Walgreens SWOT & PESTLE Analysis

Strengths

1. Strong presence across North America and Europe: Walgreens has a strong store presence all over USA and some European countries. Walgreens is the market leader in the United States having close to 8,200 stores across Walgreens and Duane Reade divisions. According to the company its stores are easily accessible to the populace with 76% of the population of the United States living within five miles of a Walgreens or Duane Reade retail pharmacy. Merger between Walgreens and Alliance Boots has been the mode of entry for Walgreens in the European market. In the Pharmaceutical Wholesale segment, they operate under Alliance Healthcare brand to supply medicines, healthcare related products and services to several pharmacies, hospitals, health centers and doctors through its vast network.

2. Social campaigns and advertisements: Strong social campaigns like the “Get a Shot. Give a Shot” which is an immunization drive initiative conducted in association with United Nations at Walgreens stores or the campaign about Red Nose day and also raised £19 million for Macmillan Cancer Support in 2020. On April 18, 2021 a commercial was aired during NCB’s “Roll Up Your Sleeves” special regarding the Walgreens’ “This Is Our Shot” campaign, which was introduced to spread awareness about the Covid-19 vaccines and letting its viewers know that the shots are provided free of charge in its stores. The commercial featured John Legend and other well-known personalities, including President Biden, Barack and Michelle Obama, Lin-Manuel Miranda and Mathew McConaughey, who interviewed Dr. Anthony Fauci. Such campaigns make Walgreens very popular and helps win customer’s loyalty.

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Weakness

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Opportunity

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Threat

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Political

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Economic

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Social

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Technological

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Legal

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Environmental

1. Sustainable operations and reduction of carbon footprint: Healthy environment help in thriving of healthy communities and Walgreens Boots Alliance is committed to environmental sustainability going beyond the compliance norms and set up new benchmarks. To promote sustainability and reduce plastic usage, Walgreens offers green shopping bags for purchase as an alternative which are made of non-woven polypropylene or 80 percent recycled water bottles. The company is also reducing the usage of conventional energy by expanding its renewable energy initiatives including use of solar panel installations at stores and distributions centers. Compared to the fiscal year 2011, Walgreens achieved its goal of reducing energy intensity by 20% across 100 million square feet of retail space in the fiscal year 2020 as it was the final year of Walgreens commitment to the U.S Department of Energy (DOIE) Better Buildings Challenge. With 19 other UK retailers Walgreens pledged to achieve net zero emissions by 2040, along with zero Scope 2 emissions by 2030 and Scope 1 by 2035. These 20 retailers pledged to reduce the carbon footprints in their distribution centers, shops, logistics operations, supply chain and many other areas.