Toys “R” Us SWOT and PESTLE Analysis
ID : 52220853| May 2023| 20 pages
COMPANY PROFILE -Toys "R" Us
Business Sector :Retail, Toys
Operating Geography :United States, North America, Global
About Toys "R" Us :
Toys “R” Us is an American Toy company based in Wayne, New Jersey. It was founded in the year 1948 by Charles P. Lazarus. It initially started with the name of Children's Supermart with a focus on baby furniture. But as requests for toys for toddlers and older children began to grow, the brand shifted its outlook to producing more toys and renamed the brand to Toys R Us in 1957. The company mascot Geoffrey the Giraffe was also launched in 1957 which became an important “spokes animal” for the firm, helping in promotions. The first international store was opened in 1984. It currently offers a wide range of toys and baby products and besides 750 international stores and 250 licensed ones, the Company also retails them their online websites Toysrus.com and Babiesrus.com. The company was closed in 2018 after it filed for bankruptcy. It is gradually reopening its stores in 2021. WHP Global announced in August 2021 that Toys "R" Us would open over 400 stores within Macy's beginning in 2022.
The mission statement of Toys “R” Us reads, “Through strategic partnerships and programs focused on keeping children safe and helping them in times of need, the company is dedicated to serving communities around the world as a caring and reputable neighbor”.
Toys "R" Us Revenue :
AUD 21.8 million - FY ending 31st July 2021
AUD 0 – FY ending 31st July 2020
Ownership / Major shareholders :
The private equity firms Bain Capital LP and KKR & Co., along with Vornado Realty Trust, took over the company in a $7.5 billion leveraged buyout in 2005.Competitive Analysis of Toys "R" Us
SWOT
PESTLE
The SWOT analysis comprising of factors influencing the internal analysis and external analysis of Toys R Us are presented below in a matrix. The SWOT analysis report for Toys R Us essays the detailed business case covering strengths, weaknesses, opportunities and threats of this rapidly crumbling specialty retail giant which has recently filed for protection against bankruptcy. Inspite of having a wide worldwide presence and sprawling merchandise spread, the Company has suffered huge losses at the hands of online retail competitor Amazon, by missing out on the early mover's advantage. The Company needs to turn its fortune through a well planned business strategy for embracing innovation, moving to new age global delivery models and capturing new opportunities.
| 1. Wide reach with broad spectrum of merchandise 2. Company’s long-standing efficient distribution network 3. Owns unique Baby Brand 4. Toys for differently abled children | 1. Bankruptcy filing due to mismanagement of equity funds 2. Starting from scratch due to closure 3. Image tarnished due to discontinuation of operations |
| 1. Joint Ventures and Strategic Alliances 2. Expansion to emerging economies like India 3. Expanding digitally and leveraging technology | 1. Retail industry is highly competitive 2. Online retailers are dominating the market 3. Inflation and global macroeconomic uncertainty |
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Detailed SWOT Analysis of Toys "R" Us
Strength
This section is available only in the Complete report on purchase.Weakness
This section is available only in the Complete report on purchase.Opportunity
1. Joint Ventures and Strategic Alliances: There are numerous opportunities for joint ventures and strategic alliances. Toys "R" Us works closely with its online competitors in baby products category. At the 2020 Annual General Meeting, the company approve the acquisition of the Hobby Warehouse Group (HWG) which includes e commerce businesses Hobby Warehouse, Toys“R”Us and Babies“R”Us and IT distributor Mittoni. This was in conjunction with a capital raising of $35 million, the repayment of all debt in the Company and the beginning of the strategy to gain significant market share in the toys and hobbies industries. 2. Expansion to emerging economies like India: The citizens of emerging nations such as China and India are getting more educated and wealthier every day. In that case, consumers have more disposable income and leisure time, and these could increase over the coming years. So, the types of goods and services retailed by the company could be marketed more aggressively overseas to capture the international market. The diversity of locations if expanded to Asian countries like China and India, that are emerging economies of the world and have huge potential for toy market, too would enhance the revenue of the company. E-commerce major Flipkart recently announced in June 2021 that its wholesale entity in India has formed a joint venture with Ace Turtle to bring Toys"R"Us and Babies"R"Us to its platform, via a strategic arrangement with WHP Global - the controlling shareholder of Toys"R"Us. The remaining section under "Opportunity" is available only in the "Complete Report" on purchase.Threat
This section is available only in the Complete report on purchase.Major Competitors :
- Target
- Walmart
- Amazon.com
Major Brands :
- Toys “R” Us
- Babies “R” Us
- Toys "R" Us Express
Key Business Segments / Diversification :
Toys "R" Us
Retail E-commerce Toys Clothing Baby products Video games
Recent Acquisition / Mergers / Alliance / Joint Ventures / Divestitures :
Open Table Preview| Macy’s | Retail | 2021 | Alliance | To open Toys R Us-branded shop-in-shops in more than 400 Macy’s stores. |
| FAO Schwarz | Toy store | 2016 | Sale | The sale has been pressured by low-price competition from Amazon to Wal-Mart, and its outstanding debt made it difficult for the company to invest in the business. |
| eToys.com ( with BabyUniverse.com and ePregnancy.com) | E-commerce | 2009 | Acquisition | The acquisition of eToys.com, advanced Toys r US’s leadership in the toy and baby products sectors and position the company for strong market share growth. |
Source: Company website and other reliable sources. The detailed table is available in the Complete Report.
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TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
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References used in Toys "R" Us SWOT & PESTLE Analysis Report
1. Annual Report 2021 - https://www.listcorp.com/asx/toy/toys-r-us-anz-limited/news/2021-annual-report-2629636.html
2. What do Macy’s and the Toys R Us brand have to offer each other? - https://www.retaildive.com/news/what-do-macys-and-the-toys-r-us-brand-have-to-offer-each-other/605949/
3. Toys "R" Us - https://en.wikipedia.org/wiki/Toys_%22R%22_Us
4. H1 FY22 Investor Presentation - https://www.listcorp.com/asx/toy/toys-r-us-anz-limited/news/h1-fy22-investor-presentation-2690914.html
The complete set of references is available only on request in the "Complete Report" on purchase.
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Toys "R" Us SWOT and PESTLE analysis has been conducted by Himani Wadhwa and reviewed by senior analysts from Barakaat Consulting.
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Toys “R” Us SWOT and PESTLE Analysis
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