COMPANY PROFILE -ITV plc
Business Sector :Media and Entertainment
Operating Geography :United Kingdom, Europe, Global
About ITV plc :
ITV plc is a British free-to-air television network and was launched in 1955. It is also known as Channel 3 and is headquartered in London. The company is an integrated producer broadcaster (IPB) which creates, owns and distributes high-quality content all over the world through various platforms. The Broadcast division is the largest free-to-air commercial channels in the UK that provides linear television and on-demand content through its ITV Hub, ITV’s OTT service and through other pay providers such as Sky and Virgin. The ITV main channel includes ITV2, ITV3, ITV4, ITVBe, and CITV. The company also provides subscription video-on-demand (SVOD) services through various platforms such as BritBox, BritBox International, and ITV Hub+. As of December 2020, the company has approximately 2.6 million subscriptions across its SVOD services, and 33 million registered user accounts on the ITV Hub. As of early 2021, the company has approximately 6,273 employees. In July 2022, ITV signed an agreement with Glasgow-based Anime Ltd, the UK's largest independent anime licensor. This agreement will make ITVX the free-to-air home of a diverse range of anime television series and films totaling over 500 episodes and 200 hours.
ITV’s unique selling proposition or USP lies in being the largest commercial producer in the UK, one of the largest producers in Europe, and one of the largest independent unscripted producers in the US. ITV’s aim is to be “a leading creative force in global content production.”
ITV plc Revenue :
£ 3,453 million - FY ending 31st December 2021
£ 2,781 million - FY ending 31st December 2020
Competitive Analysis of ITV plc
The SWOT analysis for ITV plc is presented below in a matrix followed by the detailed analysis report:
| Strengths | Weaknesses |
1. Second largest broadcasting company of UK with more than 22% of views share
2. ITV Studious is the largest commercial producer of UK and among the top producers in Europe.
3. ITV is the largest commercial TV channel of UK with 6 channels.
4. Strong distribution network with more than 90% population reach of UK.
| 1. Failure to stream important live event of World Cup sights low competence.
2. Complaint of poor performance and negative public impression of ITV-Hub
|
| Opportunities | Threats |
1. Declining reputation of biggest rival BBC.
2. Acquisition of money-saving firm can boost the company’s brand image.
3. New rule by UK’s government can significantly shield the company from massive global competitors.
| 1. OTT platform Britbox has high risks both in terms of strategy and competition.
2. Advertising business can see a long-term revenue dip due to changing market.
3. Risk of cyberattacks poses huge threat to company as well as individual privacy.
|
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Detailed SWOT Analysis of ITV plc
Strength
1. Second largest broadcasting company of UK with more than 22% of views share: ITV is one of the leading broadcasting company of United Kingdom and has its content broadcasted in many major countries of the world. It serves as an integrated producer broadcaster, creating, owning and running a family of services and broadcasting platforms. It also produces broad range of media and entertainment contents via ITV Studios which is widely popular throughout the world. Its main competitor BBC holds the top position in terms of viewers and is also the largest broadcasting company in the world in terms of employee number. Despite the competition, the two UK broadcasting giants launched Britbox which provides digital content as OTT platforms, providing stiff competition to the global leaders like Netflix and Amazon Prime.
2. ITV Studios is the largest commercial producer of UK and among the top producers in Europe: ITV Studios is the largest commercial producer in the UK, one of the largest producers in Europe, and one of the largest independent unscripted producers in the US. It is considered as the largest distributors in the UK because it has a combined library of more than 46,000 hours. In order to be a leading production and distribution company in the world, it is continuously focusing on developing its UK and global productions. Apart from producing and distributing contents, ITV has also invested in several key creative markets around the world that accelerates revenues, creating and producing programmes, and formats.
The remaining section under "Strength" is available only in the 'Complete Report' on purchase.
Weakness
This section is available only in the 'Complete Report' on purchase.
Opportunity
This section is available only in the 'Complete Report' on purchase.
Threat
This section is available only in the 'Complete Report' on purchase.
The PESTLE analysis for ITV plc is presented below in a table followed by the detailed analysis report:
| Political | Economical |
| 1. Post-Brexit deal between UK and EU | 1. Impact of foreign exchange risks on results |
| Social | Technological |
1. Changing viewing habits in the pandemic
2. Promotion of diversity and inclusion on screen
3. Mental health awareness programs
| 1. Data analytics in media and entertainment industry
2. Artificial intelligence for personalised experience
|
| Legal | Environmental |
1. Restriction on advertising of High Fat Salt and Sugar products in UK
2. Impact of review of Gambling Act 2005 on advertisements
| 1. Initiatives towards reduction in carbon footprint
2. Waste management and recycling
|
On purchase the ITV plc SWOT and PESTLE Analysis PDF report will reach you within minutes. At rare times, a slight delay not exceeding 1 hour might be caused.
Detailed Pestle Analysis of ITV plc
Political
This section is available only in the 'Complete Report' on purchase.
Economic
This section is available only in the 'Complete Report' on purchase.
Social
This section is available only in the 'Complete Report' on purchase.
Technological
This section is available only in the 'Complete Report' on purchase.
Legal
1. Restriction on advertising of High Fat Salt and Sugar (HFSS) products in UK: The UK Government has confirmed the introduction of a pre-9pm ban on TV and VOD advertising of HFSS products, and a complete prohibition on most paid-for online HFSS advertising. The ban is expected to start from 1 January 2023. This could cost ITV and other broadcasters more than 200 million pounds of revenue every year. This ban is expected to help in fighting obesity and health issues in the population. However, ITV has raised doubts over the effectiveness of the ban, as the government’s own study had estimated only a 1.74 kcal fall in daily calorie intake of kids through this ban. The company said that the spend on HFSS advertising would only get displaced from TV to other media channels that are unaffected by the proposed ban, as per a report by the Department for Digital, Culture, Media & Sport. ITV stressed on the criticality of childhood obesity and the company’s intention to address the issue through initiatives like Daily Mile, which encourages school children across 5,000 schools, to walk a mile per day.
The remaining section under "Legal" is available only in the 'Complete Report' on purchase.
Environmental
This section is available only in the 'Complete Report' on purchase.
On purchase the ITV plc SWOT and PESTLE Analysis PDF report will reach you within minutes. At rare times, a slight delay not exceeding 1 hour might be caused.
TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
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| ITV plc Segmentation, Targeting and Positioning (STP) Analysis |
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| ITV plc Ansoff Matrix Analysis |
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Check Out Analysis of Other Relevant Companies
References used in ITV plc SWOT & PESTLE Analysis Report
1. ITV Annual Report 2021 - https://www.itvplc.com/~/media/Files/I/ITV-PLC/documents/reports-and-results/annual-report-2021.pdf
2. TV is the UK’s leading commercial terrestrial broadcaster | Commissioning - https://www.itv.com/commissioning/articles/itv-commissions
3. ITV Player fails during World Cup opener - https://www.broadbandtvnews.com/2014/06/13/itv-player-fails-during-world-cup-opener/
4. After hundreds of complaints, ITV Hub just made a dramatic change | Express.co.uk - https://www.express.co.uk/life-style/science-technology/1478991/ITV-Hub-Customers-Complain-Cant-Stream-Down-Not-Working-One-Major-Change-Amazon-Prime
The detailed complete set of references are available on request in the 'Complete report' on purchase.
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ITV SWOT and PESTLE analysis has been conducted by Imran Khan and reviewed by senior analysts from Barakaat Consulting.
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