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Palo Alto Networks SWOT & PESTLE Analysis

ID : 52474153| Sep 2020| 15 pages


Business Sector :Network and Enterprise Security

Operating Geography :USA, North America, Global

About Palo Alto :

Palo Alto is a global leader in cybersecurity solution providing digital age solutions like firewalls across clouds, networks and mobile devices operating globally serving over 50,000 customers. Founded in 2005 by Israeli-America Nir Zuk, it is headquartered in Santa Clara, California. Palo Alto Networks pioneering Security Operating Platform ushers in digital transformation with zestful innovation that combines the latest breakthroughs in security, automation, and analytics. Palo Alto Network employs more than 5,100 employees worldwide as of 2018. This American multinational cybersecurity global leader currently serves over 54,000 customers in 150+ countries across multiple domains. More than 85 of the Fortune 100 and over 63% of the Global 2000 depend on Palo Alto for their cybersecurity needs. Gartner has consistently ranked them as an enterprise firewall market leader since 2011 through 2017.The Company also featured on Fortune Magazine’s Top 50 companies changing the world (Sept. 2017) and Future 50 (Oct. 2017) lists.
Palo Alto’s mission statement reads “to protect our way of life in the digital age by preventing successful cyberattacks.” Palo Alto Networks USP or unique selling proposition lies in being the global leader in cybersecurity solutions serving top notch clients across the globe with its revolutionary solutions in this digital age.

Palo Alto Revenue :

$ 2.3 billion – FY ending 31st July 2017 (y-o-y growth 29%)
$1.7 billion – FY ending 31st July 2017 (y-o-y growth 27.8%)
$1.37 billion – FY ending 31st July 2016

Competitive Analysis of Palo Alto

The SWOT Analysis for Palo Alto in given below
1. Strong association with partners
2. Technical, Infrastructural and R&D adeptness
3. Growing strategic partnerships
4. Strong support and subscription model

1. Inefficient inventory management
2. Varied operating income
3. Small number of channel partners contribute to a large chunk of the revenue

1. New customers from online channel
2. Increase in Government spending
3. Growth through acquisitions

1. Uncertain global economic conditions
2. Intense competition from well-established firms
3. Governmental export and import controls
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Detailed SWOT Analysis of Palo Alto



1.Strong association with partners: Palo Alto has built a strong network of channel partners and distributors. Their NextWave Channel Partner program is aimed towards building in-depth relationships with distributors and resellers by providing them with end to end expertise, learnings and pre-sales, sales and post-sales trainings. This helps them form a culture wherein distributors and channel partners not only promote their products but also invest in their training programs to help them explain the end customer how they can extract maximum benefit out of the products. Palo Alto provides its partners with variety of custom built solutions to cater to their varied needs. Because of their 100 percent channel centric approach, nearly 500 of channel partners doubled their Palo Alto Network business in FY16.

2.Technical, Infrastructural and R&D adeptness: With cyber technology growing exponentially it becomes more than essential for firms in cyber security space to evolve and provide cutting edge solutions at an even rapid stage. Palo Alto Networks combine their proprietary hardware and software architecture to provide comprehensive security platform. Deep expertise of R&D along with close eye on applications and threats allow them to respond to the rapidly changing cyber security landscape with R&D expense of $347.4 million in FY17. App-ID, Content-ID, SP3, PAN-OS, Wildfire and Traps are perfect example of cutting edge industrial solutions to cyber threats like WannaCry, being offered by Palo Alto Networks. Advanced products along with high-quality services have definitely helped the company win large contracts.
Palo Alto supports research and development effort with technologies and products that they license from third parties. Products undergo rigorous testing to certify and ensure interoperability with third-party hardware and software products. Palo Alto’s R&D expense was $347.4 million, $284.2 million, and $185.8 million in fiscal 2017, 2016, and 2015, respectively.

3.Growing strategic partnerships: Palo Alto has entered into multiple strategic partnerships with large cloud providers such as Amazon’s AWS (Amazon Web Services) and Microsoft’s Azure making Palo Alto’s products easily accessible to clients and driving customer growth. Palo Alto Networks is adding 12,500 new customers, at an average of ~2,500 clients per quarter owing to these partnerships. Partnerships with VMWare, Google Cloud Platform has also helped them provide subscriptions to clients increasing the customer base and reachability. Palo Alto is renowned for partnering with elite leaders, such as Accenture, Amazon Web Services, Google, Microsoft, Proofpoint, PwC, Splunk, Tanium and VMware. Partnerships with such leading firms also has helped Palo Alto develop and enhance its many of the existing solutions and offerings making them more advanced and upgraded to face the challenges of the current world..

4.Support and Subscription model: Palo Alto Networks offer a number of subscription and support model as part of their platform which accounts for more than 60% of its revenue and continues to maintain a strong double digit growth due to higher customer retention and addition. Of the many subscription offerings, Threat Prevention Subscription, URL Filtering Subscription, WildFire Subscription, and GlobalProtect Subscription are marketed as options to their firewall appliances and software, whereas VMSeries, Traps, AutoFocus, Aperture, GlobalProtect cloud service, and Logging Service are sold on a per-user, per-endpoint, or capacity-based basis. Palo Alto’s subscriptions business provides its clients and channel partners with real-time access to the latest antivirus, intrusion prevention, web filtering, and modern malware prevention facilities across fixed and mobile devices. Also the increased digital transition across industries and growing security threats have helped in boosting the company’s subscriptions and support business. Palo Alto also offers variety of support services like Standard Support, Premium Support and 4 hour Premium Support to its end customers and channel partners. In fiscal 2018, subscription and support revenue climbed 26% YoY to a whopping $319 million.


This section is available only in the 'Complete Report' on purchase.


This section is available only in the 'Complete Report' on purchase.


This section is available only in the 'Complete Report' on purchase.

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Check Out Analysis of Other Relevant Companies

References used in Palo Alto Analysis Report

The Governments role in Cybersecurity-

How GDPR impacts US cybersecurity Policy-

Cybersecurity outlook: data protection takes center stage-

Palo Alto Home Website-

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Palo AltoSWOT and PESTLE analysis has been conducted by Shobit Todi and reviewed by senior analysts from Barakaat Consulting.

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