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Danone SWOT and PESTLE Analysis

ID : 52408253| May 2023| 23 pages

COMPANY PROFILE -Danone

Business Sector :FMCG, Food Processing

Operating Geography :France, Europe, Global

About Danone :

Danone is a French food and beverage company founded in 1919 by Isaac Carasso. Headquartered in Paris, it is a global frontrunner in Essential Dairy and Plant-Based Products, Waters, Early Life Nutrition and Advanced Medical Nutrition. The group has its operations in more than 120 markets and has more than 98,000 employees as of early 2023. The company is listed on Euronext Paris where it is a component of the CAC 40 stock market index. It ranks #82 in Forbes’ World’s most valuable company brands and #135 in the Top Multinational Performers. Danone Indonesia was crowned overall champion at the IDEAS 2022 event, which was organised by Humas Indonesia, a subsidiary of the PR Indonesia Group.

The USP of Danone lies in it being the number one brand in fresh dairy products, and in plant-based foods and beverages. Danone’s vision statement is ‘Danone, One Planet. One Health’. Danone’s mission is to ‘Bringing health through food to as many people as possible’.

Danone Revenue :


€24.3 billion - FY ended 31st December 2021 (y-o-y growth 3.4%)
€23.6 billion - FY ended 31st December 2020

Competitive Analysis of Danone

SWOT
PESTLE

The SWOT / TOWS analysis is a strategic planning tool that helps assess the internal and external factors which influence the company’s micro and macro environment. SWOT analysis is a useful technique to analyze the present strength, weakness, opportunity, and threats alongside their impact on the current business model of the Danone group.

Danone is the global leader in domains like the dairy products and bottled waters. It ranks number #2 in the baby food segment. Danone’s target group of audiences is the urban families belonging to middle and/ or upper-middle class. The company strives to be globally recognized as a brand that provides healthy products of supreme quality. Danone operates in 4 prominent domains with market share distribution in 2015as follows - 50% in dairy products, 21% in waters, 22% in early life nutrition and 7% in medical nutrition. The board portfolio of products is a major strength of the Danone group. Apart from this, the company is known for strengths like supreme quality, healthy food products, a strong employee base of 100,000+, global leader in dairy products, pioneer in introducing healthy yogurt, strong financial muscle and these also lend a competitive advantage to Danone

Danone has the highest market share in the dairy segment but increasing raw material cost is leading to a rise in the cost of end products, affecting the overall revenue and dropping of sales. The company’s high dependency on the Asian market (Especially China and India) is another weakness, as the demand for costly Danone products is declining in these markets. There is a huge opportunity for the expansion of the Danone company in markets with emerging economies, in western countries. People are preferring Greek yogurt over the regular one and are shifting towards healthier options, hence sales are expected to grow in future. Acquisition and mergers, extension of new products and expansion in market share in developing countries can act as some great opportunities for Danone’s growth. Increase in raw material cost, competition from global players of food and beverage industry, and cheap alternatives from local suppliers are some of the major threats to the Danone group

The SWOT analysis of Danone is presented below in a nutshell followed by the detailed analysis.

Strengths
Weaknesses
1. Strong presence in specialized nutrition segment
2. Diversified and recession resilient product portfolio
3. Solid International footing
4. Efficient and robust distribution network
5. Brand recognition with popular brands
1. Lacklustre performance in dairy segment
2. Overdependence on limited suppliers
3. Taken to the court over plastic use
Opportunities
Threats
1. Expansion opportunities in emerging economies
2. Acquisition and partnerships for viable and profitable expansions
3. New product development for product differentiation
4. Significant investments to reformulate plant-based beverages
1. Highly competitive food and beverage industry
2. Liquidity risks may increase financing costs
3. Dip in volume due to supply chain issues

SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Danone

Strength

1. Strong presence in specialized nutrition segment: Early Life Nutrition (ELN) and Advanced Medical Nutrition (AMN) are both parts of Specialized Nutrition. These two businesses are part of a portfolio of scientifically based nutritional solutions intended to improve health via food for those who need it most, and at the most crucial stages of their life, such as preterm newborns and the elderly. In order to improve its leading position and promote research synergies with food allergy as a key area of collaboration, Danone's Early Life Nutrition and Advanced Medical Nutrition teams collaborates closely. This segment recorded the sales growth of 1% in 2021. It constitutes 30% of the group’s sales. It performed especially well in Asia. It offers products for the sensitive individuals from preterm birth to the old & for people with specific allergies. 2. Diversified and recession resilient product portfolio: Danone has established itself as a global leader in four areas: Essential Dairy and Plant-Based Products, Early Life Nutrition, Medical Nutrition, and Waters. These attractive categories are aligned with the changing consumer trends which puts the group on a sustainable and broad-based growth path. It also gives the group expansionary advantage and scalability. Danone can fulfil the rising demand for natural, nutritious, and ecologically friendly goods, as well as the demands of flexitarians, or customers wishing to diversify their protein sources, for whom plant-based products provide an alternative fitting their needs, thanks to this larger and more diverse portfolio. With items like coffee and creamers for consumers who are on a budget and a range of dairy and plant-based products that reflect larger food trends, Danone's portfolio is "extremely recession resilient." Consumers are demonstrating a propensity for limiting "big, discretionary expenditures and prioritising food and beverage" as their spending power is being squeezed by rising prices for everyday goods and services. As customers want to replicate a coffee shop experience at home in order to save money, Danone's Stok coffee and International Delight creamers are prospering. Activia, a probiotic-focused product, and low-sugar Two Good yoghurts are gaining popularity because to better-for-you food fads that are still going strong, as are Silk and So Delicious plant-based milk, yoghurt, and frozen desserts. The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

Major Brands :

  • Activia
  • Actimel
  • Alpro
  • Aptamil
  • Danette
  • Danio
  • Danonino
  • Evian
  • Nutricia
  • Nutrilon
  • Volvic
  • AQUA
  • Blédina
  • Bonafont
  • Cow & Gate
  • Horizon
  • Mizone
  • Oikos
  • Prostokvashino
  • Silk
  • Vega

Key Business Segments / Diversification :

Danone
Essential Dairy and Plant-Based Early Life Nutrition Waters Advanced Medical Nutrition

Recent Acquisition / Mergers / Alliance / Joint Ventures / Divestitures :

Open Table Preview
Name
Business Segment
Year
Type
Objective/Synergy Achieved
Dumex Baby Food Co LtdInfant Milk Formula manuafcturer2022AcquisitionTo expand its ability in China to locally manufacture Infant Milk Formula products
Earth IslandPlant-based food2021AcquisitionTo enable Danone to bolster its plant-based business
Source: Company website and other reliable sources. The detailed table is available in the Complete Report.
SWOT & PESTLE (combined)
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WHY BUY THIS REPORT?
TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
The Danone SWOT and PESTLE Analysis report will offer the following:
  • The SWOT and PESTLE analysis report of Danone presents an understanding of the complex internal and external factors affecting the brand and its operations
  • Core competitive advantages relished by Danone over its rivals and competitors from the Food and beverage industry
  • A brief overview of Danone’s business profile, number of employees, owners & stakeholders and revenue jumps
  • Overall company analysis to gain acquaintance about company information, company profile, business model, business plans and marketing strategy
  • Study of Danone’s USP or unique selling proposition, mission statement and vision statement that has made it a global leader in the food and beverage industry
  • The SWOT Analysis framework facilitates the company to identify the internal strategic factors such as -strengths and weaknesses, & external strategic factors such as - opportunities and threats
  • Intelligence on Danone's share price, mergers and acquisitions, strategic partnerships and alliances which will state details about the synergy achieved and how these acquisitions contributed to the growth of the Company.
  • Utilizing PESTLE/ PESTEL/ STEEPL Analysis for in-depth analysis of all external factors namely, political, economic, social, technological, legal and environmental and highlighting their influence on the performance of Danone group
  • Understanding of how Danone has leveraged the strength of technology and supply chain management to keep competition at bay.
  • A peek into the Danone’s key performance indicators, success factors, value proposition and core competencies
  • Danone’s case study which gives intelligence into Danone's business model and how it manages to outstand competition.
  • Insights about micro and macro factors through internal and external analysis

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References used in Danone SWOT & PESTLE Analysis Report

1. Annual Report - https://www.danone.com/content/dam/danone-corp/danone-com/investors/en-all-publications/2021/integratedreports/danoneintegratedannualreport2021.pdf
2. The secret behind Danone’s ‘very recession resilient’ portfolio - https://www.fooddive.com/news/danone-recession-resilient/628799/
3. Website - https://www.danone.com/about-danone/at-a-glance/our-businesses.html
4. Danone exploring options, including a sale, for US organic dairy business - https://www.fooddive.com/news/danone-exploring-options-horizon-organic-wallaby-us-organic-dairy-business/641382/
5. Danone taken over Paris court over plastic use - https://packagingsouthasia.com/application/danone-taken-to-paris-court/
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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Danone SWOT and PESTLE Analysis - SWOT & PESTLE.COM

SWOT & PESTLE.com (2024). Danone SWOT and PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/danone/ [Accessed 19 Mar, 2024].

In-text: (SWOT & PESTLE.com, 2024)

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Danone SWOT and PESTLE analysis has been conducted by Kanupriya Sheopuri and reviewed by senior analysts from Barakaat Consulting.

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