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Apple SWOT & PESTLE Analysis

ID : 52722453| Sep 2020| 15 pages

COMPANY PROFILE -Apple

Business Sector :Technology

Operating Geography :USA, North America, Global

About Apple :

Apple Inc. is a famous American multinational technological company. It is well known for its capabilities to design, develop and sell consumer electronics, computer software and online services. It has its headquarters in Cupertino, California. The company was founded on April 1, 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company’s hardware products include iPhone, iPad, Mac personal computer, iPod media player, Apple watch, Apple TV and many more products. Apple’s software includes macOS, iOS, tvOS and watchOS operating systems, iTunes media player, Safari web browser and many more. Its online services include iTunes store, iOS App store, Mac App store, Apple Music and many more. As of early 2020, the company employed around 137,000 full-time employees. Apple has consistently ranked top in generating profits, revenue, market capitalization, and consumer cachet. In 2018, the company became the flagship firm to touch a trillion dollar market capitalization, although for a short period. The iPhone has been the companies golden goose for several years earning it plump profits and keeping its innovation quotient ticking high.
Apple’s USP or unique selling proposition lies in being one of the Big Technological companies of the world counted alongside the likes of Amazon, Google, Microsoft and Facebook. Apple Inc’s mission statement is “to bringing the best user experience to its customers through its innovative hardware, software, and services.” Apple Inc.’s vision statement reads “We believe that we are on the face of the earth to make great products and that’s not changing.”

Apple Revenue :


$260,174 million– September 28, 2019 (YoY growth negative 2%)
$265,595 million – September 29, 2018

Competitive Analysis of Apple

SWOT
PESTLE
The SWOT analysis of Apple is presented below:
Strengths
Weaknesses
1. Consistently most valuable brand
2. Strong quality and performance
3. Well known for its focus on innovation and R&D
4. Attractive financial profile with consistently strong balance sheet.
5. Strong culture fostering diversity and inclusion
6. Good mix of distribution channels
1. Collective bargaining agreement for the services of trade employees
2. Uncertainty related to supply of components
3. Dependence on third-party digital content and software developers
4. Embroiled in multiple class action lawsuits
5. Major dependency on China as a market, and a critical supply base
Opportunities
Threats
1. Expanding to more countries to provide services
2. Apple Arcade – the game subscription service to strengthen its ecosystem
3. Capitalizing on the growing global payments market through Apple Pay
4. Adoption of Homegrown processor for MAC
1. Increasing competition across business environment
2. Performance dependent on carriers, wholesalers, retailers, and other resellers
3. Impact of COVID 19 on business and sales
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Apple

 

Strength

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Weakness

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Opportunity

1. Expanding reach to widen consumer base: Apple announced in April 2020 that customers around the word will be able to enjoy its popular services even more as it expanded its services to more countries than ever before. The App Store, Apple Arcade, Apple Music, Apple Podcasts, and iCloud are now available in 20 more countries, and Apple Music is available in 52 additional countries. App store which is the world’s safest and most vibrant app workplace would now be available in 175 countries and regions. Similarly, Apple music is now available in 167 countries and regions and offers more than 60 million songs. Apple continues to expand its services to reach almost every corner of the world to provide the customers with amazing experiences.

2. Apple Arcade – the game subscription service to strengthen its ecosystem: Apple has launched Apple Arcade which is its games subscription service. This offers new way for customers to enjoy both online or offline games. The subscribers will get unlimited access to games which can be selected from the ones developed by the most innovative developers in the world. It has a great constellation of games playable across iPhone, iPad, iPod touch, Mac and Apple TV. Besides, games are constantly being added to the list. Apple Arcade is not just a service revenue generator for Apple but also serves as a critical piece of Apple ecosystem puzzle.

3. Capitalizing on the growing global payments market through Apple Pay: Apple continues to grow with its mobile wallet which now is increasing its hold on payments around the world. With its growing services it now poses a greater challenge to competitors like PayPal. Currently Apple Pay accounts for almost 5% of global card transactions and is expected to handle 1 out of 10 such payments by 2025. Apple Pay Unit generated around $12.7 billion revenue in the last quarter of 2019 which is around 17% increase from the last year. The digital payments market representing a $1 trillion revenue around world offers a huge opportunity to Apple and Apple seems to make the most of this by capitalizing this market with growing services of Apple Pay.

The remaining section of “Opportunity” is available only in the 'Complete Report' on purchase.

Threat

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Major Competitors :

Major Brands :

  • Macintosh
  • iPod
  • iPhone
  • iPad
  • Apple Watch
  • Apple TV
  • HomePod
  • macOS
  • iOS
  • iPadOS
  • watchOS
  • tvOS
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Check Out Analysis of Other Relevant Companies

TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
References used in Apple Analysis Report

1. Apple Annual Report 2019 - http://www.annualreports.com/HostedData/AnnualReports/PDF/NASDAQ_AAPL_2019.pdf

2. Apple Annual Report 2018 - http://www.annualreports.com/HostedData/AnnualReportArchive/a/NASDAQ_AAPL_2018.pdf

3. Apple financials 2019 - https://s2.q4cdn.com/470004039/files/doc_financials/2019/ar/_10-K-2019-(As-Filed).pdf

4. The World’s Most Valuable Brands 2019: Apple On Top At $206 Billion - https://www.forbes.com/sites/kurtbadenhausen/2019/05/22/the-worlds-most-valuable-brands-2019-apple-on-top-at-206-billion/#27dc990637c2

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Apple SWOT & PESTLE Analysis - SWOT & PESTLE.COM

SWOT & PESTLE.com (2020). Apple SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/apple/ [Accessed 29 Nov, 2020].

In-text: (SWOT & PESTLE.com, 2020)

Copyrights and Disclaimer

Apple SWOT and PESTLE analysis has been conducted by Sushree Lasyamayeeand reviewed by senior analysts from Barakaat Consulting.

Copyright of Apple SWOT and PESTLE Analysis is the property of Barakaat Consulting. Please refer to the Terms and Conditions and Disclaimer for usage guidelines.

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Apple SWOT & PESTLE Analysis
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