Wartsila Oyj SWOT & PESTLE Analysis
COMPANY PROFILE -Wärtsilä Oyj
Business Sector :Engineering
Operating Geography :Finland, Europe, Global
About Wärtsilä Oyj :
Wärtsilä is a Finnish company which manufactures and services power sources and other equipment in the marine and energy markets. It was founded on 12th April, 1834 and is headquartered in Helsinki, Finland. The company consists of two businesses: Marine Business and Energy Business. Services Business was incorporated into Marine and Energy Businesses as of June, 2019. Its Energy Business main customer segments are flexible baseload, grid stability and peaking, industrial self-generation, oil and gas industry. The Marine main customer segments are container vessels, tankers, bulk carriers, LNG Carriers, RoRo and other cargo vessels. Wärtsilä’s services cover both the Marine and Energy Business in their entirety. The main market driver for services is lifecycle efficiency. As of 2020, the company has operations in over 200 locations in more than 80 countries around the world, employing 19000 people. Wärtsilä Guidance Marine won the 2020 Dynamic Positioning Award for their SceneScan system.
Wärtsilä Corporation’s mission statement reads, “We shape the marine and energy markets with advanced technologies and focus on lifestyle performance, to enhance our customer’s business and benefit environment.” Wärtsilä Corporatio’s vision statement reads, “We will be our customer’s most valued business partner.” Wärtsilä Corporation’s USP or unique selling proposition lies in its high efficiency and low emission levels, being a global leader in smart technologies and complete lifecycle solutions for marine and energy markets.
Wärtsilä Oyj Revenue :
EUR 5,170 million – FY ended 31st December 2019 (y-o-y increase of (-) 0.07%)
EUR 5,174 million – FY ended 31st December 2018
Competitive Analysis of Wärtsilä Oyj
| Strengths | Weaknesses |
| 1. Global leader in the marine and energy markets with robust international presence 2. Leading position in digital transformation by deploying smart technologies 3. Strong R&D portfolio of new technologies based on innovations and collaboration 4. Strong emphasis and commitment towards sustainable and responsible business conduct 5. Global manufacturing footprint optimised for competence, availability, customer presence, and efficiency | 1. Cost overruns in complex projects because of inadequate expertise 2. Decreasing order intake of the energy solutions |
| Opportunities | Threats |
| 1. Taking up multiple hybrid power conversion projects 2. Creating and building infrastructure for small-medium scale LNG solutions 3. Increasing demand for sustainable innovations that reduce carbon emissions 4. Collaboration with start-ups to help solve major problems in the maritime industry | 1. Uncertainties in the business sectors due to the geopolitical tensions and deferred investments 2. Extensive field of competitors in the marine segment |
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Detailed SWOT Analysis of Wärtsilä Oyj
Strength
1. Global leader in the marine and energy markets with robust international presence: Wartsila is known as a global leader for the marine and energy markets in terms of deploying smart technologies and complete lifecycle solutions. With extensive focus of sustainable innovation, increasing the overall efficiency and wide usage of data analytics, the company strives to maximize its customers’ both vessels’ and power plants’ environmental and economic performances. Having an employee base of more than 19,000 employees, Wartsila was able to register a net sales turnover of EUR 5.2 billion as of 2019. The company has built itself a robust international footprint by having widespread operations around the globe in more than 200 locations in approximately 80 countries. In 2019, 38% of the company’s total revenue comes from Asia whereas Europe accounts for 33% of the same, followed by Americas and Africa contributing 21% and 4% respectively.
2. Leading position in digital transformation by deploying smart technologies: For the marine and energy markets, Wartsila has established its position as the global leader in the deployment of smart technologies and complete lifecycle solutions. With the rising need to raise the efficiency by simultaneously abiding with more stringent environmental legislations, both the marine and energy sectors are undergoing rapid transformation. With its Smart Marine and Smart Energy visions, Wartsila has acted as an enabler of this transformation process. The company validates the commercial feasibility of the smart marine vision with the help of its Fleet Optimisation Solution (FOS) to supply over 600 vessels to the Anglo-Eastern’s fleet. Furthermore, the company received its first order for SmartDock during 2019, making it the world’s first commercially available auto-docking solution.
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Weakness
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Opportunity
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Threats
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Major Competitors :
- Alfa Laval
- MAN Energy Solutions
- Caterpillar (MAK)
- Clarke Energy
- Rolls-Royce
- Siemens
- GE
- Mitsubishi Hitachi Power Systems
- INNIO
- Twin Disc
- Equinox Engineering
- HiMSEN engines
- NEC
- Tesla
Major Brands :
- Wartsila
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TABLE OF CONTENTS
DELIVERY AND FORMAT
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References used in Wärtsilä Oyj Analysis Report
1. Wartsila Annual Report 2019 - http://www.wartsilareports.com/en-US/2019/ar/this-is-wartsila/ceo-review/
2. Wartsila CORPORATE PRESENTATION 2020 - https://cdn.wartsila.com/docs/default-source/investors/financial-materials/corporate-presentations/corporate-presentation-2020.pdf?sfvrsn=d510ae44_2
3. Growth in net sales,profitability burdened by group sales mix - https://cdn.wartsila.com/docs/default-source/investors/agm/agm-presentations/agm2019_en_ceo-review.pdf?sfvrsn=922efb44_4
4. Wärtsilä turns to startups to help solve some of the biggest problems in the maritime industry - https://www.wartsila.com/media/news/14-08-2019-wartsila-turns-to-startups-to-help-solve-some-of-the-biggest-problems-in-the-maritime-industry
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Wärtsilä SWOT and PESTLE analysis has been conducted by Anindya Anindita and reviewed by senior analysts from Barakaat Consulting.
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