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Sonic Automotive Inc. SWOT and PESTLE Analysis

ID : 521384453| Feb 2023| 21 pages

COMPANY PROFILE -Sonic Automotive Inc.

Business Sector :Automotive

Operating Geography :United States, North America, Global

About Sonic Automotive Inc. :

Sonic Automotive Inc. is an automotive retailer. O Bruton Smith founded Sonic Automotive as a public company in November 1997, with headquarters in Charlotte, North Carolina. In the urban southern, midwestern, and southwestern United States, the company operates dealers and collision repair centres. The firm specializes in the sale of new and old cars, as well as replacement components. It also offers vehicle maintenance, warranty, paint, and repair services, as well as financing. Franchised Dealerships and EchoPark are the company's two business segments. The company has 87 franchised locations in 12 states, mostly in California, Texas, and the Southeast, as well as approximately 30 EchoPark used-car shops. The company earns money from parts and collision repair, finance, insurance, and wholesale auctions in addition to new and used vehicle sales. On April 26, 2022, Sonic Automotive, Inc. announced the opening of its newest delivery center in Columbus, Georgia, as part of the EchoPark Automotive brand's continued expansion. The company is on track to reach 90% of the US population and generate $14 billion in revenue by 2025, according to its ambitious expansion plan.

Sonic Automotive's USP lies in its being one of the leading automotive dealers in the United States, as a Fortune 500 company and a member of the Russell 2000 Index. The mission statement of Sonic Automotive reads, "We are an industry-leading automotive retailer committed to providing our customers with an outstanding automotive experience that is delivered with professionalism, integrity and enthusiasm".

Sonic Automotive Inc. Revenue :


US$ 12,396 million - FY ending 31st December, 2021
US$ 9,767 million - FY ending 31st December, 2020

Competitive Analysis of Sonic Automotive Inc.

SWOT
PESTLE
The SWOT analysis for Sonic Automotive is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. A diversified portfolio of products and services
2. In terms of revenue, the company is one of the largest automotive retailers in US
3. Omnichannel capabilities providing it competitive advantage
4. Strong financial performance with operating profits recorded for the past 10 years
1. Several parts and vehicles are manufactured outside US exposing it to various risks associated with international transactions
2. The high indebtedness of the company leads to increase in costs
3. Heavy dependence of US for a significant proportion of revenue
OpportunitiesThreats
1. The expansion of the EchoPark Segment will provide long term benefits to the company.
2. Development of e-commerce platforms will lead to enhanced customer experience.
3. Expansion of luxury and mid-line import brands in the company’s franchised dealerships
1. The retail automotive industry is highly competitive.
2. Availability of desirable used vehicle inventory.
3. Decline in the availability of finance in consumer automotive lending.
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Detailed SWOT Analysis of Sonic Automotive Inc.

Strength

1. A diversified portfolio of products and services: The company has two reportable segments, Franchised dealerships and EchoPark segment and four main services that it provides. For the year ended 31st December 2020 new vehicles sales, used vehicle sales, fixed operations, F&I and others accounted for 44%, 38%, 13% and 5% of the total revenue respectively. The company represents approximately 30 different automotive brands with the majority of its dealerships being luxurious and import brands. For the year ended 31st December 2020, BMW accounted for 24.4% of the total revenue. Other brands like Honda, Mercedes, Toyota, Audi, Lexus, Ford, GM, Land Rover, Porsche, Cadillac accounted for 13.5%, 12.9%, 9%, 6.5%, 4.9%, 6%, 5.8%, 4.9%, 3.6%, 2.3% respectively. Other Luxurious and non-luxurious brands accounted for 6.2%.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

1. The expansion of the EchoPark Segment will provide long term benefits to the company: The EchoPark segment sells used cars and light trucks and arranges F&I product sales for its customers in pre-owned specialty retail locations. EchoPark segment operates independently from the company’s franchised dealerships segment. Sales operation for EchoPark segment began in the fourth quarter of 2014 and as of 31st December 2020 the company operated 16 EchoPark stores in 8 states. In the fiscal year ended 31st December 2020 EchoPark Segment represented approximately 14.5% of the total revenue whereas in the fiscal year ended 31st December 2019 it only recorded 11.1% of the total revenue. During the year 2020 the company has announced an accelerated EchoPark growth plan in which it hopes to open 140 plus stores by 2025 which is much bigger than the previously announced five-year plan of at least 25.

The remaining section under "Opportunity" is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

  • Capital One
  • CarMax
  • Asbury Automotive Group
  • AutoNation
  • Group 1 Automotive
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References used in Sonic Automotive Inc. SWOT & PESTLE Analysis Report

1. Annual Report - https://ir.sonicautomotive.com/sec-filings/annual-reports/content/0001043509-21-000004/0001043509-21-000004.pdf
2. Company Information - https://ir.sonicautomotive.com/company-information
3. Factbox: What impact would a Biden presidency have on the auto industry? - https://www.reuters.com/article/us-usa-election-autos-biden-factbox-idUSKBN27F2EX
4. US and China trade officials hold 'candid' first talks of Biden era - https://www.bbc.com/news/business-57264346
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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SWOT & PESTLE.com (2024). Sonic Automotive Inc. SWOT and PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/sonic-automotive/ [Accessed 27 Apr, 2024].

In-text: (SWOT & PESTLE.com, 2024)

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Sonic Automotive Inc. SWOT and PESTLE analysis has been conducted by Shreya Gupta and reviewed by senior analysts from Barakaat Consulting.

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