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Viasat Inc. SWOT & PESTLE Analysis

ID : 52844153| Jan 2021| 16 pages

COMPANY PROFILE -Viasat Inc.

Business Sector :Telecommunications

Operating Geography :North America, Global

About Viasat Inc. :

Viasat Inc. is an American communications company which provides high speed satellite broadband services and secure networking system covering commercial and military markets. It is headquartered in Carlsbad, California. It leverages the talent of 5,600 employees. In 1986, Viasat was co-founded by Mark Dankberg who became the chief executive officer and Mark Miller, and Steve Hart being the chief technical officers. Later, in the year 2000, Viasat launched a spin off company named TrellisWare Technology, which focuses on solutions for ground communications problems. In 2001, the company commenced working with Boeing on Connexion broadband for airliners. The company obtained Lockheed Martin Global Telecommunications' products unit, Comsat Laboratories which is Viasat's technology and product development group for communication systems concentrating on developing new technologies for extremely bandwidth efficient, high data rate satellite transmission. In 2007, Viasat acquired JAST Antenna Systems, based in Lausanne, Switzerland which produces microwave circuits and antennas for terrestrial and mobile satellite applications. Viasat launched its in-flight WiFi service in JetBlue in December 2013. Vaisat offers mobile two-way satellite broadband solution to United States Government and tactical communication which involves tactical data, information assurance, and satellite communications. In 2020, Viasat is expected to launch Viasat-3, a high-capacity three satellite constellation. Viasat received Visionary Spotlight Awards by Channel Vision Magazine in 2020 for high level of innovation in helping the channel deliver advanced satellite broadband connectivity.
Viasat Inc.’s Unique Selling Proposition or USP lies in it being a builder of a reliable distribution network that can reach majority of its potential markets. The company's mission statement reads, "We think big, we act intelligently, and we’re not done…we’re just beginning".

Viasat Inc. Revenue :


US$ 2.3 billion - FY ending 31st March 2020 (y-o-y growth of +12%)
US$ 2.1 billion - FY ending 31st March 2019

Competitive Analysis of Viasat Inc.

SWOT
PESTLE

The SWOT analysis for Viasat is presented below in a matrix followed by detailed analysis report

StrengthsWeaknesses
1. Strategic space broadband strategy for the long run
2. Strong growth in IFC driven by better satellite speed and volume
3. Steady growth in important financial pointers
4. Strong brand portfolio serving diverse markets
5. Successful track-record of accomplishing notable awards and recognitions
1. Profitability ratios below industry average
2. Plump slice of assets is financed by long term debt
OpportunitiesThreats
1. Promising satellite broadband growth in future
2. Drive down the cost, maintaining productivity
1. LEO competition affecting satellite broadband market
2. Space debris and safety concerning satellite
3. Financial instruments exposed to Volatile interest rates
4. Global presence attracting foreign exchange risk
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Viasat Inc.

Strength

1. Strategic space broadband strategy for the long run: New entrants are more competitive than traditional operators with respect to investing in new technology, opting for new business models, and capital raising. Besides new entrants are in line with Viasat's vision of scalable, affordable, user-friendly satellites facilitating the global market growth. Also, most of the traditional operators in broadband markets have bandwidth productivity much lower than that of Viasat, hence paving way for the New LEO or Medium Earth Orbit (MEO) entrants to eclipse these traditional operators. The company foresees that multi-orbit strategies with smaller, safer LEO/MEO constellations adding a low latency component to more capital efficient GEOs could be highly compelling. Backed by the next-gen ViaSat-4 GEO satellite's capability to deliver multiple Tbps, Viasat believes that GEO systems have the higher potential to serve a larger market without indulging in space safety or other new regulatory risks.

2. Strong growth in IFC driven by better satellite speed and volume: Viasat believes that LEO bandwidth will be a lot more expensive than GEO bandwidth due to their short life cycle and expensive ground equipment. Lower latency from LEO is a plus, however, consumers choose a faster speed and more volume and accept higher latency than a lower latency that comes with lower speed and/or volume, or even at a higher price. Speed and volume are relatively more valuable than latency. Due to which, Viasat earned strong growth in IFC (in-flight connectivity) in FY 2020 and is all set to mark new industry-standards with its excellence. Viasat's better satellite speeds and volumes spurred airlines to turn to GEO satellite service over an Air-To-Ground service with less latency. As of March 31, 2020, Viasta provided IFC services to 1,390 commercial aircraft in service. Additionally, IFC services are envisioned to be activated on approximately 750 additional commercial aircraft under its existing customer agreements with commercial airlines.

The remaining section under "Strengths" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

SWOT & PESTLE (combined)
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References used in Viasat Inc. SWOT & PESTLE Analysis Report

1. Viasat Annual report 2020 - http://investors.viasat.com/static-files/2508fb32-9e33-47d9-8d5a-f04d1cbf76e3

2. Viasat investor presentation Sep-2020 - http://investors.viasat.com/static-files/aa4361d8-259f-49f1-b763-0e4f112a4055

3. Viasat's Satellite broadband for disaster management, and sustainable development - https://www.itu.int/en/ITU-D/Regional-Presence/Europe/Documents/Events/2019/Save%20lives%20Odessa/Day%203%203-Viasat.pdf

4. Viasat sustainability initiatives - https://www.viasat.com/about/corporate-responsibility/sustainability

5. Viasat high capacity satellite for government - https://www.viasat.com/products/government-high-capacity-satellites

The detailed complete set of references are available on request in the 'Complete report' on purchase.

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