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Apple SWOT & PESTLE Analysis

ID : 52722453| Dec 2021| 15 pages

COMPANY PROFILE -Apple

Business Sector :Technology

Operating Geography :USA, North America, Global

About Apple :

Apple Inc. is a famous American multinational technological company. It is well known for its capabilities to design, develop and sell consumer electronics, computer software and online services. It has its headquarters in Cupertino, California. The company was founded on April 1, 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company’s hardware products include iPhone, iPad, Mac personal computer, iPod media player, Apple watch, Apple TV and many more products. Apple’s software includes macOS, iOS, tvOS and watchOS operating systems, iTunes media player, Safari web browser and many more. Its online services include iTunes store, iOS App store, Mac App store, Apple Music and many more. As of early 2021, the company employed around 80,000 full-time employees. Apple has consistently ranked top in generating profits, revenue, market capitalization, and consumer cachet. In 2018, the company became the flagship firm to touch a trillion dollar market capitalization, although for a short period. The iPhone has been the companies golden goose for several years earning it plump profits and keeping its innovation quotient ticking high.

Apple’s USP or unique selling proposition lies in being one of the Big Technological companies of the world counted alongside the likes of Amazon, Google, Microsoft and Facebook. As of 2021, Apple is the world's largest technology company by revenue, one of the world's most valuable companies and the world's third-largest mobile phone manufacturer after Samsung and Huawei. Furthermore, On 31st July 2020, Apple became the world’s most valuable publicly listed company by beating Saudi Aramco after obtaining a stock gain of 10% and putting its market capitalization at $1.82 trillion.

Apple Inc’s mission statement is “to bringing the best user experience to its customers through its innovative hardware, software, and services.” Apple Inc.’s vision statement reads “We believe that we are on the face of the earth to make great products and that’s not changing.”

Apple Revenue :


$274,515 million – FY ending 28th September 2020
$260,174 million– FY Ending 28th September 2019 (Y-O-Y growth of (negative)-2.08%)

Competitive Analysis of Apple

SWOT
PESTLE
Apple Inc. prototypes, produce, and sells smartphones, personal computers, tablets, wearables accessories, and retails a variety of associated services. As of Jan 2020, globally 1.5billion Apple products are in active use. Clearly, the core competencies of the company are customer loyalty and brand recall making Apple the world's most valuable brand and presenting the company with a competitive advantage over its peers. Apart from being the world's largest technology company and mobile manufacturer, Apple's iTunes stores are the world's largest music retailer. Thus, the SWOT tool assists to further discuss all the pertinent internal and external strategic factors, specifically the strengths, weaknesses, opportunities, and threats that predominate Apple's internal and external environment respectively.
The SWOT analysis helps to benchmark Apple's business and performance along with identifying its competitive stance in the IT industry. The SWOT report depicts all micro and macro factors and influencers that have a tremendous impact on Apple's business model, business, and marketing strategies.
Strong global network with 510 retail stores in 25 countries as of 2020, consistent technological innovations, online presence of Apple products, renowned for strong legacy and leadership abilities of the founder (Steve Jobs), high brand equity, exceptional margins, strong employee base, customer loyalty, strong R&D, etc. is a never-ending list of some of the greatest strengths of Apple Inc.
Despite the most sweeping strengths, some of Apple's inherent weaknesses like limited B2B market share compared to rivals, high dependency on the limited product line, Apple products' incompatibility with third-party software and accessories, etc. could be stumbling blocks for the smooth functioning of the company. Advancement in technology is always going to be a great source of opportunity for the IT industry. To leverage this opportunity, Apple is focusing on expanding its product line, acquiring AI and VR based companies, releasing its first Mac with Apple silicon (Apple's own silicon chips) by the end of 2020, and launch Apple cars in 2020.
Apple's products and services prevail in a highly competitive market thus the company confronts aggressive competition threats in all its business areas. Also, the rise of the Android ecosystem due to its ease, accessibility, cost-effective pricing model, and compatibility with third party soft wares and apps has led to huge demand amongst consumers. Thus, giving a tough time to Apple's IOS universe.
The SWOT analysis of Apple is presented below:
Strengths
Weaknesses
1. Consistently most valuable brand
2. Strong quality and performance
3. Well known for its focus on innovation and R&D
4. Attractive financial profile with consistently strong balance sheet.
5. Strong culture fostering diversity and inclusion
6. Good mix of distribution channels
1. Collective bargaining agreement for the services of trade employees
2. Uncertainty related to supply of components
3. Dependence on third-party digital content and software developers
4. Embroiled in multiple class action lawsuits
5. Major dependency on China as a market, and a critical supply base
Opportunities
Threats
1. Expanding to more countries to provide services
2. Adoption of Homegrown processor for MAC
3. Apple Arcade – the game subscription service to strengthen its ecosystem
4. Capitalizing on the growing global payments market through Apple Pay
1. Increasing competition across business environment
2. Performance dependent on carriers, wholesalers, retailers, and other resellers
3. Impact of COVID 19 on business and sales
4. "Zero-click" spyware that could infect iPhones and iPads
5. Struggling with supply chain issues due to severe semiconductor shortage
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Apple

