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Colruyt Group SWOT & PESTLE Analysis

ID : 521196353| Apr 2022| 21 pages

COMPANY PROFILE -Colruyt Group

Business Sector :Retail, Wholesale, Food

Operating Geography :Belgium, Europe

About Colruyt Group :

Colruyt Group is a Belgian family owned retail corporation formed in 1928 by Franz Colruyt which has its headquarters in Halle, Belgium. Colruyt Group manages Colruyt market, retail stores and subsidiaries like Okay, Bio Planet, DATS 24, Dreamland, Dream Baby etc. This retail czar has spanned its presence over three generations. It has more than 30,000 employees and a diverse portfolio of food and non-food formats in Belgium, France, and Luxembourg. Colruyt Group consists of over forty brands for individuals and businesses. It not only retails in food but also non-food and fuel, wholesale and food related services. Lion’s share of their revenue is generated in Belgium, but they also have commercial activities in France and Luxembourg and corporate services in India and Hong Kong. In May, 2021, Flemish expertise centres imec and VITO ( both partners in Energy ville ) together with industrial pioneers Bakaeart, Colruyt Group, DEME and John Cockerill announced that they are joining forces to invest in the production of green hydrogen flag of HYVE. The consortium aims at a cost efficient and sustainable production of hydrogen at Gigawatt level. Hyve will put the Flemish region in the drivers seat for development of hydrogen economy and the transition towards a carbon neutral industry in Europe.
Colruyt Group’s USP or unique selling proposition lies in running a low-cost retail chain offering high quality food, non-food products at everyday low prices. Colruyt Group’s mission statement reads “Together we create a sustainable added value through value driven craftsmanship in retail”

Colruyt Group Revenue :


Euro 9,931 million - FY ending 31st March 2021 (y-o-y growth 3.7%)
Euro 9,581 million - FY ending 31st March 2020 (y-o-y growth 2%)

Competitive Analysis of Colruyt Group

SWOT
PESTLE
The SWOT analysis for Colruyt Group is presented below in a matrix followed by the detailed analysis report:
Strengths
Weaknesses
1. Believes in sustainability and actively involved in green energy initiatives
2. Provides customers organic produce through Bio-Planet
3. Established in Luxembourg, Belgium, and France and has about 550 + self-owned stores and more than 500 affiliated stores and strong online presence
4. Provides goods at the lowest prices and ensures a fast-shopping experience
1. The company prioritizes low-cost goods; hence it can be difficult to cost cut in competitive goods
2. Several stores need constant remodelling and renovation to promote themselves as being customer-centric
Opportunities
Threats
1. Investment in e-commerce and expansion in distribution network to increase customer loyalty
2. Increasing customer preference for organic food
3. Potential to gain market share in foreign countries through Colex
4. Leveraging on growing interest in prevention and health through parapharmaceuticals
1. Lockdowns due to Covid-19 disrupt operations, leading to sudden changes in demand and supply
2. Growth of competitors like Delhaize and Carrefour
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Detailed SWOT Analysis of Colruyt Group

Strength

1. Believes in sustainability and actively involved in green energy initiatives: Colruyt is committed to using non-fossil fuels to meet its electricity requirements. It currently meets 44% of its requirements using non-fossil fuels and aims to ramp it up to 60%. Due to their investment in solar and wind energy they have been reducing their carbon emission year-on-year in absolute terms. Bio-Planet, Okay, and Colruyt stores make use of natural coolers such as propane and CO2. They also have a heat recovery system whereby they use the heat extracted from this mechanism to heat the shop. Many stores further have LED lights and automatic lights that switch off. This helps to consciously use energy. The mission to switch to conserve energy has been difficult to achieve due to the rising demand for automation and fresh and chilled products. The company had undertaken a mission to reduce energy consumption by 14% taking the base year as 2009. The organization also tries to curb emissions during the delivery of the products. Delivery during off-peak hours is a strategy that they have adopted. However, due to restrictions imposed on delivering during night time they haven’t been able to maximize their vision. They are testing emission-free vehicles and tractors to incorporate them into their delivery chain

2. Provides customers organic produce through Bio-Planet: Bio-Planet continues to be the leading segment in providing organic produce to customers at affordable prices. The prices of about 500 products were recently reduced to make the section more pocket-friendly. They not only sell organic and healthy food through retail outlets but also deliver them through online purchases. Bio-Planet promotes healthy eating through the slogan ‘Truly good’. The customers considered these outlets as their trusted outlets to order form during the covid crisis. To amplify and showcase their commitment towards sustainability Bio-planet stores make use of eco-friendly materials in the store. The staff at these outlets are advised to carefully assist the customers. The shopping basket fell a little during the last fiscal year, the main reason being a drop in product prices. With the growth of the demand for organic food, several organic food stores have sprung up but only Bio-Planet outlets have a range of more than 6000 organic products. To ensure more and more customers are aware of the benefits of organic food the outlets aim to educate the customers about organic food. Colruyt aims to reach fifty Bio- Planet outlets in Belgium. Even the greenery around these outlets is pesticide-free and natural hand techniques are used. The stores have a heat recovery system which helps to heat the outlets.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

  • Rallye
  • Coop Group
  • B&M European Value Retail
  • Mercator Group
  • Walmart
  • Ahold Delhaize
  • Kroger
  • Waitrose & Partners

Major Brands :

  • Colruyt Lowest Prices
  • OKay
  • Bio-Planet
  • Collect&Go
  • Colex
  • DATS24
  • Symeta Hybrid
  • Eoly
  • SmartWithFood
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TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?

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References used in Colruyt Group SWOT & PESTLE Analysis Report

1. Being Bearish And Bullish At The Same Time On Colruyt Group - https://seekingalpha.com/article/4271730-being-bearish-and-bullish-time-on-colruyt-group
2. Colruyt loses market share during lockdown - https://www.retaildetail.eu/en/news/food/colruyt-loses-market-share-during-lockdown
3. The Eco-score makes eco-friendly choices easier - https://www.colruytgroup.com/en/conscious-consuming/eco-score
4. Colruyt starts online volume deals in response to Amazon - https://www.retaildetail.eu/en/news/food/colruyt-starts-online-volume-deals-response-amazon
5. Colruyt raises turnover, margin and market share | RetailDetail - https://downstatuscheck.com/full/3228426/colruyt-raises-turnover,-margin-and-market-share-%7C-retaildetail
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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