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Apple SWOT & PESTLE Analysis

ID : 52722453| Feb 2021| 15 pages


Business Sector :Technology

Operating Geography :USA, North America, Global

About Apple :

Apple Inc. is a famous American multinational technological company. It is well known for its capabilities to design, develop and sell consumer electronics, computer software and online services. It has its headquarters in Cupertino, California. The company was founded on April 1, 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company’s hardware products include iPhone, iPad, Mac personal computer, iPod media player, Apple watch, Apple TV and many more products. Apple’s software includes macOS, iOS, tvOS and watchOS operating systems, iTunes media player, Safari web browser and many more. Its online services include iTunes store, iOS App store, Mac App store, Apple Music and many more. As of early 2020, the company employed around 137,000 full-time employees. Apple has consistently ranked top in generating profits, revenue, market capitalization, and consumer cachet. In 2018, the company became the flagship firm to touch a trillion dollar market capitalization, although for a short period. The iPhone has been the companies golden goose for several years earning it plump profits and keeping its innovation quotient ticking high.
Apple’s USP or unique selling proposition lies in being one of the Big Technological companies of the world counted alongside the likes of Amazon, Google, Microsoft and Facebook.As of 2021, Apple is the world's largest technology company by revenue, one of the world's most valuable companies and the world's third-largest mobile phone manufacturer after Samsung and Huawei. Furthermore, On 31st July 2020, Apple became the world’s most valuable publicly listed company by beating Saudi Aramco after obtaining a stock gain of 10% and putting its market capitalization at $1.82 trillion.
Apple Inc’s mission statement is “to bringing the best user experience to its customers through its innovative hardware, software, and services.” Apple Inc.’s vision statement reads “We believe that we are on the face of the earth to make great products and that’s not changing.”

Apple Revenue :

$260,174 million– FY Ending 28th September 2019 (Y-O-Y growth of (negative)-2.08%)
$265,595 million– FY Ending 29th September 2018

Competitive Analysis of Apple

Apple Inc. prototypes, produce, and sells smartphones, personal computers, tablets, wearables accessories, and retails a variety of associated services. As of Jan 2020, globally 1.5billion Apple products are in active use. Clearly, the core competencies of the company are customer loyalty and brand recall making Apple the world's most valuable brand and presenting the company with a competitive advantage over its peers. Apart from being the world's largest technology company and mobile manufacturer, Apple's iTunes stores are the world's largest music retailer. Thus, the SWOT tool assists to further discuss all the pertinent internal and external strategic factors, specifically the strengths, weaknesses, opportunities, and threats that predominate Apple's internal and external environment respectively.
The SWOT analysis helps to benchmark Apple's business and performance along with identifying its competitive stance in the IT industry. The SWOT report depicts all micro and macro factors and influencers that have a tremendous impact on Apple's business model, business, and marketing strategies.
Strong global network with 510 retail stores in 25 countries as of 2020, consistent technological innovations, online presence of Apple products, renowned for strong legacy and leadership abilities of the founder (Steve Jobs), high brand equity, exceptional margins, strong employee base, customer loyalty, strong R&D, etc. is a never-ending list of some of the greatest strengths of Apple Inc.
Despite the most sweeping strengths, some of Apple's inherent weaknesses like limited B2B market share compared to rivals, high dependency on the limited product line, Apple products' incompatibility with third-party software and accessories, etc. could be stumbling blocks for the smooth functioning of the company. Advancement in technology is always going to be a great source of opportunity for the IT industry. To leverage this opportunity, Apple is focusing on expanding its product line, acquiring AI and VR based companies, releasing its first Mac with Apple silicon (Apple's own silicon chips) by the end of 2020, and launch Apple cars in 2020.
Apple's products and services prevail in a highly competitive market thus the company confronts aggressive competition threats in all its business areas. Also, the rise of the Android ecosystem due to its ease, accessibility, cost-effective pricing model, and compatibility with third party soft wares and apps has led to huge demand amongst consumers. Thus, giving a tough time to Apple's IOS universe.
The SWOT analysis of Apple is presented below:
1. Consistently most valuable brand
2. Strong quality and performance
3. Well known for its focus on innovation and R&D
4. Attractive financial profile with consistently strong balance sheet.
5. Strong culture fostering diversity and inclusion
6. Good mix of distribution channels
1. Collective bargaining agreement for the services of trade employees
2. Uncertainty related to supply of components
3. Dependence on third-party digital content and software developers
4. Embroiled in multiple class action lawsuits
5. Major dependency on China as a market, and a critical supply base
1. Expanding to more countries to provide services
2. Apple Arcade – the game subscription service to strengthen its ecosystem
3. Capitalizing on the growing global payments market through Apple Pay
4. Adoption of Homegrown processor for MAC
1. Increasing competition across business environment
2. Performance dependent on carriers, wholesalers, retailers, and other resellers
3. Impact of COVID 19 on business and sales
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Detailed SWOT Analysis of Apple



This section is available only in the 'Complete Report' on purchase.


