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Groupe PSA SWOT & PESTLE Analysis

ID : 52818853| Dec 2020| 16 pages

COMPANY PROFILE -PSA Groupe

Business Sector :Automobiles

Operating Geography :France, Europe, Global

About PSA Groupe :

Groupe PSA (PSA stands for Peugeot Societe Anonyme) is one of the oldest automobile manufacturers. The company was established in 1810 as a metals company, and ventured into cars later as industrial revolution flourished. The company made its first car in 1890, and now boasts of a 200-year old history of surviving competition.
The company’s first merger was done with the Citroen brand in 1976 to become the PSA Peugeot Citroen Group. Peugeot is a complete brand with vehicles in all sections of the market. Citroen also produces cars in all segments, but specializes in SUVs. Over the years it has acquired and held three other brands, DS, Opel and Vauxhall. DS is a luxury sports brand for premium consumers, while Opel and Vauxhall are manufacturers for the masses. Apart from these brands which are the majority of the business, the company also offers many automobile services like Free2Move and Eurorepar.
The company’s most recent development is its merger with Fiat Chrysler Automobiles (FCA) for $50 billion. This merger is supposed to make a company which would be fourth largest in size measured by vehicles produced per year. The company would comprise of 12 major automobile brands and have its reach multiplied to Europe as well as North America. The Group’s mission statement reads “Our vision: to become a leading car manufacturer and a provider of mobility solutions to enhance our customers' freedom of movement on a day-to-day basis and around the world.”

PSA Groupe Revenue :


€74,731 million – FY ending 31st December 2019 (Y-O-Y growth of +1%)
€74,027 million – FY ending 31st December 2018

Competitive Analysis of PSA Groupe

SWOT
PESTLE

The SWOT analysis for Groupe PSA is presented below in a matrix followed by a detailed analysis

StrengthsWeaknesses
1. Strong focus on customer satisfaction
2. Continual strong development in used car service segment
3. Offering a strong product mix
4. Development of a robust technology platform through FREE2MOVE
5. Strong financial performance and outlook
1. Unable to maintain market share in the Chinese market
OpportunitiesThreats
1. Becoming a major player in electrified mobility
2. Vertical integration in the electric vehicles segment
3. Increasing market share in developing countries across the world
4. LCV market growing in the Europe segment
5. Synergies to be achieved by the PSA-FCA merger
6. Selling cars online through digital stores
1. Possible loss of business and jobs due to Brexit
2. Loss in revenue due to exchange rate fluctuations
3. Downturn in global auto market
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of PSA Groupe

Strength

1. Strong focus on customer satisfaction: Around 89% of the customers of the company gave an overall rating of 9 or 10 out of 10 when surveyed about the new product they had bought. In order to preserve such a high level of satisfaction, the company is committed to a programme called “New at 3 years old”. As the name suggests, the company sets the standards for its automobiles in such a way that a customer would feel his vehicle is brand new for at least 3 years after purchase. In order to achieve such a performance, the company maintains a policy of “0 defects” in all its automobiles and various systems involved in them.

2. Continual strong development in used car service segment: Eurorepar Car Service, the company’s aftermarket car repair service, has reached a total of 5000 garages in 26 countries in FY19, growing at a rate of 23% from last year. The company has witnessed a growth of 35% in its independent aftermarket (IAM) spare parts globally in the year FY19, and in Europe this number has reached 70%. This growth shows a strong development of IAM strategy in all regions. Finally, since the company has a strong portfolio of five automobile brands, called as PCDOV (Peugeot, Citreon, DS, Opel, Vauxhall) whose shared supply chain synergies have led to a reduction in logistics costs by 6%, as compared to FY18.

The remaining section under "Strengths" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

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Threat

This section is available only in the 'Complete Report' on purchase.

Major Brands :

  • Peugeot
  • Citroen
  • DS
  • Opel
  • Vauxhall
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References used in PSA Groupe SWOT & PESTLE Analysis Report

1. PSA Group Annual Report 2019 - https://www.globalpsa.com/wp-content/uploads/AR2019.pdf

2. PSA profitability record 2019 - https://media.groupe-psa.com/en/groupe-psa-achieved-new-profitability-record-2019

3. PSA automotive group - https://www.groupe-psa.com/en/automotive-group/quality/

4. PSA Worldwide sales 2019 - https://media.groupe-psa.com/en/worldwide-sales-35m-units-2019

5. How PSA will take control of its electrified powertrains - https://europe.autonews.com/automakers/how-psa-will-take-control-its-electrified-powertrains

The detailed complete set of references are available on request in the 'Complete report' on purchase.

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SWOT & PESTLE.com (2021). Groupe PSA SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/groupe-psa/ [Accessed 03 Aug, 2021].

In-text: (SWOT & PESTLE.com, 2021)

Copyrights and Disclaimer

Groupe PSA SWOT and PESTLE analysis has been conducted by Divyansh Kharadkar and reviewed by senior analysts from Barakaat Consulting.

Copyright of Groupe PSA SWOT and PESTLE Analysis is the property of Barakaat Consulting. Please refer to the Terms and Conditions and Disclaimer for usage guidelines.

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