COMPANY PROFILE -Debenhams
Business Sector :Lifestyle & Retail
Operating Geography :United Kingdom, Europe, Global
About Debenhams :
Debenhams is a London based multi-national brand which was founded in 1778 by William Clark. It has a market cap of £355.09. It offers food services like cafes and restaurants, gifting services, clothing, household products and furniture. It is a pacesetter in high-street beauty wear, occasion wear & accessories. Debenhams offers its customers a wide range of brands consisting of its own brands as well as foreign brands & concessions. Premium brands like Ted Baker, Frost French, H! By Henry Holland, Ben Di Lisi, etc. are being sold in its up-market stores. It has dedicated significant amount of investment to design in the last 20 years. The online retailer Boohoo paid £55 million to acquire the Debenhams name and website in January 2021. However, Boohoo did not keep any of its stores, which resulted in the potential loss of 12,000 employment. When Debenhams' stores reopened to start winding down sales once some COVID-19 limitations were relaxed, Boohoo relaunched the website as Debenhams.com on 12 April 2021 under their own firm, Debenhams.com Online Limited. As of early 2023, Debenhams employed more than 12,000 people.
Debenham's mission is "to make shopping, confidence boosting, sociable and fun”. The Company's USP or unique selling point lies in being a legacy brand with 200 years of operations in multi-brand retail offering differentiated and exclusive mix of private labels and international brands.
Debenhams Revenue :
NA
Competitive Analysis of Debenhams
The SWOT analysis for Debenhams is presented below:
| Strengths | Weaknesses |
1. Strong emphasis on digital growth
2. Developing channels through Partnership
3. Wide portfolio of products and brands
| 1. Dip in in-store sales
2. Weak UK market adversely affecting Earnings
3. Private equity takes their pound of flesh
4. Failed to turn a profit after being snapped up by Boohoo Group
|
| Opportunities | Threats |
1. Prospective partnerships to increase market share
2. Restructuring policies to increase sales
3. Opportunities in new segments & geographies
4. Bought by Boohoo Group for £55 million in January 2021
5. Global market for online fashion is forecast to continue to grow
| 1. Increasing costs may lead to shutting down of many stores
2. Growing competition offline and online
3. Dangers of Cybercrime on sales
4. COVID-19 leading to empty stores
|
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Detailed SWOT Analysis of Debenhams
Strength
1. Strong emphasis on digital growth: Due to its emphasis on digital, mobile will play a significant role in its future strategy. According to the statement, "the mobile phone is front and centre in how our customers engage with one another and it is the enabler for social purchasing." To establish it as the top brand in social shopping, it will invest in an improved mobile platform that will enable integrate channels and communicate better with clients. This entails capitalising on existing strengths in the category while also introducing intriguing new goods, services, and experiences. And given that digital distribution enables it to focus on a particular customer niche, it aims to increase the reach of its customer base.
2. Developing channels through Partnership: Partnerships with Mobify and Sapient Razorfish enhanced the pace and interface of Debenham's mobile portal. Within a span of just 3 weeks of web app's introduction, conversion rates improved by double digit percentage points. They have partnered with LTD which is UK’s top digital beauty services provider. This will aid in increasing footfall in their stores. Its partners in Middle East, Eastern Europe and South East Asia have supported shipments to over 60 countries and have created an emerging brand whole selling business. It has opened 15 coffee shops with Costa Coffee &a range of food options with Patisserie Valerie and Franco Manca. It will grow its market cap and further increase sales especially in Ireland and Denmark.
The remaining section under "Strength" is available only in the 'Complete Report' on purchase.
Weakness
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Opportunity
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Threat
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The PESTLE/ PESTEL analysis for Debenhams is presented below:
| Political | Economical |
| 1. Impact of Russia-Ukraine war | 1. Hedging against currency fluctuations
2. Prudent strategizing for inflationary situations
3. Digital-only retailers need older customers
|
| Social | Technological |
1. Growing smart phone users globally to increase sales
2. Keeping pace with changing customer demands
3. Rise of conscious consumerism
4. High streets and shopping centres sagging under the weight of boarded-up properties and “to let” signs
| 1. Making more efficient mobile technology
2. Tablet devices to increase customer facing time
3. Proliferation of data will be a significant challenge to business innovation
|
| Legal | Environmental |
1. Working Legal & regulatory bodies within organisation
2. Tweak in laws due to Brexit to affect sales
| 1. Not taking adequate steps to minimise textile waste in its supply chain |
On purchase the Debenhams SWOT and PESTLE Analysis PDF report will reach you within minutes. At rare times, a slight delay not exceeding 1 hour might be caused.
Detailed Pestle Analysis of Debenhams
Political
1. Impact of Russia-Ukraine war: In light of Russia's ongoing conflict with Ukraine, the retailer has chosen to establish the centre. Since the invasion began, more than a million people have fled Ukraine, and Poland has so far taken in more than 575,000 of them, according to the UN. The Kidderminster centre will be gathering necessities to support refugees.
Economic
This section is available only in the Complete report on purchase.
Social
This section is available only in the Complete report on purchase.
Technological
This section is available only in the Complete report on purchase.
Legal
This section is available only in the Complete report on purchase.
Environmental
This section is available only in the Complete report on purchase.
On purchase the Debenhams SWOT and PESTLE Analysis PDF report will reach you within minutes. At rare times, a slight delay not exceeding 1 hour might be caused.
TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
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| Debenhams Segmentation, Targeting and Positioning (STP) Analysis |
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| Debenhams Ansoff Matrix Analysis |
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Check Out Analysis of Other Relevant Companies
References used in Debenhams SWOT & PESTLE Analysis Report
1. Website - https://www.debenhams.com/
2. Almost 90% of Debenhams stores still lie empty a year after collapse - https://www.theguardian.com/business/2022/mar/17/empty-department-stores-slow-revival-covid-stricken-high-streets
3. Former Kidderminster Debenhams to become Ukraine donations centre - https://www.kidderminstershuttle.co.uk/news/19966329.former-kidderminster-debenhams-become-ukraine-donations-centre/
4. Debenhams analysis: What future for the Scottish high street? - https://www.scotsman.com/business/debenhams-analysis-what-future-for-the-scottish-high-street-3053411
The detailed set of references are available on request in the 'Complete report' on purchase.
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