COMPANY PROFILE -Royal KPN N.V. (Koninklijke KPN)
Business Sector :Telecommunications
Operating Geography :Netherlands, Europe
About Royal KPN N.V. (Koninklijke KPN) :
Koninklijke KPN N.V., is a Dutch landline and mobile telecommunications company, originated from a government-run postal, telegraph and telephone service and is headquartered in Rotterdam, Netherlands. The company provides services to the consumer as well as business customers with its fixed and mobile networks for telephony, broadband and television. KPN services include telephone, internet services and solutions in IT services such as cloud, security and workspace. The company provides service via a number of brands, including KPN, XS4ALL and Simyo. Although the company has seen strong growth in its network, it has been able to reduce its energy consumption every year. As of 2015, the group is 100% climate neutral. In 2020, the group had 10,102 employees across its entire brands. Along with APG, KPN announced the start of fiber company “Glaspoort” in 2021. KPN was included in the CDP (Carbon Disclosure Project) A-list in 2020.
KPN’s unique selling proposition lies in being the market leader in mobile network operator in Netherlands. KPN’s mission statement reads, “KPN wants to make the Netherlands the world's best-connected country. We are doing everything within our power to connect everyone in the Netherlands to a sustainable future.”
Royal KPN N.V. (Koninklijke KPN) Revenue :
€ 5,275 million - FY ending 31st December 2020 (y-o-y growth -3.8%)
€ 5,486 million - FY ending 31st December 2019
Competitive Analysis of Royal KPN N.V. (Koninklijke KPN)
The SWOT analysis for KPN N.V. is presented below in a matrix followed by the detailed analysis report:
Strengths | Weaknesses |
1. Best 5G network and leading fiber position in Netherlands
2. Strong brand reputation and market position
3. Robust liquidity position and maintaining investment-grade credit profile
4. Established provider of critical communication services to governmental bodies
5. Solid supplier base and partnerships
| 1. Increased capex level driven by accelerated fiber roll-out
2. Consistent cases of internal frauds and corruption
3. Rise in fixed subscription prices by KPN
|
Opportunities | Threats |
1. Joint venture with APG to further accelerate fiber rollout
2. Investing in building Xed and high-quality mobile infrastructure.
3. Developing a future proof, technological infrastructure
| 1. Not abiding by court ruling and maintaining wholesale broadband
2. Increased competition to limit market share growth
|
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Detailed SWOT Analysis of Royal KPN N.V. (Koninklijke KPN)
Strength
1. Best 5G network and leading fiber position in Netherlands: KPN is trying to further strengthen its leading fiber position in the market by developing as the best 5G network in the country. Along with other strategies, KPN’s strategic partnership with APG will help the company to accelerate fiber rollout which will result in almost nationwide fiber coverage by 2026. The state-of-the-art fiber and 5G network together produce the most powerful network, supporting the country well into the future. Additionally, KPN has been actively participating in ‘Fieldlabs’ in partnership with various companies and organizations in different kind of sectors. These are locations where 5G is being tested in a practical trial. In the Johan Cruijff Arena, KPN joined forces with the Municipality of Amsterdam to provide outstanding connectivity for visitors during events. The company had also engaged in projects which involve providing better connectivity for the security services and apply new technologies.
2. Strong brand reputation and market position:
With high-quality infrastructure and brand reputation, KPN holds a strong position in the Netherlands’ market. The brands position in the market is foreseen as a lean, high-quality connectivity provider with consumer, business and wholesale customer relations. KPN does not expect to enter into full-scale competition with scaled OTT players. It plans to provide connectivity and other services as an aggregator through right partnerships. Moreover, the Group is exploring novel ways to foster innovation in the areas of security, IoT, smart home, data-driven digital business models and IT services. KPN is planning to have an integrated IT and network infrastructure to deliver a digital platform, which will help to ease the delivery and integration of partner services, to the end-users. By the end of 2020, the Group is estimated to hold a market share of around 52% in broadband (including wholesale), 31% in TV and 37% in mobile.
The remaining section under "Strength" is available only in the 'Complete Report' on purchase.
Weakness
This section is available only in the 'Complete Report' on purchase.
Opportunity
This section is available only in the 'Complete Report' on purchase.
Threat
This section is available only in the 'Complete Report' on purchase.
