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Tesco SWOT & PESTLE Analysis

ID : 52546953| Jun 2022| 21 pages

COMPANY PROFILE -Tesco

Business Sector :Retail

Operating Geography :United Kingdom, Europe, Global

About Tesco :

Tesco was founded by Jack Cohen in 1919 in London. Since then the company has grown to be a multinational retailer after the first store outside UK was opened in Hungary in 1992. Within a decade, stores were opened in Ireland, Malaysia, Thailand, Czech Republic, Poland, Slovakia and India. The company has 440000 employees worldwide and serves 80 million customers per week in the store and online. Tesco also offers retail banking and has a franchise package for independent retailers, branded One Stop. Some One Stops are franchises and some are owned and managed centrally by Tesco. Tesco was given the Terra Carta Seal, which was established by HRH The Prince of Wales to recognise positive action toward a more sustainable future. Tesco has pledged to achieve net zero emissions in its own operations by 2035 and across its entire footprint (scope 3) by 2050. Tesco and the World Wildlife Fund (WWF) will launch a new accelerator programme in May 2022 that will pair pioneering start-ups with Tesco suppliers to accelerate sustainability innovation in the supply chain, reducing food's environmental impact and supporting UK food security.

The USP of Tesco is that it is the world's third-largest retailer in terms of gross revenue and the ninth-largest in terms of revenues. Tesco’s business has been built with a simple mission – to be the champion for customers, helping them to enjoy a better quality of life and an easier way of living.

Tesco Revenue :


£61.3 billion - FY ending 26 February 2022 (y-o-y growth of 6%)
£57.8 billion - FY ending 26 February 2021

Competitive Analysis of Tesco

SWOT
PESTLE
The SWOT analysis for Tesco is presented below:
Strengths
Weaknesses
1. Consistently strong financial performance
2. Key strategic alliances
3. Focus on technology as a differentiator
4. Innovation in product ranges and customer service
1. Cut down on overseas operations
Opportunities
Threats
1. Popularity of multichannel retailing
2. Artificial intelligence in retail
3. Consumer engagement using augmented reality
1. Increasing competition in retail
2. Rapidly changing customer expectations
3. Cyber security threats
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Tesco

Strength

This section is available only in the 'Complete Report' on purchase.

Weakness

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Opportunity

1. Popularity of multichannel retailing: As the future of retailing is expected to be dominated by multichannel retailing, retailers should devise appropriate strategies by taking in to account the advantages, motivations and challenges of a multichannel retailing strategy. Despite the widespread closure of brick and mortar stores after the rise in popularity of online retail, offline retailing still plays a key role in the broader sales strategy of retail firms. There is a growing trend of retailers having multiple customer touch points due to the changing decision making methods of customers. A report by BigCommerce says that 25% of baby boomers shop on Facebook whereas only 11.8% of Gen Z uses Facebook for shopping. Millennials prefer to use Instagram and Snapchat to discover things they want to buy. This means retailers have to integrate all channels like social media, websites and offline stores into a single multichannel retailing strategy to attract customers and engage them throughout the buying process. Tesco has a good mix of offline stores and online retail options. The firm’s social media engagement is also a good case study on customer engagement using social media. Tesco was able to finally fulfill its 1993 slogan of “every little helps” in the age of social media, thereby reducing customer dissatisfaction and sarcastic usage of the slogan. The firm was able to help customers decide what gifts to buy on occasions like Valentine’s Day, Father’s day and Christmas. These occasions also had people looking for cooking recipes, which were provided by Tesco through social media. These moments of helpfulness improved the brand image of the company. The firm also used ClubCard data for audience segmentation into people who had been exposed to their Facebook content and those who had not. Through this technique they found that their Valentine’s Day sales rose by 101%.

2. Artificial intelligence in retail: A study by IBM covered 1900 retail and consumer product companies in 23 countries to find out ways in which AI can help the retail sector. The study showed 6 ways in which retailers were planning to use AI: supply chain planning, demand forecasting, customer intelligence, marketing, advertising & campaign management, store operations, and pricing & promotion. Tesco has trialed an AI system that eliminates the need for human cashiers in the stores. The system calculates when an item is picked up from the shelf and taken out of the store, and then automatically debits the money from the account. This would be a great way of eliminating check out queues and making the shopping experience quicker and hassle free for customers.

The remaining section under “Opportunity” is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Brands :

  • Tesco UK
  • Star Bazaar (India)
  • Tesco Malaysia
  • Tesco Lotus
  • Tesco Czech Republic
  • Tesco Hungary
  • Tesco Ireland
  • Tesco Poland
  • Tesco Slovakia
  • Tesco Bank
  • Dunnhumby
  • Booker Group
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References used in Tesco SWOT & PESTLE Analysis Report

1. Annual Report - https://www.tescoplc.com/media/759057/tesco-annual-report-2022.pdf
2. Press Releases - https://www.tescoplc.com/media/press-releases/
3. Tesco and Carrefour say 'strategic alliance' will cut prices - https://www.bbc.com/news/business-44679884
4. Tesco: A digital transformation - https://rctom.hbs.org/submission/tesco-a-digital-transformation/
5. Tesco faces legal threat over marketing its food with 'fake farm' names - https://www.theguardian.com/environment/2017/dec/13/tesco-faces-legal-threat-over-marketing-its-food-with-fake-farm-names
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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In-text: (SWOT & PESTLE.com, 2022)

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Tesco SWOT and PESTLE analysis has been conducted by Nipunn V and reviewed by senior analysts from Barakaat Consulting.

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