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Kimberly-Clark SWOT & PESTLE Analysis

ID : 52112253| Mar 2019| 12 pages


Business Sector :FMCG, Personal Care

Operating Geography :North America, United States, Global

About Kimberly-Clark :

Kimberly-Clark is a multinational personal care products company based in Irving, Texas, US with popular brands like Kleenex, Scott, Huggies and Kotex. Established in 1872, the Fortune 500 firm has more than 43,000 employees on its rolls as of 2015.

Kimberly-Clark Revenue :

US $ 18.6 billion – FY ending Dec 2015

Competitive Analysis of Kimberly-Clark

The SWOT analysis for Kimberly-Clark is presented below:
1. Strong ROIC and dividend payout
2. Fortune 500 Company with popular brands
3. Sustainable business operations
1. Rising input commodity costs impacting margins
2. Lack of diversity compared to key competitors
1. Immense potential in Developing and Emerging (D&E) markets
2. Strategic alliances and acquisitions
1. Competition from global and regional players
2. Emergence of private label brands
3. Adverse foreign currency movements
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Detailed SWOT Analysis of Kimberly-Clark


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1. Rising Input Commodity Costs Impacting Margins: The price of wood pulp which is the main input for manufacturing of tissues has adversely impacted Kimberly-Clark’s margins, consumer tissue division generating a third of the organizations revenues. According to IBISWorld, the price of wood pulp is likely to increase by a CAGR of ~5% till 2019. Kimberly-Clark needs to increase usage of alternative sources of low cost raw materials for tissues and decrease reliance on natural forest products, else it would be forced to increase prices to sustain margins.

2. Lack of Diversity Compared to Key Competitors: Kimberly-Clark is mainly into personal care segment which includes feminine hygiene, baby care and consumer tissue products. However, its major competitors such as Procter and Gamble (P&G), Unilever and Johnson & Johnson have a diversified set of product offerings across personal care and other fast moving consumer goods segment. They have the advantage of divere market footprint and global supply chains across segments which they can extensively leverage upon to strengthen their market and launch new products.


This section is available only in the 'Complete Report' on purchase.


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Check Out Analysis of Other Relevant Companies

References used in Kimberly-Clark Analysis Report


1. Kimberly-Clark Annual Report 2015:

2. Kimberly-Clark Overview:

3. Kimberly-Clark Third Quarter 2016 Presentation:

4. Amazon is launching new private labels, including in food and diapers: WSJ:

5. Bemax to Launch Private Label of Disposable Baby Diapers:

6. Kimberly-Clark Announces Strategic Alliance With Walt Disney Parks:

7. Wood pulp and Paper Prices Continue to Rise:

8. These Scenarios Could Push Our Valuation of Kimberly-Clark Below the $100 Mark

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Kimberly-Clark SWOT & PESTLE Analysis - SWOT & PESTLE.COM

SWOT & (2020). Kimberly-Clark SWOT & PESTLE Analysis - SWOT & [online] Available at: [Accessed 08 Jul, 2020].

In-text: (SWOT &, 2020)

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Kimberly-Clark SWOT and PESTLE analysis is reviewed by senior analysts from Barakaat Consulting.

Copyright of Kimberly-Clark SWOT and PESTLE Analysis is the property of Barakaat Consulting. Please refer to the Terms and Conditions and Disclaimer for usage guidelines.

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Kimberly-Clark SWOT & PESTLE Analysis
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