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1. Expanding reach to widen consumer base: Apple announced in April 2020 that customers around the word will be able to enjoy its popular services even more as it expanded its services to more countries than ever before. The App Store, Apple Arcade, Apple Music, Apple Podcasts, and iCloud are now available in 20 more countries, and Apple Music is available in 52 additional countries. App store which is the world’s safest and most vibrant app workplace would now be available in 175 countries and regions. Similarly, Apple music is now available in 167 countries and regions and offers more than 60 million songs. Apple continues to expand its services to reach almost every corner of the world to provide the customers with amazing experiences.

2. Apple Arcade – the game subscription service to strengthen its ecosystem: Apple has launched Apple Arcade which is its games subscription service. This offers new way for customers to enjoy both online or offline games. The subscribers will get unlimited access to games which can be selected from the ones developed by the most innovative developers in the world. It has a great constellation of games playable across iPhone, iPad, iPod touch, Mac and Apple TV. Besides, games are constantly being added to the list. Apple Arcade is not just a service revenue generator for Apple but also serves as a critical piece of Apple ecosystem puzzle.

3. Capitalizing on the growing global payments market through Apple Pay: Apple continues to grow with its mobile wallet which now is increasing its hold on payments around the world. With its growing services it now poses a greater challenge to competitors like PayPal. Currently Apple Pay accounts for almost 5% of global card transactions and is expected to handle 1 out of 10 such payments by 2025. Apple Pay Unit generated around $12.7 billion revenue in the last quarter of 2019 which is around 17% increase from the last year. The digital payments market representing a $1 trillion revenue around world offers a huge opportunity to Apple and Apple seems to make the most of this by capitalizing this market with growing services of Apple Pay.

The remaining section of “Opportunity” is available only in the 'Complete Report' on purchase.


This section is available only in the 'Complete Report' on purchase.

Major Competitors :

Major Brands :

  • Macintosh
  • iPod
  • iPhone
  • iPad
  • Apple Watch
  • Apple TV
  • HomePod
  • macOS
  • iOS
  • iPadOS
  • watchOS
  • tvOS
SWOT & PESTLE (combined)
Complete Report
USD 12.53
  • with PayPal
  • with Debit/Credit card
Great quality, Affordable pricing.
Safe and secure payments
On purchase, the report will reach your email inbox within minutes. At rare times, a slight delay not exceeding 4 hours might be caused.

Check Out Analysis of Other Relevant Companies

The Amazon SWOT and PESTLE Analysis report will offer the following:
  • The SWOT and PESTLE reports of Apple Inc presents a comprehensive analysis of the internal and external strategic factors and their impact on the company's brand, operations, business model, market approach, and growth trajectory.
  • The SWOT report substantiates complete and extensive internal and external analysis of the company detailing Apple's strengths, weaknesses, opportunities, and threats.
  • The SWOT report also presents intelligence on the core competitive advantages of Apple that it enjoys over its competitors and adversaries
  • Review of Apple's USP or unique selling proposition, mission statement, and vision statement.
  • Obtain Apple's business case study in detail and a glance at its marketing and business strategy
  • The PESTLE analysis of the technology Industry highlights the current trends and factors that could be opportunities or threats to the entire industry and largely Apple Inc.
  • The PESTLE/ PESTEL/ STEEPL Analysis of Apple includes an in-depth analysis of all external factors specifically, political, economic, social, technological, legal, and environmental
  • Insightful information on Apple's business diversification, deriving its key business segments and highlighting its major adversaries
  • A comprehensive company analysis to obtain perspicacity into company information, company profile, business model, business plans, and marketing strategy. With a peek into the Apple's key performance indicators, core values, success factors, value proposition, and core competencies.
  • Gain knowledge of specific partnerships, mergers, and acquisitions, and compelling initiatives Apple has undertaken to achieve its synergies and business goals.
References used in Apple Analysis Report

1. Apple Annual Report 2019 -

2. Apple Annual Report 2018 -

3. Apple financials 2019 -

4. The World’s Most Valuable Brands 2019: Apple On Top At $206 Billion -

The detailed complete set of references are available on request in the 'Complete report' on purchase.

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SWOT & (2021). Apple SWOT & PESTLE Analysis - SWOT & [online] Available at: [Accessed 03 Mar, 2021].

In-text: (SWOT &, 2021)

Copyrights and Disclaimer

Apple SWOT and PESTLE analysis has been conducted by Sushree Lasyamayeeand reviewed by senior analysts from Barakaat Consulting.

Copyright of Apple SWOT and PESTLE Analysis is the property of Barakaat Consulting. Please refer to the Terms and Conditions and Disclaimer for usage guidelines.

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