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Zynga Inc. SWOT & PESTLE Analysis

ID : 52904653| Apr 2021| 25 pages

COMPANY PROFILE -Zynga Inc.

Business Sector :Gaming, Online Social Gaming, Interactive Home Entertainment

Operating Geography :United States, North America, Global

About Zynga Inc. :

Zynga Inc. is a social video game developer headquartered in San Francisco, California. Mobile and social networking sites are the company's key areas of focus. Under the name Presidio Media, Zynga was founded in April 2007 by Mark Pincus, Eric Schiermeyer, Justin Waldron, Michael Luxton, Steve Schoettler, and Andrew Trader. In July 2007, the company's name was changed to Zynga. The business model used by Zynga is "free-to-play." Direct credit card purchases and revenue from partner companies are the two main sources of revenue. It supports in-game advertising and has banner advertising featured on its game portals. Zynga also sells virtual goods in-game as people play its games. Zynga games are also related to deals from a variety of partners. To earn game credits, players can accept credit card deals, complete surveys, or purchase services from Zynga's partners. Zynga allows players to buy game credits directly from the company. Players can buy points in the game for a fee. FarmVille, Zynga Poker, Words With Friends, Hit it Rich! Slots, and CSR are some of the popular web and mobile games from Zynga’s stable. Puzzle Combat, a new mobile match-3 action role-playing game (RPG) where players recruit heroes, create bases, and compete in player-vs-player (PvP) battles in a zombie-themed environment, will scheduled for a worldwide release on April 8, 2021.
Zynga's Unique Selling Point or USP lies in it being the leading developer of the world's most popular social games that are played by millions of people around the world each day. Zynga's mission statement reads, " To connect the world through games. We deliver fun, social entertainment experiences to people around the world. In pursuit of our mission, we collect and use certain information from our players".

Zynga Inc. Revenue :


$1974.8 million USD – FY ended 31st December, 2020
$1321.66 million USD– FY ended 31st December, 2019

Competitive Analysis of Zynga Inc.

SWOT
PESTLE

The SWOT analysis for Zynga Inc. is presented below in a matrix followed by the detailed analysis report

StrengthsWeaknesses
1. One of the world’s largest social game developer, available on multiple platforms

2. Strong Revenue generating model

3. Incentive based advertising is the most effective methodology of advertising

4. Has 13 game studios which helps them in launching many new games simultaneously

5. Consistently low debt-to-Equity ratio – debt free with an overall healthy balance sheet
1. Consistent innovation and new releases are obligatory to sustain the fad of the game

2. Pricing controlled by Google and Apple store, which impacts the revenue of business
3. Has poor operating margin and profitability in its respective industry
4. Unable to deliver better products to remain in competition
OpportunitiesThreats
1. Strategic acquiring of other gaming platforms having increased advertising capability

2. Buoyed by Bitcoin payments and block chain technology, gaming industry will balloon beyond developer’s design restrictions.

3. Ability to self-market itself by connecting their games for social cause and supporting relevant non-profit organization


4. Cloud services, 5G, Virtual reality, AI and other technologies to further enhance gaming experience


1. Same user logging in form two different accounts- impacts revenue

2. Constantly evolving technology can hinder investments and existing product lineage

3. Cyber-attacks, data breach and privacy concerns– have put reliability of the platform at risk
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Zynga Inc.

Strength

This section is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

1. Strategic acquisition of other gaming platforms having increased advertising capability: In fiscal 2020, Zynga acquired Istanbul-based Rollic’s portfolio of games, which are generally referred to as hyper – casual games; these usually appeal to a broad range of audiences globally, and hence enlarge the advertising stage for Zynga. In July 2002, Zynga acquired another Turkish gaming company, Peak Oyun Yazllm ve Pazarlama Anonim sirkiti, popularly known as Peak; this acquisition will help in further increasing their revenue and online presence across the world. Enfolding Echtra another gaming platform into their umbrella, famous for its role play games, will help Zynga in increasing its online presence and reach. On these similar lines Zynga has plans to tie up with other firms to increase its user base, online presence and audience to remain competitive in the market.

2. Buoyed by Bitcoin payments and block chain technology, gaming industry will balloon beyond developer’s design restrictions: Zynga has begun to accept payments in cryptocurrency, this provides players with another mode of payment and a method to keep them engaged. Although cryptocurrency has no real value in the world, but it has improved the gaming experience. Industry researchers have speculated that block-chain would prove to be a gold mine of an opportunity. Block chain will enable players to use the points earned in one game to play another and enable intra game trade, to further keep the players engaged by improving the gaming experience. With this technology players need not have to rely on the limitations of game designers rather they can create, modify their own tools and gaming environment, almost at par to the logic of real world.

The remaining section under "Opportunity"is available only in the 'Complete Report' on purchase.

Threats

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

Major Brands :

  • Words with friends
  • Farmville
  • Zynga Poker
  • CSR 2
  • Harry Potter Puzzles and Spells
  • Game of Thrones Slots Casino
  • Merge Dragons
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TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
References used in Zynga Inc. Analysis Report

1. Zynga Debt to Equity Ratio 2009-2020 | ZNGA - https://www.macrotrends.net/stocks/charts/ZNGA/zynga/debt-equity-ratio
2. 50 Mobile Game Development Companies in the World: The Rise of A Multi-Billion Dollar Industry - https://www.gamedesigning.org/gaming/mobile-companies/#:~:text=1
3. Social Gaming Industry – Statistics & Trends [Infographic] - https://www.go-gulf.com/social-gaming-industry/
4. The history of marketing in social games - https://www.talkwalker.com/blog/history-of-marketing-in-social-games
5. How Zynga Makes Money - https://www.businessinsider.com/zynga-revenue-analysis-2011-9?IR=T
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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SWOT & PESTLE.com (2021). Zynga Inc. SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/zynga/ [Accessed 06 May, 2021].

In-text: (SWOT & PESTLE.com, 2021)

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Zynga Inc. SWOT and PESTLE Analysis has been conducted by Arqam Abdullah and reviewed by senior analysts from Barakaat Consulting.

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