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Halwani Brothers SWOT & PESTLE Analysis

ID : 52652153| Apr 2020| 15 pages

COMPANY PROFILE -Halwani Brothers

Business Sector :Food Manufacturing and Processing

Operating Geography :KSA, Asia, Global

About Halwani Brothers :

Halwani Brothers Company JSC is a food manufacturing company located in Saudi Arabia. The company deals in the production, manufacturing and distribution of a large variety of food products. It has three primary business segments which are Frozen Meet, Sesame used for manufacturing Halawa, and other products. Halawa, tahena, Arabic sweets, dairy products, jam, processed meat, juices, pickles & oils, ice-cream, grains, spices and sugar are some of the products in its portfolio. The company also engages in providing catering services. The trademarks of Halwani Bros, Al Nakhla, Mukhtarat, Top Top, Tazaja, Toheena, Mamul and Simsima are some of the well-known brand names of the company. Halwani Brothers Company Egypt is a subsidiary of the company that deals in the manufacturing and packaging of foodstuffs. The company owns 15 factories, with ten being situated in Saudi Arabia and five in Egypt.
Halwani Brothers mission statement is “Together, we provide high quality food products by bringing innovative ideas and people who represent the highest standard of excellence, delivering sustainable growth to our shareholders.” Halwani Brothers vision statement is “To be a premier food company offering superior tasting and high-quality food products to people around the globe.” Halwani Brother USP or unique selling point lies in being one of the pioneers in the food industry with over 50 years' experience in the Middle East region.

Halwani Brothers Revenue :

$231.31USD – FY ending 31st Dec 2018

Competitive Analysis of Halwani Brothers

The SWOT analysis for Halwani Brothers is presented below:
1. Focused concentration on food manufacturing
2. Reputation for quality food products
3. Capacity expansion in strategic areas strengthening growth
1. Low grades in governance and integrity rating
1. Increasing consumer base in key markets
2. Strong potential in food processing industry in Saudi Arabia
1. Political tensions in the Middle East region
2. Increase in raw materials and operational costs
3. Competition in the food processing segment
4. Labor reforms and subsidy cuts in Saudi Arabia
5. Impact from pandemics such as Covid-19
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Detailed SWOT Analysis of Halwani Brothers



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1. Increasing consumer base in key markets: Halwani Brother’s major operating markets of Saudi Arabia & Egypt are expected to see a constant and high rate of population growth till 2025. In 2020, Egypt saw its population surpass a 100 million and Saudi Arabia saw a constant growth rate of 2.7% with population reaching 34 million in March 2020. Along with this, there has also been a rise in the amount of consumption per family causing a hike in demand. Halwani Brother’s thus has a good opportunity for growth.

2. Strong potential in food processing industry in Saudi Arabia: Sales for the food industry within the KSA region is expected to grow exponentially in the coming years. This is mainly due to the current structure of the region in which it exports as much as 80% of the food needed from around 2015. This is as per 2019 statistics given by Hisham Al-Jedaie, chief executive of the Saudi Food and Drug Authority (SFDA). Saudi’s new NPL initiative, which seeks to make foreign investment easier, is expected to cause a boost within Saudi’s food processing sector. This is turn will lead to growth in local food consumption through investment growth in key food segments. Halwani too hopes to expand and help in the strengthening of the internal trade systems and local food production which will result in lower costs and ultimately lower value added tax (VAT) for the consumers.


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Check Out Analysis of Other Relevant Companies

References used in Halwani Brothers Analysis Report

1. Halwani Brothers Annual Report-

2. Halwani Brothers Company Profile -

3. Halwani Brothers new industrial complex -

4. Halwani Brothers company website -

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In-text: (SWOT &, 2020)

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Halwani Brothers SWOT and PESTLE analysis has been conducted and reviewed by senior analysts from Barakaat Consulting.

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