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Lear Corporation SWOT & PESTLE Analysis

ID : 52835853| Dec 2020| 15 pages

COMPANY PROFILE -Lear Corporation

Business Sector :Automotive Component Manufacturer

Operating Geography :North America

About Lear Corporation :

Lear Corporation is one of the world’s leading global automotive suppliers. With operations extending to over 30 countries around the globe, Lear Corporation is truly a global player. The company headquarters are located in Michigan, United States of America. The company was founded under the name of American Metal Products in 1917. The company has now become a manufacturer and supplier of complete seating solutions and world class electrical systems for many of the biggest automakers in the world. For the seating systems segment, the company has manufacturing and marketing units for all seating systems, including surface materials, engineering and retrofitting for light vehicles for global automakers. The company places special focus on specialized electrical systems for cars for global automakers. These systems include wireless connectivity & entertainment systems in addition to new age electronics. Software solutions and after sales support is also one of the company’s focus areas. The company employs 161,000 people across over 260 locations as per 2020 records.
The vision statement of the company reads, “Making every drive better.”

Lear Corporation Revenue :


USD19.8 billion – FY ending 2019 (YoY growth negative 6.33%)
USD21.149 billion – FY ending 2018

Competitive Analysis of Lear Corporation

SWOT
PESTLE
The SWOT analysis of Lear Corporation is presented below:
Strengths
Weaknesses
1. leading Tier 1 supplier to the global automotive industry
2. An extensive network of dealers and distributers lets the company aggressively push their products
3. Market leader in luxury seats with over 45% global market share
4. Leading market position through superior engineering and innovative products
1. Lowering employment rates in the industry, pointing to higher turnover rates
2. String of incompatible takeovers for the company with diverging work cultures from the parent company
3. Fall in stock price by over 40% in a span of two years
4. Year on year increase in the prices of raw materials combined with pressure to cut prices by OEMs
Opportunities
Threats
1. Exploiting the virtual selling and online selling arm of the company to its fullest potential
2. Government focus on green technologies and sustainable innovation is an opportunity for the company to leverage its expertise in this field
3. Advances in supply chain management can provide significant cost savings for the company
4. Exploring synergies with different fields & industries by using its expertise in electrical and automation technologies
1. Being a multinational company, it is under threat from various forms of instabilities in the different countries it operates in
2. Threat from counterfeit products which are sold in the market under the brand name of Lear are harmful to its brand equity
3. High cyclical and seasonal nature of the demand for its products is a threat to sustained cash flows for the company
4. International markets pose a threat in the form of local players who enjoy the patronage of the federal governments
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Detailed SWOT Analysis of Lear Corporation

 

Strength

1. Leading Tier 1 supplier to the global automotive industry: Lear Corporation is one of the biggest and most prominent suppliers of automotive systems in the global space. This is evidenced by the fact that the products of Lear Corporation are incorporated in most major automotive manufacturers. This breadth of reach is one of the biggest strengths for the company, with its presence being felt in over thirty-nine countries. The diversity of its product offerings complements the company well, giving the automotive manufacturing companies a wider bouquet of products to choose from. Many of the leading auto companies of the world have a need for new and improved versions of complete seating and electric systems. This rise in demand has been the result of rising per capita incomes around the world and technological advancements in electrical systems. And Lear Corporation is well placed to supply this demand.

2. An extensive network of dealers and distributers lets the company aggressively push their products: With its presence in more than 30 countries around the world, the supply chain and distribution network of Lear Corporation is one of its prominent strengths. For any company that has such an extensive global scale of operations, having a strong network of distributors and dealers is most important. This network is the backbone for the company on which it relies to solicit and supply parts and new offerings to automotive manufactures around the world. The network allows Lear corporation to provide the crucial sales and after sales service for their seating and electrical systems. In a highly geographically dispersed operative market, this is the last mile service that is crucial for running the sales pipeline smoothly. Having strategic and competitive partnerships with local players in the different industries that Lear Corporation has ventured into, the company has ensured that it always has a competitive advantage.

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Weakness

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Opportunity

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Threat

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Check Out Analysis of Other Relevant Companies

TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
References used in Lear Corporation Analysis Report

1. Lear Corporation Annual report 2019 - https://sec.report/Document/0000842162-20-000006/

2. Lear Corporation Annual report 2018 - https://ir.lear.com/static-files/b9189b93-ef35-46f8-914a-9e29637d6f5e

3. Lear Corporation Q3 2020 financial results - https://ir.lear.com/static-files/909e3602-9820-4bf1-94ab-f27cb7fd0685

4. Lear Corporation Company Profile - https://in.reuters.com/finance/stocks/company-profile/LEA

The detailed complete set of references are available on request in the 'Complete report' on purchase.

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Lear Corporation SWOT & PESTLE Analysis - SWOT & PESTLE.COM

SWOT & PESTLE.com (2021). Lear Corporation SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/lear-corporation/ [Accessed 16 Jan, 2021].

In-text: (SWOT & PESTLE.com, 2021)

Copyrights and Disclaimer

Lear Corporation SWOT and PESTLE analysis has been conducted by Gurajala Abhishek and reviewed by senior analysts from Barakaat Consulting.

Copyright of Lear Corporation SWOT and PESTLE Analysis is the property of Barakaat Consulting. Please refer to the Terms and Conditions and Disclaimer for usage guidelines.

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