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Xiaomi SWOT and PESTLE Analysis

ID : 52512253| Feb 2023| 21 pages

COMPANY PROFILE -Xiaomi

Business Sector :Consumer Electronics

Operating Geography :China, Asia, Global

About Xiaomi :

Xiaomi was founded in 2010 by Chinese entrepreneur Lei Jun. It is headquartered in Beijing, China. It started off primarily as a mobile phone manufacturer but has now ventured into other consumer durables like smart TVs, fitness bands etc. The company aims to make quality technology accessible to everyone. Xiaomi is the 3rd largest smartphone manufacturer in the world with a market share of 12.86%. In India, it is the largest manufacturer, with 24% market share. The company is also making big strides in AI technology, with its AI assistant being shortlisted for the SAIL award. The company went public in 2018 with a value of $2.16 a share and a market capitalization of $53.9 billion. In July 2022, Xiaomi formally unveiled the new Xiaomi 12S Series, which was "co-engineered with Leica." The strategic partnership between Xiaomi and Leica in imaging technology has culminated in this outstanding product line. Leica Summicron lenses and various imaging systems co-developed by Xiaomi and Leica are featured throughout the entire series, which also supports Leica imaging profiles.

The USP of Xiaomi lies in it being the third largest electronic company by its shipment volumes. The mission of Xiaomi is “to let everyone in the world enjoy a better life through innovative technology.”

Xiaomi Revenue :


RMB 328.3 billion – FY ending 31st December 2021 (y-o-y growth of 33.5%)
RMB 245.9 billion – FY ending 31st December 2020

Competitive Analysis of Xiaomi

SWOT
PESTLE
The SWOT analysis of Xiaomi is presented below:
Strengths
Weaknesses
1. Wide spectrum of smartphones and other devices offered to consumers
2. Strong brand awareness and value
3. Strong focus on hardware and software
4. Strong performance in multiple markets
5. Strong focus on continuous launch of new products
1. Low global market share
2. Lack of proprietary technologies
3. Dependence on sales of sub-INR 10000 phones in Indian market
Opportunities
Threats
1. Potential to gain market share through increasing smartphone penetration
2. Trend of Internet of Things (IoT) and Artificial intelligence
3. Advent of 5G technology will lead to growth
4. Strong growth potential in African market
1. High competition in the medium-priced phone segment
2. Stringent regulations due to data privacy issues
3. Trade war impact on Anti-China sentiments
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Detailed SWOT Analysis of Xiaomi

Strength

1. Wide spectrum of smartphones and other devices offered to consumers: Xiaomi has a variety of smartphones at different prices in its portfolio, catering to different types of customers. Also, the company is not entirely dependent on the smartphone business and it is diversifying into various consumer electronics products like smart TV, fitness bands, notebooks, air purifier, water purifier etc. This related diversification can ensure the survival of the company if the smartphone business is severely dented by the high competition from Samsung and Xiaomi’s fellow Chinese brands like Oppo, Vivo and Huawei. It would also help in having a future ecosystem of interconnected Xiaomi product in consumers’ homes where one Xiaomi smart device interacts with another smart device to fulfill consumer needs. For example, the smartphone might be used as a remote for the smart TV. This kind of interconnection would create a lock in for the customer to Xiaomi products.

2. Strong brand awareness and value: Xiaomi has shipped an estimated 190.3 million smartphones in 2021, a significant portion of shipments being in emerging markets such as India. New launches and premium products like Xiaomi 12 Pro, Xiaomi 12 series1, etc. are expected to result in the 2022 sales figure being even higher. The company has a variety of products like smartphones, air purifiers, smart TVs, etc. Not only products but revenues from services like app store and browser are also expected to rise. The high growth prospects due to rising market share in emerging markets and plans to expand into developed markets are good reasons to give Xiaomi a valuation of 20x, higher than its major competitor Apple (16x). The major reason for Xiaomi’s growth despite few marketing campaigns and thin channel partner margins is the value for money that its products give to the consumers due to competitive price to specifications ratios.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

Major Brands :

  • Redmi
  • Mi
  • Poco
  • Black Shark
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References used in Xiaomi SWOT & PESTLE Analysis Report

1. Annual Report - https://ir.mi.com/static-files/b85f34c0-0010-4a8c-94b9-269d8cd4eca4
2. About Xiaomi - https://www.mi.com/global/about/
3. Mobile Vendor Market Share Worldwide - https://gs.statcounter.com/vendor-market-share/mobile
4. Mi MIX 3 5G - https://www.mi.com/global/mix-3-5g/
5. Bullish on 5G, will launch sub-Rs 15,000 smartphone devices: Xiaomi - https://www.business-standard.com/article/companies/bullish-on-5g-will-launch-sub-rs-15-000-smartphone-devices-xiaomi-122080400792_1.html
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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Xiaomi SWOT and PESTLE Analysis - SWOT & PESTLE.COM

SWOT & PESTLE.com (2023). Xiaomi SWOT and PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/xiaomi/ [Accessed 23 Sep, 2023].

In-text: (SWOT & PESTLE.com, 2023)

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Xiaomi SWOT and PESTLE analysis has been conducted by Nipunn V and reviewed by senior analysts from Barakaat Consulting.

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