Strength

1. Consistently most valuable brand: Apple tops Forbes’ annual look at the world’s most valuable brands for the 10th straight time in 2020. The brand of the tech giant is $241.2 billion up 17% than last year. Apple has excelled the art of moving its customer base from one product category to another. Mac users have continued adopting iPod, iPhone, iPad and Apple Watch. The brand value that Apple has created allows customers to trust Apple that it will work seamlessly across all categories in the Apple ecosystem which helps Apple to emerge as the most valuable company in the world. The American technology titan through its radical and trendsetting innovations has become a strong influencer and earned the reputation of delivering products which can be prized possessions, meant for the long haul and not conk out. The services provided by the company are the next best thing.

2. Strong quality and performance: Apple has always delivered its products with the best quality standard. It has topped the market in customer satisfaction. It tries to keep its products very simple to use. It pays attention to minute details so that customers find it very easy to use. It wants that whatever product the tech giant designs and creates, people enjoy using it and are bound to be loyal to the same. It keeps things simple for the users. It even offers great customer experience and in-store experience for all the customers. Apple uses this to its advantage. Apple also believes in creating products only when there is an unmet demand for it or somewhere it feels that the product or service can deliver features which are unprecedented or highly improved over the existing ones in the market. This strive for perfection and betterment is well known to its customers and gives Apple a competitive advantage.

The remaining section of “Strength” is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

Major Brands :

  • Macintosh
  • iPod
  • iPhone
  • iPad
  • Apple Watch
  • Apple TV
  • HomePod
  • macOS
  • iOS
  • iPadOS
  • watchOS
  • tvOS
SWOT & PESTLE (combined)
Complete Report
USD 12.53
*
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  • PayPal
Great quality, Affordable pricing.
Safe and secure payments
On purchase the Apple SWOT & PESTLE Analysis PDF report will reach you within minutes. At rare times, a slight delay not exceeding 1 hour might be caused.
WHY BUY THIS REPORT?
TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
The Amazon SWOT and PESTLE Analysis report will offer the following:
  • The SWOT and PESTLE reports of Apple Inc presents a comprehensive analysis of the internal and external strategic factors and their impact on the company's brand, operations, business model, market approach, and growth trajectory.
  • The SWOT report substantiates complete and extensive internal and external analysis of the company detailing Apple's strengths, weaknesses, opportunities, and threats.
  • The SWOT report also presents intelligence on the core competitive advantages of Apple that it enjoys over its competitors and adversaries
  • Review of Apple's USP or unique selling proposition, mission statement, and vision statement.
  • Obtain Apple's business case study in detail and a glance at its marketing and business strategy
  • The PESTLE analysis of the technology Industry highlights the current trends and factors that could be opportunities or threats to the entire industry and largely Apple Inc.
  • The PESTLE/ PESTEL/ STEEPL Analysis of Apple includes an in-depth analysis of all external factors specifically, political, economic, social, technological, legal, and environmental
  • Insightful information on Apple's business diversification, deriving its key business segments and highlighting its major adversaries
  • A comprehensive company analysis to obtain perspicacity into company information, company profile, business model, business plans, and marketing strategy. With a peek into the Apple's key performance indicators, core values, success factors, value proposition, and core competencies.
  • Gain knowledge of specific partnerships, mergers, and acquisitions, and compelling initiatives Apple has undertaken to achieve its synergies and business goals.

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References used in Apple SWOT & PESTLE Analysis Report

1. Apple Annual Report 2020 - https://s2.q4cdn.com/470004039/files/doc_financials/2020/q2/_10-Q-Q2-2020-(As-Filed).pdf

2. Apple Annual Report 2019 - https://s2.q4cdn.com/470004039/files/doc_financials/2019/ar/_10-K-2019-(As-Filed).pdf

3. Apple Inc. (AAPL) Q4 2019 Earnings Call Transcript - https://www.fool.com/earnings/call-transcripts/2019/10/30/apple-inc-aapl-q4-2019-earnings-call-transcript.aspx

4. Trump Trade War With China Will Hit Apple for Real This Weekend - https://www.bloomberg.com/news/articles/2019-08-30/trump-trade-war-with-china-will-hit-apple-for-real-this-weekend

5. How Apple Uses Consumer Behavior Marketing to Win - https://www.stephenzoeller.com/apple-consumer-behavior-marketing/

The detailed complete set of references are available on request in the 'Complete report' on purchase.

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Apple SWOT & PESTLE Analysis - SWOT & PESTLE.COM

SWOT & PESTLE.com (2022). Apple SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/apple/ [Accessed 24 May, 2022].

In-text: (SWOT & PESTLE.com, 2022)

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Apple SWOT and PESTLE analysis has been conducted by Sushree Lasyamayee and reviewed by senior analysts from Barakaat Consulting.

Copyright of Apple SWOT and PESTLE Analysis is the property of Barakaat Consulting. Please refer to the Terms and Conditions and Disclaimer for usage guidelines.

Apple SWOT & PESTLE Analysis
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