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Oxford Industries Inc. SWOT & PESTLE Analysis

ID : 521100353| Jan 2022| 20 pages

COMPANY PROFILE -Oxford Industries Inc.

Business Sector :Apparel and Fashion

Operating Geography :United States, North America, Global

About Oxford Industries Inc. :

Oxford Industries Inc. is an American multinational apparel design, sourcing, and marketing organisation with its headquarters in Atlanta, USA. The company was incorporated on 11 December 1980. It creates, sources, markets, and distributes merchandise under the Tommy Bahama, Lilly Pulitzer, and Southern Tide lifestyle brands, as well as other companies. The Company principally sells to consumers through its direct-to-consumer modes of distribution, which include full-price retail locations, e-commerce websites, Tommy Bahama food and beverage businesses, and Tommy Bahama outlets. The remainder of the company's sales come from its wholesale distribution channels. Its wholesale operations include the distribution of products bearing its lifestyle brands, which complement its direct-to-consumer operations by allowing it to reach a broader audience. It has roughly 187 brand-specific full-price retail stores, e-commerce websites, 20 Tommy Bahama food and beverage establishments, and 35 Tommy Bahama outlet stores as part of its distribution chain. As of June 2021, Oxford Industries leverages the talent of 6,100 employees.
Oxford Industries' USP lies in its being a major apparels firm in the United States and is publicly traded on the New York Stock Exchange. The mission statement of Oxford Industries' reads, "To enhance the quality of life in the business community through its support of human services, cultural, educational and health-related organizations."

Oxford Industries Inc. Revenue :


$749 million - FY ending 30th January 2021 (y-o-y growth -33%)
$1123 million - FY ending 1st February 2020

Competitive Analysis of Oxford Industries Inc.

SWOT
PESTLE
The SWOT analysis for Oxford Industries Inc is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. Omnichannel capabilities with sales through retail stores, e-commerce website and distribution channels.
2. Leading branded apparel company with presence in over 250 locations in the United States
3. Diversified portfolio of multi-channel, high margin lifestyle brands
4. Heavy investment in advertising and marketing leading to enhancement of brand image
5. Consistent shareholder returns since inception
1. Geographic concentration of retail stores, restaurants and wholesale customers.
2. Production of company’s apparel and related products are significantly concentrated in Asia.
3. All retail and restaurant locations of the company are rented which increases costs.
4. Involved in several litigations and regulatory claims.
OpportunitiesThreats
1. COVID 19 has propelled e-commerce business resulting in increased profitability.
2. Expansion through addition of new lifestyle brands to the company’s existing portfolio.
3. Retail-food and beverage location adjacent to the company’s retail stores will enhance the customer experience.
1. Continuously changing fashion trends and consumer preferences.
2. Failure to maintain adequate level of inventory
3. The company operates in a highly competitive industry
4. Impact of import restrictions and other government regulations
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Oxford Industries Inc.

Strength

1. Omnichannel capabilities with sales through retail stores, e-commerce website and distribution channels: During the fiscal year 2020, 77% of the net sales of the company were through direct-to-consumer channels of distribution which consisted of 187 brand specific full price retail stores, e-commerce websites, 20 Tommy Bahama food and beverage location as well as 35 Tommy Bahama outlet stores. During the fiscal year 2020 ecommerce, retail and restaurant operations accounted for 43%, 27% and 7% of the net sales respectively compared to the fiscal year 2019 where the net sales percentage was 23%, 39% and 8% respectively. The company’s direct to consumer operations provides it with the opportunity to interact directly with the consumers and provide a broad assortment of products. The remaining 23% of the net sales of the company was generated from the company’s wholesale distribution channels. The wholesale distribution channels of the company provides access to a larger group of consumers.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

1. COVID 19 has propelled e-commerce business resulting in increased profitability: During the fiscal year 2020 e-commerce sales represented 43% of the total net sales whereas in the fiscal year 2019 it only represented 23% of the total net sales. In the fiscal year 2020, the total e-commerce net sales stood at $324 million. The growing e-commerce business is very profitable for the lifestyle brands since each brand has average e-commerce order values in excess of $100 and a high full-price gross margin in the 70% range. This provides a substantial amount of profit which is used to pay for the incremental picking, packing and freight expense associated with an e-commerce sale. Tommy Bahama, which accounts for a major portion of the company’s revenue has recorded net sales of 36% via e-commerce platforms in the fiscal year 2020 as compared to 20% in the fiscal year 2019.

The remaining section under "Opportunity" is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

  • H&M
  • Gap Inc.
  • Perry Ellis International
  • American Apparel
  • Uniqlo
  • Zara

Major Brands :

  • Tommy Bahama
  • Lilly Pulitzer
  • Southern Tide
  • The Beaufort Bonnet Company LLC
  • Strong Suit Clothing LLC
SWOT & PESTLE (combined)
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References used in Oxford Industries Inc. SWOT & PESTLE Analysis Report

1. Oxford Industries, Inc. Form 10-K For the fiscal year ended January 30, 2021 - https://www.annualreports.com/HostedData/AnnualReports/PDF/NYSE_OXM_2021.pdf
2. Investor Highlights September 2, 2021 - https://investor.oxfordinc.com/static-files/70ce13fb-a167-4e23-8b81-3ad43e368586
3. How did the Tax Cuts and Jobs Act change business taxes? | Tax Policy Center - https://www.taxpolicycenter.org/briefing-book/how-did-tax-cuts-and-jobs-act-change-business-taxes
4. A quick guide to the US-China trade war - BBC News - https://www.bbc.com/news/business-45899310
5. Reduce Our Footprint | Oxford Industries - https://www.oxfordinc.com/reduce-our-footprint
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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Oxford Industries Inc. SWOT and PESTLE analysis has been conducted by Shreya Gupta and reviewed by senior analysts from Barakaat Consulting.

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