COMPANY PROFILE -Zynga Inc.
Business Sector :Gaming, Online Social Gaming, Interactive Home Entertainment
Operating Geography :United States, North America, Global
About Zynga Inc. :
Zynga Inc. is a social video game developer headquartered in San Francisco, California. Mobile and social networking sites are the company's key areas of focus. Under the name Presidio Media, Zynga was founded in April 2007 by Mark Pincus, Eric Schiermeyer, Justin Waldron, Michael Luxton, Steve Schoettler, and Andrew Trader. In July 2007, the company's name was changed to Zynga. The business model used by Zynga is "free-to-play." Direct credit card purchases and revenue from partner companies are the two main sources of revenue. It supports in-game advertising and has banner advertising featured on its game portals. Zynga also sells virtual goods in-game as people play its games. Zynga games are also related to deals from a variety of partners. To earn game credits, players can accept credit card deals, complete surveys, or purchase services from Zynga's partners. Zynga allows players to buy game credits directly from the company. Players can buy points in the game for a fee. FarmVille, Zynga Poker, Words With Friends, Hit it Rich! Slots, and CSR are some of the popular web and mobile games from Zynga’s stable. Puzzle Combat, a new mobile match-3 action role-playing game (RPG) where players recruit heroes, create bases, and compete in player-vs-player (PvP) battles in a zombie-themed environment, will scheduled for a worldwide release on April 8, 2021.
Zynga's Unique Selling Point or USP lies in it being the leading developer of the world's most popular social games that are played by millions of people around the world each day. Zynga's mission statement reads, " To connect the world through games. We deliver fun, social entertainment experiences to people around the world. In pursuit of our mission, we collect and use certain information from our players".
Zynga Inc. Revenue :
$1974.8 million USD – FY ended 31st December, 2020
$1321.66 million USD– FY ended 31st December, 2019
Competitive Analysis of Zynga Inc.
The SWOT analysis for Zynga Inc. is presented below in a matrix followed by the detailed analysis report
Strengths | Weaknesses |
1. One of the world’s largest social game developer, available on multiple platforms
2. Strong Revenue generating model
3. Incentive based advertising is the most effective methodology of advertising
4. Has 13 game studios which helps them in launching many new games simultaneously
5. Consistently low debt-to-Equity ratio – debt free with an overall healthy balance sheet
| 1. Consistent innovation and new releases are obligatory to sustain the fad of the game
2. Pricing controlled by Google and Apple store, which impacts the revenue of business
3. Has poor operating margin and profitability in its respective industry
4. Unable to deliver better products to remain in competition
|
Opportunities | Threats |
1. Strategic acquiring of other gaming platforms having increased advertising capability
2. Buoyed by Bitcoin payments and block chain technology, gaming industry will balloon beyond developer’s design restrictions.
3. Ability to self-market itself by connecting their games for social cause and supporting relevant non-profit organization
4. Cloud services, 5G, Virtual reality, AI and other technologies to further enhance gaming experience
|
1. Same user logging in form two different accounts- impacts revenue
2. Constantly evolving technology can hinder investments and existing product lineage
3. Cyber-attacks, data breach and privacy concerns– have put reliability of the platform at risk
|
Zynga Inc. SWOT and PESTLE Analysis PDF Report is a custom report and will be delivered to your email inbox within 2 business days from purchase.
Detailed SWOT Analysis of Zynga Inc.
Strength
This section is available only in the 'Complete Report' on purchase.
Weakness
This section is available only in the 'Complete Report' on purchase.
Opportunity
1. Strategic acquisition of other gaming platforms having increased advertising capability:
In fiscal 2020, Zynga acquired Istanbul-based Rollic’s portfolio of games, which are generally referred to as hyper – casual games; these usually appeal to a broad range of audiences globally, and hence enlarge the advertising stage for Zynga. In July 2002, Zynga acquired another Turkish gaming company, Peak Oyun Yazllm ve Pazarlama Anonim sirkiti, popularly known as Peak; this acquisition will help in further increasing their revenue and online presence across the world. Enfolding Echtra another gaming platform into their umbrella, famous for its role play games, will help Zynga in increasing its online presence and reach. On these similar lines Zynga has plans to tie up with other firms to increase its user base, online presence and audience to remain competitive in the market.
