COMPANY PROFILE -Blue Bird Corporation
Business Sector :School bus manufacturer
Operating Geography :Macon, Georgia
About Blue Bird Corporation :
Since its inception in 1927, Blue bird has been a leading independent designer and manufacturer of school buses, delivering more than 5,70,000 busses so far. The group has continued to set industry standards with its innovative design and manufacturing capabilities. Blue Bird Corporation was incorporated in Delaware on 24th Sep 2013 and is headquartered in Fort Valley, Georgia. The company operates under two key business segments, firstly the Bus segment, involving designing, engineering, manufacturing, and selling school buses, secondly, the Parts segment that basically includes the sales of replacement bus parts. Blue Bird's portfolio of buses comprises Type A, C, and D school buses inclusive of a wide variety of options and configurations. Additionally, it also provides transit buses, motorhomes, vehicles for mobile libraries, and mobile police command centers. Blue Bird provides extensive financial solutions through Blue Bird Capital Services. As of 2020, Blue Bird has more than 2,200 employees. The company also holds tremendous production facilities in Georgia, a large network of Dealers, and robust Parts & Service facilities throughout North America. Blue Bird was the first manufacturer to have developed a school bus powered by compressed natural gas (CNG), an All American Rear Engine in 1991. Since then the American bus manufacturer has been delivering school buses powered by alternative fuel employing propane and compressed natural gas.
Blue bird relentlessly focuses on empowering customers to choose from a wide variety of multiple fuel types and powertrain options, thus reducing the total cost of ownership of the vehicle and meeting their specific operating requirements. Driven by this the company's mission is "to design, build, sell and service the world's finest school bus." Its vision statement reads "a purpose-built school bus from a purpose-driven company that is clearly best-in-class."
Besides savoring the first-mover advantage, Blue Bird's USP or Unique Selling Proposition sprawls in being one of the largest school bus manufacturers in America and an undisputed Leader in Alternative Fuel Bus Sales.
Blue Bird Corporation Revenue :
$ 952 million - FY ending 30th September 2019 (y-o-y growth of (negative) -1.142%)
$ 963 million - FY ending 30th September 2018
Competitive Analysis of Blue Bird Corporation
The SWOT analysis for Blue Bird Corporation is presented below in a matrix followed by the detailed analysis report
| Strengths | Weaknesses |
1. Fast and successfully growing school bus brand
2. Leader in the sales of alternate fuel buses
3. Safety tests are standard on Blue Bird buses but optional for its competitors
4. Its exclusive propane buses are certified to have very low emissions as compared to its competitors
5. Leadership in product innovation by being the industry firsts several times
6. Strong distribution channel for efficient distribution of buses across US and Canada
| 1. Design defects in buses leading to fatal accidents |
| Opportunities | Threats |
1. Flourishing school bus industry and shifting preferences from diesel powered engines
2. Demand likely to remain high due to ageing US/Canada fleet
3. Electric powered vehicles to experience exponential growth
| 1. Highly seasonal sales to make buses available at the start of school year
2. Limited spending by the municipalities and other economic conditions can severely dent the school bus market
3. Delayed orders, suspended productions, supplier disruptions and plant closure due to COVID-19
|
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Detailed SWOT Analysis of Blue Bird Corporation
Strength
1. Fast and successfully growing school bus brand: Since its inception, Blue bird's innovative designs, manufacturing capabilities, and a wide variety of options carefully tailored to meet diverse customers have driven enormous growth for the company. Since 2010, the company's revenue has exponentially scaled by more than 50%. The unit sales volume of buses also has significantly grown accounting to more than 40% since 2010. With the end of FY2019 Blue Bird accomplished its best financial performance in more than ten years and positioned itself strongly for future growth. In the fiscal 2019 adjusted EBITDA of $82 million was 17% above last year and the company's net sales revenue exceeded $1 billion for the second consecutive year, setting an all-time record for Blue Bird. Importantly, the average bus selling price in fiscal 2019 was about $4,000 representing a hike of 5% compared to 2018. For the second year in a row, more than 11,000 buses were sold in 2019 and its alternative-fuel bus sales grew by more than 20%. Blue bird's market share in North America is 30% as of early 2020 which is up 7 points since 2010.
