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Atlas Copco SWOT & PESTLE Analysis

ID : 52329353| Dec 2017

COMPANY PROFILE -Atlas Copco

Business Sector :Industrial Equipment, Metals and Mining

Operating Geography :Sweden, Global

About Atlas Copco :

Atlas Copco is a world-leading industrial business solutions provider. It serves customers all across the globe with various products in compressors, vacuum solutions and air treatment systems, construction &mining equipment, power tools and assembly systems. It was founded in 1873 and has headquarters in Nacka, Sweden. The Atlas Copco group has a global presence in more than 180 countries. The group develops products and services focused on productivity, energy efficiency, safety and ergonomics.

Atlas Copco Revenue :

SEK 101 billion – FY ending 2016

Competitive Analysis of Atlas Copco

SWOT
PESTLE
The SWOT analysis for Atlas Copco is presented below:
Strengths
Weaknesses
1. Strong Financial Performance and Strategy
2. Heavily diversified business
3. Focus on innovation and adoptive to changes
1. Dependence on economic prospective for some industries
2. Cyclic nature of demand
Opportunities
Threats
1. Industry 4.0
2. Rental Solutions for contingency requirements
1. Strong global and regional Competitors
2. Declining market share in small compressors segment
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Detailed SWOT Analysis of Atlas Copco

 

Strength

1. Strong strategy for sustainable growth: Atlas Copco has formulated a strong sustainable strategy. This strategy helps the company to create and deliver the value proposition in an environmentally, socially and economically viable form. The Group has recognized five key foundations that are critical for achieving its goal and objectives. These foundations are people, presence, service, innovation & operational excellence. The group is progressing towards an organisation that will deliver results for a long time to come.

2. Heavily Diversified Business: Atlas Copco has strong presence in five business areas: Compressor technique, vacuum technique, industrial technique, Mining and rock excavation technique and construction technique. The shares in revenue of these five areas are 35%, 13%, 15%, 25% and 12% respectively. Such diverse business helps the company to sustain operations in all the areas as one profitable area can compensate for the other area which is not doing so well.

3. Focus on innovation and adoptive to changes: Atlas Copco has always been an early adopter to changes happening in the industry and has also been the cause for some of those changes. Its focus towards innovation has helped Atlas Copco to outperform its competitors. Atlas Copco has started to use digitalization in its various production processes and operations and is also providing safe digitalization solution for the industries. For this reason it has collaborated with Saab and Combitech to develop safe mining digitalization solutions.

Weakness

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Opportunity

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Threat

1. Strong global and regional Competitors: Atlas Copco faces tough competition across its business segments from global and regional competitors. Its main competitor Ingersoll Rand has been a market leader in industrial compressors and tools segment. It is pursuing aggressive growth and expansion strategies in other segments. Regional Competitors like ELGI and RMP compressors are posing direct challenge to Atlas Copco in Asia Pacific region.

2. Declining market share in small compressors segment: Atlas Copco has been facing worldwide competition from low-cost countries which is disrupting the competitive landscape in the form of commoditization and price decline. The market segment demanding small compressor is affected to a great extent by this and the sales in this segment are primarily driven by taking the cost factor into account. The local compressor manufacturers seems to win the race here as they offer much cheaper products as compared to Atlas Copco which are low in quality but serve the purpose for local and small industrial entities. Product differentiation in this segment is a challenge and there is a little scope for innovation that can drive the market in favour of Atlas Copco.

References

1. Atlas CopcoAnnual Report 2016: http://www.atlascopcogroup.com/en/media/corporate-press-releases/2017/20170310-annual-report

2. Industry 4.0_ Today's Most Dynamic Business Opportunity: https://www.forbes.com/sites/strategyand/2016/05/25/a-strategists-guide-to-industry-4-0/#647e0c7876b1

3. Atlas Copco collaborates with Saab and Combitech to develop safe mining digitalization solutions: https://www.atlascopco.com/en-in/mrba/news-overview/ure---news/atlas-copco-collaborates-with-saab-and-combitech-to-develop-safe-mining-digitalization-solutions

4. Contingency planning by Atlas Copco Rental: The total solution for your business continuity: https://www.atlascopco.com/en-cn/Rental/why-rental/contingency-planning

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Atlas Copco SWOT and PESTLE analysis has been conducted by Gaurav Mishra and reviewed by senior analysts from Barakaat Consulting.

Copyright of Atlas Copco SWOT and PESTLE Analysis is the property of Barakaat Consulting. Please refer to the Terms and Conditions and Disclaimer for usage guidelines.

Atlas Copco SWOT & PESTLE Analysis
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