2. Buoyed by Bitcoin payments and block chain technology, gaming industry will balloon beyond developer’s design restrictions:
Zynga has begun to accept payments in cryptocurrency, this provides players with another mode of payment and a method to keep them engaged. Although cryptocurrency has no real value in the world, but it has improved the gaming experience. Industry researchers have speculated that block-chain would prove to be a gold mine of an opportunity.
Block chain will enable players to use the points earned in one game to play another and enable intra game trade, to further keep the players engaged by improving the gaming experience. With this technology players need not have to rely on the limitations of game designers rather they can create, modify their own tools and gaming environment, almost at par to the logic of real world.
The remaining section under "Opportunity"is available only in the 'Complete Report' on purchase.
Threats
This section is available only in the 'Complete Report' on purchase.
The PESTLE analysis for Zynga Inc. is presented below in a table followed by the detailed analysis report
Political | Economical |
1. Political parties are now riding on online video gaming platforms for election campaigning
2. Governments of several nations have realized the potential of gaming industry and are endorsing the same to boost revenue
| 1. A high growth trajectory is forecasted for social gaming platform across the globe
2. Asia Pacific region has seen a huge surge in gaming consumers
|
Social | Technological |
1. Role play games are the rising trend in the society
2. Gamers are more engaged towards politics
| 1 . 5G is further going to enhance the gaming experience
2. Cloud based platforms eliminate hardware hassles and are able to offer customisable need based solutions
3. Block chain and crypto currency to further enhance business
|
Legal | Environmental |
1.Piracy and copyright issues have dearly costed the gaming industry
2. Near term roll out of regulations for the online gaming industry can hurt revenues
3. Games considered to be gambling are likely to be banned
| 1. Video games can be used to inculcate a sense of environmental sustainability and promote awareness about existing environmental issues |
Zynga Inc. SWOT and PESTLE Analysis PDF Report is a custom report and will be delivered to your email inbox within 2 business days from purchase.
Detailed Pestle Analysis of Zynga Inc.
Political
1. Political parties are now riding on online video gaming platforms for election campaigning:
In the Canadian election of 2012, parties relied heavily on online gaming parties to promote their election campaign; similarly, in India over the last few years political parties have been promoting their campaigns on social media platform and there seems to be a correlation between electoral success and online ad campaigning as it easily reaches out to their respective target audience with ease. These electoral campaign related ads are targeted on gaming apps to reach out to the young voter base and preferential targeting is done through demographic segmentation. Similar trends are being observed across other countries. Zynga must strike when the iron is hot; at the time of elections if they have the right target audience for the respective political party, the gaming czar will be a able to mint a fortune.
The remaining section under "Political"is available only in the 'Complete Report' on purchase.
Economic
This section is available only in the 'Complete Report' on purchase.
Social
This section is available only in the 'Complete Report' on purchase.
Technological
This section is available only in the 'Complete Report' on purchase.
Legal
This section is available only in the 'Complete Report' on purchase.
Environmental
This section is available only in the 'Complete Report' on purchase.
Major Brands :
- Words with friends
- Farmville
- Zynga Poker
- CSR 2
- Harry Potter Puzzles and Spells
- Game of Thrones Slots Casino
- Merge Dragons
Zynga Inc. SWOT and PESTLE Analysis PDF Report is a custom report and will be delivered to your email inbox within 2 business days from purchase.
TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
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References used in Zynga Inc. SWOT & PESTLE Analysis Report
1. Zynga Debt to Equity Ratio 2009-2020 | ZNGA - https://www.macrotrends.net/stocks/charts/ZNGA/zynga/debt-equity-ratio
2. 50 Mobile Game Development Companies in the World: The Rise of A Multi-Billion Dollar Industry - https://www.gamedesigning.org/gaming/mobile-companies/#:~:text=1
3. Social Gaming Industry – Statistics & Trends [Infographic] - https://www.go-gulf.com/social-gaming-industry/
4. The history of marketing in social games - https://www.talkwalker.com/blog/history-of-marketing-in-social-games
5. How Zynga Makes Money - https://www.businessinsider.com/zynga-revenue-analysis-2011-9?IR=T
The detailed complete set of references are available on request in the 'Complete report' on purchase.
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Zynga Inc. SWOT and PESTLE Analysis has been conducted by Arqam Abdullah and reviewed by senior analysts from Barakaat Consulting.
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