2. Leader in the sales of alternate fuel buses: For more than a decade now, Blue Bird has been cornering the sustainable fuel buses market and is an authoritative Leader in Alternative Fuel Bus Sales. Blue Bird offers the widest range of alternative-to-diesel products in the market including vehicles powered by propane, gasoline, electric, and CNG. Since 2010, the company has sold nearly 6times more number of alternative fuel buses than its competitors. Blue Bird's number one and class-leading propane-powered buses have proven the potential of offering a lower cost per mile than diesel buses. The American bus manufacturer has a proven track record in alternative fuels with more than 65% market share. With the delivery of 15,000th propane bus and 5,000th gasoline bus in 2019, Blue Bird celebrated industry-leading milestones. In 2019 Blue Bird launched the most extensive range of zero-emission, electric-powered school buses in North America covering all body styles and have secured over 100 orders to date. The company is continuing to differentiate with products that customers desire and value.
The remaining section under "Strengths" is available only in the 'Complete Report' on purchase.
Weakness
This section is available only in the 'Complete Report' on purchase.
Opportunity
This section is available only in the 'Complete Report' on purchase.
Threat
This section is available only in the 'Complete Report' on purchase.
The PESTLE analysis for Blue Bird Corporation is presented below in a nutshell followed by detailed analysis
| Political | Economical |
1. Trade policies of China, US and other countries can affect their ability to sell products at reasonable margins
2. Louisiana uses Volkswagen Environmental Mitigation Trust dollars to buy blue bird buses
3. Increasing number of school districts subscribing to alternative fuel buses to earn green-initiative grants and reduce environmental impact
| 1. Outbreak of COVID-19 shut down schools, hitting production and delaying orders |
| Social | Technological |
1. Increasing population of school age children will drive higher demand for school buses
2. Increasing number of school districts subscribing to alternative fuel buses to earn green-initiative grants and reduce environmental impact
| 1. Employing technology to scale up safety offerings in buses through collision avoidance systems
2. Driving innovation through robotic, climate-controlled paint facility
|
| Legal | Environmental |
1. Tougher emission standards set for school buses by US government to promote Bluebird’s sales
2. Stringent governmental regulations moderating safety standards for school buses
| 1. Increase in demand for electric school buses to reduce cost and save environment |
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Detailed Pestle Analysis of Blue Bird Corporation
Political
This section is available only in the 'Complete Report' on purchase.
Economic
This section is available only in the 'Complete Report' on purchase.
Social
This section is available only in the 'Complete Report' on purchase.
Technological
This section is available only in the 'Complete Report' on purchase.
Legal
This section is available only in the 'Complete Report' on purchase.
Environmental
1. Increase in demand for electric school buses to reduce cost and save environment: A rise by 250% in the sales of electric buses in FY2020 as compare to previous year have prompted the company to expand its electric vehicle production to 1000 units annually to meet the rise in demand. US and Canada have around 600000 school buses with 95% of them being diesel operated and average age of 11 years which points to the fact that there is a $150 billion opportunity for electric buses over the course of next 20 years. A major part of the sales of electric vehicles has taken place in California. Many states have become willing to undertake the transition to these zero emission vehicles having immense environmental benefits. These buses are also equipped with Vehicle to Grid (V2G) capability that allows communities to use electricity from these buses in times of emergency and also to generate revenue by selling electricity to the grid again when it is plugged in during peak hours. Since they have very few parts that need maintenance, states see an immense scope of savings here. The bus benefits students, drivers and taxpayers by producing zero emissions, improving air quality and requiring less maintenance, saving districts time and money. The buses have the capacity of 12 miles can be recharged in approximately eight hours using a standard SAE J1772 Level 2 charger.
Major Competitors :
- Thomas Built Bus
- IC Bus
- Collins Bus
- Micro Bird
- Starcraft
- Lion Electric Company
- Trans Tech
- Green Power Motor Company
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TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
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References used in Blue Bird Corporation SWOT & PESTLE Analysis Report
1. Blue Bird Corporation Finacial Presentation Q3 2020 - https://s23.q4cdn.com/152250413/files/doc_presentations/2020/08/v3/BLBD-3Q20-Earnings-Call-Deck-vF-(2).pdf
2. Blue Bird Corporation Investor presentation Feb 2020 -https://s23.q4cdn.com/152250413/files/doc_presentations/Investor-Presentation-February-2020.pdf
3. Blue Bird Corporation Annual Report 2019 - https://s23.q4cdn.com/152250413/files/doc_financials/2019/ar/FY2019-Annual-Report.pdf
4. Blue Bird Corporation financial presentation Q3 2019 - https://s23.q4cdn.com/152250413/files/doc_presentations/Blue-Bird-2019-Fiscal-Third-Quarter-Earnings-Presentation.pdf
5. Blue Bird Corporation Company highlights - https://investors.blue-bird.com/company-information/company-highlights/default.aspx
The detailed complete set of references are available on request in the 'Complete report' on purchase.
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