision statement of the company reads, “Making every drive better.”
Lear Corporation Revenue :
USD19.8 billion – FY ending 2019 (YoY growth negative 6.33%)
USD21.149 billion – FY ending 2018
Competitive Analysis of Lear Corporation
The SWOT analysis of Lear Corporation is presented below:
Strengths | Weaknesses |
1. leading Tier 1 supplier to the global automotive industry
2. An extensive network of dealers and distributers lets the company aggressively push their products
3. Market leader in luxury seats with over 45% global market share
4. Leading market position through superior engineering and innovative products
| 1. Lowering employment rates in the industry, pointing to higher turnover rates
2. String of incompatible takeovers for the company with diverging work cultures from the parent company
3. Fall in stock price by over 40% in a span of two years
4. Year on year increase in the prices of raw materials combined with pressure to cut prices by OEMs
|
Opportunities | Threats |
1. Exploiting the virtual selling and online selling arm of the company to its fullest potential
2. Government focus on green technologies and sustainable innovation is an opportunity for the company to leverage its expertise in this field
3. Advances in supply chain management can provide significant cost savings for the company
4. Exploring synergies with different fields & industries by using its expertise in electrical and automation technologies
| 1. Being a multinational company, it is under threat from various forms of instabilities in the different countries it operates in
2. Threat from counterfeit products which are sold in the market under the brand name of Lear are harmful to its brand equity
3. High cyclical and seasonal nature of the demand for its products is a threat to sustained cash flows for the company
4. International markets pose a threat in the form of local players who enjoy the patronage of the federal governments
|
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Detailed SWOT Analysis of Lear Corporation
Strength
1. Leading Tier 1 supplier to the global automotive industry: Lear Corporation is one of the biggest and most prominent suppliers of automotive systems in the global space. This is evidenced by the fact that the products of Lear Corporation are incorporated in most major automotive manufacturers. This breadth of reach is one of the biggest strengths for the company, with its presence being felt in over thirty-nine countries. The diversity of its product offerings complements the company well, giving the automotive manufacturing companies a wider bouquet of products to choose from. Many of the leading auto companies of the world have a need for new and improved versions of complete seating and electric systems. This rise in demand has been the result of rising per capita incomes around the world and technological advancements in electrical systems. And Lear Corporation is well placed to supply this demand.
2. An extensive network of dealers and distributers lets the company aggressively push their products: With its presence in more than 30 countries around the world, the supply chain and distribution network of Lear Corporation is one of its prominent strengths. For any company that has such an extensive global scale of operations, having a strong network of distributors and dealers is most important. This network is the backbone for the company on which it relies to solicit and supply parts and new offerings to automotive manufactures around the world. The network allows Lear corporation to provide the crucial sales and after sales service for their seating and electrical systems. In a highly geographically dispersed operative market, this is the last mile service that is crucial for running the sales pipeline smoothly. Having strategic and competitive partnerships with local players in the different industries that Lear Corporation has ventured into, the company has ensured that it always has a competitive advantage.
The remaining section of "Strength" is available only in the 'Complete Report' on purchase.
Weakness
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Opportunity
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Threat
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The PESTLE/PESTEL analysis of Lear Corporation is presented below:
Political | Economical |
1. Operating in international markets requires the heavy involvement of both the home government and the operating government
2. The auto sector Is a labour-intensive sector and is hence heavy under the influence of the state and federal governments
| 1. The cyclical nature of the auto sector has an effect on the periods of profitability for the company |
Social | Technological |
1. The social setting of the workforce working in the auto sector
2. The evolution of car seat as a “seating experience”
| 1. Impact of automation on the labour participation and productivity in the auto sector
2. Autonomous cars increasing focus on smart seats
|
Legal | Environmental |
1. Issues with respect to anti-trust regulation against firms in the industry in response to the string of M&As
2. The health and labour laws of the workforce in the auto sector has time and again come under scrutiny by the government
| 1. Issues with relation to water and air pollution by the manufacturing units of these companies |
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Detailed Pestle Analysis of Lear Corporation
Political
This section is available only in the 'Complete Report' on purchase.
Economic
This section is available only in the 'Complete Report' on purchase.
Social
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Technological
This section is available only in the 'Complete Report' on purchase.
Legal
This section is available only in the 'Complete Report' on purchase.
Environmental
1. Issues with relation to water and air pollution by the manufacturing units of these companies: Environmental degradation and issues with soil pollution have been at the forefront of discussion with environmental agencies and governments over the past decade. Being a company that is involved in manufacturing that involves metal processing, Lear Corporation is focused on the carbon footprint and environmental impact that the company has on its immediate surroundings. The company is also involved in several green and energy efficiency initiatives, which include Over 180 energy efficiency projects were completed to reduce electric energy consumption in production & facilities, Continued evaluation and installation of occupancy sensors or timers for lights in warehouse and office areas, switching to programmable thermostat to control the heating and air conditioner system during evenings, weekends and holidays. The company records that it has contributed to global GHG reductions, by saving 63 kilo tons of C02 per year globally with weight reductions in the seating systems that it offers.
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TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
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Check Out Analysis of Other Relevant Companies
References used in Lear Corporation SWOT & PESTLE Analysis Report
1. Lear Corporation Annual report 2019 - https://sec.report/Document/0000842162-20-000006/
2. Lear Corporation Annual report 2018 - https://ir.lear.com/static-files/b9189b93-ef35-46f8-914a-9e29637d6f5e
3. Lear Corporation Q3 2020 financial results - https://ir.lear.com/static-files/909e3602-9820-4bf1-94ab-f27cb7fd0685
4. Lear Corporation Company Profile - https://in.reuters.com/finance/stocks/company-profile/LEA
The detailed complete set of references are available on request in the 'Complete report' on purchase.
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Lear Corporation SWOT and PESTLE analysis has been conducted by Gurajala Abhishek and reviewed by senior analysts from Barakaat Consulting.
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