Man Group SWOT & PESTLE Analysis

Strength

1. One of the leading commercial vehicle manufacturers globally: MAN Group is one of Europe’s leading commercial vehicle groups. It pursues the goals of offering its customers innovative transportation solutions, generating profitable international growth, and increasing its enterprise value in a sustainable way. The key success factors are technology leadership, consistent customer orientation and the continuous expansion of the after-sales business. The MAN Group comprises MAN Truck & Bus and MAN Latin America, where MAN Truck & Bus is one of Europe’s leading manufacturers of commercial vehicles and evolving into a provider of intelligent, sustainable transportation solutions. On the other hand, MAN Latin America is one of the largest manufacturers of trucks and buses in Brazil and can look back on a history spanning more than 35 years. MAN Latin America has a nationwide sales and service network in Brazil and neighboring countries. Also they have a very extensive dealer network in these regions which comprises 349 dealers, including 144 exclusive sales and service partners in Brazil. To secure its current market position and future growth, MAN Truck & Bus renovated existing facilities and continued its ongoing efforts to strengthen and expand its global sales and service network.

2. Continuous Research and Development: Technology Leadership – which they have achieved through their continuous research and development, is their major strength which has helped them to stay ahead of the competitors and provide best solutions for the customer’s need for efficient mobility solutions. In addition to continuously enhancing and developing its range of products, MAN Truck & Bus is focusing its research and development activities on the three main areas of alternative drives, digitalization, and automated driving. The market is shifting the focus towards sustainable transport – electric vehicles, which will be the future of urban passenger and freight transportation. Owing to this trend, MAN group’s spending on electric power trains for delivery trucks and city buses was correspondingly high in 2018. Together with the Council for Sustainable Logistics, MAN put the first nine fully electric MAN eTGM delivery trucks on the road in September 2018 in order to test them comprehensively in daily operations involving Austrian customers. MAN Group can later exploit their strengths on Electric vehicles best in the urban environment.

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Weakness

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Opportunity

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Threat

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Political

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Economic

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Social

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Technological

1. Integration of technology in the processes: MAN Group is influenced by the rate of technological diffusion in the process that has been going on in the industry. To keep themselves updated and improve their process, they have been constantly integrating technology in their process. The MAN Group’s business processes are intensively supported, and in some cases enabled, by information technology. For instance, they operates a continuous supplier monitoring system which helps to identify risks from any delivery delays or supplier defaults at an early stage to mitigate the impact later on. It also works vigorously and systematically to improve underlying processes with an eye toward optimizing working capital employed. Such kind of technological integration in the management systems helps them to reduce the negative impact of the production activities on the surrounding environment.

2. Cyber security and associated risks: Besides improving efficiency using technology, there are many risks associated with it such as system failure, disasters, technical faults or cyber-attacks, which can lead to impairing business processes or bringing them to a complete standstill. There is also the risk of unauthorized access, theft, or the destruction or other misuse of business data and information resulting in financial damage and loss of reputation. MAN SE factory, operated by Volkswagen in Munich uses robotic arms which are vulnerable to hacking, because of which the hacker could alter a robot’s movements – which can lead to operational failure, damages to machines and even injury or loss of life. Therefore, in order to ensure the availability, integrity, and confidentiality of information so as to mitigate and prevent risk, MAN uses a risk-based information security management system, as well as a combination of the latest hardware and software technologies, effective IT organizational mechanisms, and a continuously enhanced IT-related internal control system. By organizing information security on the basis of the internationally recognized ISO 27001 standard, the MAN Group has significantly improved the transparency and reliability of its IT processes and IT infrastructure.

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Legal

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Environmental

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