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Reliance Steel and Aluminum Co. SWOT & PESTLE Analysis

ID : 521218953| May 2022| 21 pages

COMPANY PROFILE -Reliance Steel and Aluminum Co.

Business Sector :Metals

Operating Geography :USA, North America, Global

About Reliance Steel and Aluminum Co. :

Reliance Steel and Aluminum Co., headquartered in Los Angeles, California, is North America's largest metals service center operator. To 125,000 fabricators and manufacturers, the company provides metals processing services and distributes a line of approximately 100,000 metal products, including aluminum, brass, alloy, copper, carbon steel, stainless steel, titanium, and specialty metal products. Thomas J. Neilan founded the company on February 3, 1939 in Los Angeles. The company used to be known as Reliance Steel Products Company, and it manufactured and sold steel reinforcing bars (rebar) for the construction industry. The name was changed to Reliance Steel Company in 1944. The company went public on September 14, 1994, after an initial public offering. Reliance was honored as part of AMM's sixth annual Awards for Steel Excellence, which honors the best companies in a variety of categories. In 2022, Reliance Steel & Aluminium Co. completed its acquisition of Rotax Metals Inc., Admiral Metals Servicecenter Company and Nu-Tech Precision Metals Inc.

The USP of RSAC is that it is North America's largest metals service center company. The vision statement of RSAC reads, “Our history is the key to writing the story of our future. We strive to be a market leader, committed to setting industry leading standards in all measures of business performance and customer service. We expect all of our employees to exhibit the highest levels of personal integrity, teamwork, and appreciation for our diverse individual and company cultures. We believe in always treating people fairly, whether employee, supplier, or customer, while always looking for ways to improve our service and contribution to the communities in which we live and work.”

Reliance Steel and Aluminum Co. Revenue :


$ 8,811.9 million - FY ending 31st March 2020 (y-o-y growth -19.7%)
$ 10,973.8 million - FY ending 31st March 2019

Competitive Analysis of Reliance Steel and Aluminum Co.

SWOT
PESTLE
The SWOT analysis for Reliance Steel and Aluminum Co. is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. Strong and consistent financial performance
2. North America’s largest metals service company
3. Strong focus on maintaining workplace safety
4. Significant volume of recycled metal purchased
5. Operates in broad spectrum of end-markets
1. Reports of stock being overvalued
2. Loss of revenue from project delays
3. International segments accounts for small percentage of sales
OpportunitiesThreats
1. Decentralize operations to handle small order with greater efficiency
2. $245 million worth investments in upgrades and expansions
3. Begin internal benchmarking to meet ESG requirements
1. High costs of maintaining processing and distribution equipment
2. Fall in selling price per ton of metal
3. Slowdown in M&A activity due to COVID-19
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Reliance Steel and Aluminum Co.

Strength

1. Strong and consistent financial performance : Reliance Steel and Aluminum has a strong trading history and as of May 2021, Reliance shares have shown excellent growth, with a compound annual growth rate of 17.0%. Reliance has also managed to stay profitable every year since 1994, despite the different economic challenges like recession, financial crisis, COVID-19 pandemic etc. This is partly due to their large scale of operations and diverse portfolio of end-markets. Moreover, the steel manufacturing industry is considered an essential service because the economy would come to a complete standstill if metal manufacturing stopped. Reliance has made good investments to increase the scale of their business. In the last five years, Reliance Steel has invested nearly $1 billion in CapEx and 50% of the annual CapEx has been dedicated to the growth of the company. Over $649 million has been invested in strategic acquisitions over the past five years and there have been a total of 67 acquisitions since their IPO in 1994. Reliance’s EBITDA margins have also remained consistently higher than their peers. In 2020 the gross profit grew from 30.3% in 2019 to 31.5% in 2020.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

1. Reports of stock being overvalued : Analysts have concluded that Reliance Steel and Aluminum Co.’s stock is significantly overvalued. An overvalued stock is one that has a high market value well above its intrinsic value. When a stock continues to be overvalued for a long time, it is likely to experience a fall in prices that will bring the value back to what it should be. Investors holding overvalued stocks are at risk of not only failing to make profits but also losing their capital invested. Reliance Steel and Aluminum is currently trading at around $170 per share and has a market cap of $10.9 billion. This shows signs of the stock being significantly overvalued. It can be a source of worry for long term investors because overvalued stocks rarely continue to give high returns.

The remaining section under "Weakness" is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

Major Brands :

  • Valex Corp.
  • Metals USA Inc.
  • Feralloy Corp.
  • Phoenix Corporation
  • Fry Steel Company Inc.
  • AMI Metals Inc.
SWOT & PESTLE (combined)
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TABLE OF CONTENTS
DELIVERY AND FORMAT
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Check Out Analysis of Other Relevant Companies

References used in Reliance Steel and Aluminum Co. SWOT & PESTLE Analysis Report

1. 4 Latest Technologies in Steel Industry - https://yenaengineering.nl/4-latest-technologies-in-steel-industry/
2. Annual Report: Reliance Steel and Aluminum Co. - https://www.sec.gov/Archives/edgar/data/861884/000155837021001836/rs-20201231x10k.htm
3. Our Business - https://www.rsac.com/our-business/
4. Investor Presentation - https://s1.q4cdn.com/667996853/files/doc_downloads/2021/06/2021-RS-Presentation_June-vFINAL.pdf
5. ENVIRONMENTAL, SOCIAL, AND GOVERNANCE (ESG) - https://www.rsac.com/environmental-social-and-governance/

The detailed complete set of references are available on request in the 'Complete report' on purchase.

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SWOT & PESTLE.com (2022). Reliance Steel and Aluminum Co. SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/reliance-steel-and-aluminum-co/ [Accessed 10 Dec, 2022].

In-text: (SWOT & PESTLE.com, 2022)

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Reliance Steel and Aluminum Co. SWOT and PESTLE analysis has been conducted by Anangsha Saha and reviewed by senior analysts from Barakaat Consulting.

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