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Roku Inc. SWOTand PESTLE Analysis

ID : 52860953| Feb 2023| 20 pages

COMPANY PROFILE -Roku Inc.

Business Sector :TV Streaming Platform

Operating Geography :United States, Canada, North America

About Roku Inc. :

Roku Inc. is an American company which manufactures a variety of digital media players for video streaming. It earns revenue through advertising and also sells its hardware and software to other companies. It is headquartered in San Jose, California, U. S. In October 2002, Anthony Wood, a replay TV founder, launched Roku as a limited liability company (LLC). The company offers various products which include 1.PhotoBridge HD1000, a system which display images on a high-definition television, as well as streaming MPEG video, 2. Roku SoundBridge which is a network music player, 3. SoundBridge Radio, which is a network music player with built-in speakers and subwoofer. Roku has streaming players which are set-top boxes or the delivery of over the top content and the content is provided by the Roku partners using the channel. The devices of Roku support both on-demand content and live streaming and both free and paid channels such as Amazon Video, Hulu, Netflix, and others are accessible, as are some games. The company launched its own free, ad-supported streaming channel on its devices with licensed content from studios such as Lionsgate, Metro- Goldwyn Mayer, Paramount pictures, Sony Entertainment Pictures and Warner Bros in 2017. The company licenses its technology and proprietary operating system (Roku OS) to service operators involving Sky and Telstra, and television operators and sellers such as TCL and Philips. On January 8, 2021, Roku declared that it would acquire rights to Quibi's content, and that all of Quibi's 75 programs would be streamed on their platform on free ad-supported channels.

Roku Inc. 's Unique Selling Proposition or USP lies in it being the creator of the most popular streaming platform for delivering video, music and casual games to the TV and the platform features the largest collection of entertainment available for streaming. Roku's mission statement reads, "Our mission is to be the TV streaming platform that connects the entire TV ecosystem around the world".

Roku Inc. Revenue :


US $ 1128.9 million - FY ending 31st December 2019
US $ 7 42.5 million - FY ending 31st December 2018

Competitive Analysis of Roku Inc.

SWOT
PESTLE

The SWOT analysis for Roku Inc. is presented below in a matrix followed by the detailed analysis report

StrengthsWeaknesses
1. Deep industry expertise with strong TV OEM partnerships
2. Strong customer base of 50 million active accounts
3. Expanding presence in multiple countries across the globe
4. Strong financial position with revenue growing at 73% YoY
1. Decline in the gross profits due to the introduction of premium subscriptions.
OpportunitiesThreats
1. Growing demand of consumers interest for diverse content
2. Adoption of artificial intelligence will help to better understand the customer demographics
3. Availability of skilled workforce in software engineering and data science applications
1. Growing malware threats associated with the streaming platforms and the content delivered
2. Rising competition in the streaming space
3. Political and cultural threats from nations across the globe
4. Breach of intellectual property rights
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Roku Inc.

Strength

1. Deep industry expertise with strong TV OEM partnerships: With the preferences of the consumers, content publishers and advertisers shifting to TV streaming, Roku has built its expertise in streaming and come up with innovative products. Roku OS is the top smart TV operating system in the US and Canada. Fiscal 2020 has been a fabulous year for Roku with one in every three smart TV’s employing Roku. Roku players and Roku TV models are the flagship products of Roku. OEM partners had strong Roku sales in 2020. Roku TV models are sold across thousands of retail stores offering clients a wide variety of models in sizes and picture qualities ranging from 24-inch HD to 75-inch 4K HDR models. Roku TV added convenience to the users with advanced features like Alexa, Siri and Google Assistant with voice compatibility, making the users fall in love with Roku products.

2. Strong customer base of 50 million active accounts: With the decline in the traditional pay TV services and with the availability of faster internet services there is a huge demand for streaming TV. There is a shift of almost one third of US households to streaming services. By the end of 2024 more than half of US households will subscribe to streaming services. By the end of December 2020, Roku had an active user base of around 51.2 million with approximately 14 million new users in 2020. Roku recorded phenomenal volumes in streaming hours of 58.7 billion in fiscal 2020 and with a growth of 55% Y-o-Y. Subscription video on demand services are making easy availability of high-quality content at a minimal price for all the consumers.

The remaining section under "Strengths" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threats

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

  • VUDU
  • THX
  • Five Currents
  • Netflix
  • Roar
  • HULU

Major Brands :

  • Roku TV
  • Roku Wireless Speakers
  • Roku Streaming Players
  • Roku Streambar
  • Roku streaming channel
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TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?

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Check Out Analysis of Other Relevant Companies

References used in Roku Inc. SWOT & PESTLE Analysis Report

1. Roku TV Is No. 1 Selling Smart TV Operating System (OS) in U.S. and Canada - https://ir.roku.com/news-releases/news-release-details/roku-tv-no-1-selling-smart-tv-operating-system-os-us-and-canada
2. Roku Surpasses 50 Million Active Accounts; Users Streamed 58.7 Billion Hours in 2020 - https://ir.roku.com/news-releases/news-release-details/roku-surpasses-50-million-active-accounts-users-streamed-587
3. Roku Announces New Streaming Player Line-up for UK - https://ir.roku.com/news-releases/news-release-details/roku-announces-new-streaming-player-line-uk
4. CAREER BENEFITS + OPPORTUNITIES IN VIDEO STREAMING SERVICES - https://blog.execu-search.com/video-streaming-services/
5. Environmental Impacts of Shifting from Movie Disc Media to Movie Streaming: Case Study and Sensitivity Analysis - https://www.sciencedirect.com/science/article/pii/S2212827119301040
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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SWOT & PESTLE.com (2024). Roku Inc. SWOTand PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/roku-inc/ [Accessed 19 Mar, 2024].

In-text: (SWOT & PESTLE.com, 2024)

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Roku Inc. SWOT and PESTLE analysis has been conducted by ShyamKumar Kundrapu.

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