COMPANY PROFILE -The Children's Place Inc.
Business Sector :Children’s Apparel
Operating Geography :United States, North America, Global
About The Children's Place Inc. :
With its headquarters in New Jersey, United States; The Children's Place Inc. is a specialized store of children's clothing and accessories. The business was founded in 1969 by David Pulver and Clinton Clark in Hartford, Connecticut. Under the brand names The Children's Place, Place, Baby Place, Gymboree, and Sugar & Jade, the company designs, hire manufacturers, sells at retail and wholesale, and obtains licenses to do so. The Children's Place International and The Children's Place U.S. are among its segments. The U.S. and Puerto Rico-based stores are part of the Children's Place U.S. section. Retailers with Canadian addresses, wholesale clients, and overseas franchisees are all included in the Children's Place International section. The business caters to the wardrobe requirements of boys and girls (sizes 4-18), toddler boys and girls (sizes 6 months-5T), and infants (sizes 0-24 months). Gymboree, Sugar & Jade, and Children's Place all have online stores for them. There are roughly 672 of its stores open in the US, Canada, and PR. The firm announced the opening of PJ Place, the ultimate sleepwear destination, in October, 2022. This new sleepwear lifestyle brand targets Millennial and Gen Z consumers and features an inspiring and varied cast of entrepreneurs, celebrities, and influencers. The Children's Place has approx. 12,000 employees as of early 2023.
The unique selling proposition or USP of The Children's Place Inc. is that it is the largest pure-play children's specialty shop in North America, selling both retail and wholesale, and has licenses to sell stylish, high-quality merchandise primarily at the promotional price. The mission statement of The Children's Place Inc. reads, "Nurturing and promoting the healthy development of young children who have survived abuse, neglect, and trauma by providing specialized services and family support, within a safe and caring environment".
The Children's Place Inc. Revenue :
US$1.91 billion - FY ending 29th January 2022 (y-o-y growth 25.6%)
US$1.52 billion - FY ending 30th January 2021
Competitive Analysis of The Children's Place Inc.
The SWOT analysis for The Children’s Place, Inc. is presented below in a matrix followed by the detailed analysis report:
Strengths | Weaknesses |
1. Largest pure-play children’s specialty apparel in North America
2. Strong relations with vendors
3. Distribution through both, online and offline channels
4. Strong financial position and consistent shareholder returns
| 1. Dependence on third parties for the manufacture of the products
2. Only present in North America with heavy dependence on the United States
3. Delay in deliveries causing customer dissatisfaction
4. Subject to various legal and regulatory actions.
|
Opportunities | Threats |
1. Due to Covid-19, increased demand for online purchasing
2. The acquisition of Gymboree provides potential for expansion of the business
| 1. Rapidly changing consumer trends and preferences.
2. Fluctuations in the foreign exchange currency.
3. Decline in the level of consumer spending.
|
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Detailed SWOT Analysis of The Children's Place Inc.
Strength
This section is available only in the 'Complete Report' on purchase.
Weakness
1. Dependence on third parties for the manufacture of the products: The company does not own or operate any of the manufacturing facilities and is completely dependent on third parties for manufacturing all its products. Most of its products are sourced from Africa and greater Asia. Majority of the company’s products are shipped by ocean which exposes the company to the risks of higher costs if any material disruption occurs in the operation of the ports through which the company’s products and imported and exported. Moreover, the company does not have long term contracts with manufacturers. Thus, if any manufacturer refuses for any reason the company will have to find alternative sources or increase its purchase from its other manufacturers. However, there is no guarantee that the switch will occur on favorable terms to the company. Additionally, since all the purchases are made from foreign suppliers it exposes the company to various risks of doing business in foreign markets.
The remaining section under "Weakness" is available only in the 'Complete Report' on purchase.
Opportunity
This section is available only in the 'Complete Report' on purchase.
Threat
This section is available only in the 'Complete Report' on purchase.
The PESTLE analysis for The Children’s Place, Inc. is presented below in a table followed by the detailed analysis report:
Political | Economical |
1. The Tax Act passed by the US Government impacts the operations of the company. | 1. The economic recession caused by covid-19 negatively impacting the company.
2. Trade war between the US and China negatively impacting the company.
|
Social | Technological |
1. The trend of declining birth rate in North America has been accelerated by the pandemic.
2. Increase in digital demand due to covid-19 pandemic.
3. Decrease in the back-to school demand.
| 1. Use of interactive chatbot assistants.
2. Investment in e-commerce infrastructure and mobile optimization to enhance customer experience.
|
Legal | Environmental |
1. Subject to regulations by the Consumer Product Safety Commission and Health Canada. | 1. Increased focus towards reduction of greenhouse gases.
2. Initiatives taken to reduce water pollution.
|
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Detailed Pestle Analysis of The Children's Place Inc.
Political
This section is available only in the 'Complete Report' on purchase.
Economic
1. The economic recession caused by Covid-19 and Russia-Ukraine war negatively impacting the company: The Children’s Place, Inc. has already experienced and will continue to experience reductions and volatility in demand for its retail products. The target customers of the company are value conscious, such as lower- and middle-class mothers buying for children. Their purchases are based on need rather than trend or fashion. Due to the pandemic and Russia-Ukraine war, there has been an economic recession which has negatively impacted the level of consumer spending for discretionary income. This could adversely impact the company as it is dependent on consumer demand for its products. The net sales fell by 18.6% for the fiscal year 2020 compared to the fiscal year 2019 due to the impact of the novel coronavirus. In 2022 the global economy faced uncertainty due to the political conflicts – Russia-Ukraine war and China-Taiwan tensions, which have continued in 2023.
The remaining section under "Economic" is available only in the 'Complete Report' on purchase.
Social
This section is available only in the 'Complete Report' on purchase.
Technological
This section is available only in the 'Complete Report' on purchase.
Legal
This section is available only in the 'Complete Report' on purchase.
Environmental
This section is available only in the 'Complete Report' on purchase.
Major Brands :
- The Children’s Place
- Place
- Baby Place
- Gymboree
The Children’s Place Inc. SWOT and PESTLE Analysis PDF Report is a custom report and will be delivered to your email inbox within 2 business days from purchase.
TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
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The Children's Place Inc. Covid-19 Impact Analysis |
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The Children's Place Inc. BCG Analysis |
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The Children's Place Inc. Segmentation, Targeting and Positioning (STP) Analysis |
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The Children's Place Inc. Ansoff Matrix Analysis |
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Check Out Analysis of Other Relevant Companies
References used in The Children's Place Inc. SWOT & PESTLE Analysis Report
1. Annual Report - https://investor.childrensplace.com/static-files/26f7ea63-8d41-481a-984d-b53f68e13032
2. The Children's Place Needs To Worry About Markdowns, Malls And Angry Moms - https://www.forbes.com/sites/joanverdon/2019/08/21/the-childrens-place-needs-to-worry-about-markdowns-malls-and-angry-moms/?sh=3787965d7ea6
3. Chatbot Statistics: 2020 & Beyond - https://www.linkedin.com/pulse/chatbot-statistics-2020-beyond-andy-peart
4. The Children's Place: Declining Birth Rate Is A Concern For Long-Term Investors - https://seekingalpha.com/article/4418522-childrens-place-declining-birth-rate-concern
The detailed complete set of references are available on request in the 'Complete report' on purchase.
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The Children's Place Inc. SWOT and PESTLE analysis has been conducted by Shreya Gupta and reviewed by senior analysts from Barakaat Consulting.
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