The PESTLE analysis for KPN N.V. is presented below in a table followed by the detailed analysis report.
Political | Economical |
1. The national implementation of the 2018 European Electronic Communications Code
2. Huawei equipment may have caused surveillance risk to KPN users
| 1. Digitalization to be a catalyst for Netherland’s economic recovery
2. Fluctuations in Dutch Corporate Income tax
|
Social | Technological |
1. Consumer being attracted towards mobile convergence and adopting digital services
2. Increased internet and iTV usage during the pandemic
3. Digital healthcare - a trend to stay beyond the pandemic
| 1. Digital healthcare - a trend to stay beyond the pandemic
2. The digitization and development of quantum technology changing routine of people.
3. 5G technology boosting digitization of Dutch society
|
Legal | Environmental |
1. Wholesale broadband regulation passed by the Authority for Consumers and Markets (ACM)
2. Potential restrictive regulations for telecommunication companies across domestic and EU markets
| 1. Dutch telecom industry focus on SDGs
2. Netherlands focussing on clean technology initiatives.
|
KPN N.V. SWOT and PESTLE Analysis PDF Report is a custom report and will be delivered to your email inbox within 2 business days from purchase.
Detailed Pestle Analysis of Royal KPN N.V. (Koninklijke KPN)
Political
This section is available only in the 'Complete Report' on purchase.
Economic
This section is available only in the 'Complete Report' on purchase.
Social
This section is available only in the 'Complete Report' on purchase.
Technological
1. Digital healthcare - a trend to stay beyond the pandemic: Digital healthcare played a major role in meeting the challenges which the Covid-19 outbreak unleashed. People were unable to move out of their houses during the lockdown which was imposed by the government of various countries, thus, making it difficult to avail a routine health check-up and respond to other medical needs. KPN Health saw a massive increase in demand for its services, just before the first lockdown. There was approximately 60% increase in general practitioners using video consultations as they needed an alternative method to communicate with their patients. KPN Health’s mission was to continue digitalizing while maintaining personal contact to safeguard accessibility. This became more relevant over the past year. Digitalization opens new window of opportunities for scaling up facilities including video communication, remote measurements and smart data exchange.
The remaining section under "Technology" is available only in the 'Complete Report' on purchase.
Legal
This section is available only in the 'Complete Report' on purchase.
Environmental
This section is available only in the 'Complete Report' on purchase.
Major Brands :
- Argeweb
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KPN N.V. SWOT and PESTLE Analysis PDF Report is a custom report and will be delivered to your email inbox within 2 business days from purchase.
TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
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Royal KPN N.V. (Koninklijke KPN) Porter's Five Forces Analysis |
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Royal KPN N.V. (Koninklijke KPN) VRIO Analysis |
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Royal KPN N.V. (Koninklijke KPN) Value Chain Analysis |
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Royal KPN N.V. (Koninklijke KPN) Covid-19 Impact Analysis |
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Royal KPN N.V. (Koninklijke KPN) BCG Analysis |
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Royal KPN N.V. (Koninklijke KPN) Segmentation, Targeting and Positioning (STP) Analysis |
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Royal KPN N.V. (Koninklijke KPN) Ansoff Matrix Analysis |
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Check Out Analysis of Other Relevant Companies
References used in Royal KPN N.V. (Koninklijke KPN) SWOT & PESTLE Analysis Report
1. 5G: the next step in mobile connection - https://www.overons.kpn/en/kpn-in-the-netherlands/our-network/5g
2. KPN Q1 2021 Press Release -https://ir.kpn.com/download/companies/koninkpnnv/Results/KPN_Q1_2021_Press_release.pdf
3. Integrated Annual Report 2019 - https://www.jaarverslag2019.kpn/content/downloads/Integrated-Annual-Report-2019-Spread-navigation.pdf
4. Fitch Affirms KPN at 'BBB'; Outlook Stable - https://www.fitchratings.com/research/corporate-finance/fitch-affirms-kpn-at-bbb-outlook-stable-15-03-2021
5. Integrated Annual Report 2020 - https://ir.kpn.com/download/companies/koninkpnnv/Results/2020_KPN_Integrated_Annual_Report.pdf
The detailed complete set of references are available on request in the 'Complete report' on purchase.
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