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News Corporation SWOT & PESTLE Analysis

ID : 52537553| Apr 2019| 15 pages

COMPANY PROFILE -News Corporation

Business Sector :Media and Entertainment

Operating Geography :United States, North America, Global

About News Corporation :

News Corporation is an American entertainment company, founded in 1980 by Rupert Murdoch. It is a global diversified media and information services firm who is focused on not only creating authoritative and engaging content to consumers, but distributing the same to the businesses throughout the world and in the process generating revenue. Further, the company offers news and information services and is involved in various work domains such as cable network programming, pay-tv distribution, digital education and digital real estate. It caters to the requirement of many major brands such as FOX SPORTS Australia, The Sun, Dow Jones, The Times etc. It delivers its services across various distribution platforms such as traditional print, websites, television and applications for mobile devices. News Corp has approximately 28,000 employees as of June 2018.

News Corporation Revenue :


US$9,024 million – FY ended June 30, 2018 (10.87% increase year-on-year)
US$8,139 million – FY ended June 30, 2017

Competitive Analysis of News Corporation

SWOT
PESTLE
The SWOT analysis of News Corporation is presented below:
Strengths
Weaknesses
1. Strong global brand recognition
2. Diversified business segments across markets
3. Continuous focus on innovation
4. Among world’s largest media giants
5. Consistent financial performance
1. Under performance of Australian business
Opportunities
Threats
1. Ever increasing market growth of media industry
2. Multiyear sports rights agreements
3. Accelerated technological innovations
4. Customer migration towards new media segments
1. Competition in the media and entertainment segment
2. Different regulatory laws globally
3. Loss of potential revenues from piracy
4. Downfall of Publishing Industry
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Detailed SWOT Analysis of News Corporation

 

Strength

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Weakness

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Opportunity

1. Ever increasing market growth of digital media industry: According to leading industry research publications, global entertainment and media industry is growing at a CAGR of 4.4 percent as of 2018 with more than 50 percent of it is accounted by digital revenues. Further, the number of media and telecom deals rose 29 percent in 2017, to 876, which is a tremendous improvement. Also, with 5G networks coming up (which will make content delivery faster than ever), the numbers are expected to improve only. All these above-mentioned statements direct to only one conclusion that for News Corp, there can be no time better to invest as much possible in its digital media sector and build a loyal customer base. A loyal customer base is very important as competition will also rise along with the opportunity and customer churn will increase. Also, due to market growth potential of the industry, more and more personalization and customization is bound to happen with increasing power of technology and analytics. So, this creates huge opportunities for the firm to act fast and capitalize early.

2. Multiyear sports rights agreement: According to an industry study on sports, leagues and federations, 2017, the global sports industry is worth $620 billion out of which live sports events are an integral part. This will provide opportunities to media giants like News Corp to step in and invest to get revenues from viewer subscription and advertising both. One such step has already been taken from News Corp by forming a strategic alliance with digital football business “Dugout” to drive its Asia growth. This was a very important step which helped the company to untap the fastest growing economy of the world i.e. Asia. Many such initiatives are required, to solidify the trust of the viewers on the content delivery of the company and multiyear sports agreements is one of the most important one. Multiyear agreements will bind the sports agencies to one company, which will give plenty of time to the company to form and implement innovative strategies and understand inside-out what the viewer want them to deliver.

3. Accelerated technological innovations: Technological innovations and disruptions are currently changing the landscape of the media industry. Some of these are mass digitization, always advancing video technology and the increasing complexity of mobile phones along with their features. As the cost of technology continuous to drop, it is starting to attract masses. According to the survey published by “We are Social”, there are 4388 million active internet users as of January 2019, out of which 3484 million are active social media users. This statistic brings us to a conclusion that as technology is expanding its roots, the opportunity to do business is also increasing like never. Further, innovations like real time language translations, chatbots, AI in mobile apps have not only opened doors for media industry to sell their service in new ways, but also give these companies a chance to improve on customer service further improving customer retention.

4. Customer migration towards new media segments: The more the technology advances and the cheaper it gets, the number of people using it increases to a great extent. For example: Traditionally news only meant “newspaper” as there was no internet penetration, no televisions etc. Slowly Tv’s came up and people started watching news on the cable. Now, after so much internet penetration and digital media advent, forget newspapers, revenue generated through television cables have started reducing. This shows that customers tend to migrate from one medium of content delivery to another in search of convenience, compatibility and better service levels. But this transition doesn’t come at random, it depends on various factors like to which segment the change has occurred, whether will it be possible to migrate or not depending on the pocket size, feasibility of the decision etc. Further, it is a great opportunity for News Corp., as the firm has strong brand recognition in the premium segment and in the lower segments customers very well know about the excellent services provided by the firm.

Threat

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Major Brands :

  • The Wall Street Journal
  • Dow Jones (including MarketWatch and Barron’s)
  • The Australian
  • Herald Sun
  • The Sun
  • The Times
  • HarperCollins Publishers
  • Foxtel
  • FOX SPORTS Australia
  • realestate.com.au
  • realtor.com
  • talkSPOT
  • News America Marketing
  • Unruly
  • Storyful

Key Business Segments / Diversification :

News Corporation
News and Information Services Book Publishing Digital Real Estate Services
Subscription Video Services
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Check Out Analysis of Other Relevant Companies

TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
References used in News Corporation Analysis Report

1. News Corp completes acquisition of GMX Services in India-https://economictimes.indiatimes.com/industry/media/entertainment/media/news-corp-completes-acquisition-of-gmx-services-in-india/articleshow/59352120.cms

2. News Corp Unveils new suite of commercial initiatives at this year’s Come Together-https://www.newscorpaustralia.com/news-corp-unveils-new-suite-of-commercial-initiatives-at-this-years-come-together-news-futures-2018/

3. News Corp Unveils First Ever National Brand Campaign Across 30 Titles- https://www.bandt.com.au/marketing/news-corp-unveils-first-ever-national-brand-campaign-across-30-titles

4. News Corp Reports Fourth Quarter and Full Year Results for Fiscal 2018-https://newscorp.com/2018/08/09/news-corp-reports-fourth-quarter-and-full-year-results-for-fiscal-2018/

5. Digital Football Business Dugout Agrees to Acquire ballball and Form Strategic Alliance with News Corp to Drive Asia Growth-https://newscorp.com/2018/03/13/digital-football-business-dugout-agrees-to-acquire-ballball-and-form-strategic-alliance-with-news-corp-to-drive-asia-growth/

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News Corporation SWOT & PESTLE Analysis - SWOT & PESTLE.COM

SWOT & PESTLE.com (2019). News Corporation SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/news-corporation/ [Accessed 18 Nov, 2019].

In-text: (SWOT & PESTLE.com, 2019)

Copyrights and Disclaimer

News Corporation SWOT and PESTLE analysis has been conducted by Sarabdeep Singh and reviewed by senior analysts from Barakaat Consulting.

Copyright of News Corporation SWOT and PESTLE Analysis is the property of Barakaat Consulting. Please refer to the Terms and Conditions and Disclaimer for usage guidelines.

News Corporation SWOT & PESTLE Analysis
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