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Campbell Soup Company SWOT and PESTLE Analysis

ID : 52425953| Aug 2018| 15 pages


Business Sector :FMCG, Food Processing

Operating Geography :New Jersey, United States, Global

About Campbell Soup :

Campbell Soup Company is a global food company headquartered in Camden, New Jersey. The company has three product lines; simple meals segment for canned soups and simple meals, the baked line for snacks and packaged fresh foods, and health beverage division for juices. The company is headquartered in Camden, New Jersey and is present in more then 120 countries globally. Since its inception in 1869, consumers have trusted Campbell’s for providing authentic and readily available foods and beverages. The company has around 18,000 employees as of 2018. Campbell Soup’s mission as per their website “is to nourish people’s lives by offering a wide variety of convenient, delicious, and affordable food choices that can help everyone enjoy a balanced, healthful diet.”

Campbell Soup Revenue :

US$ 7.89 billion (FY ended July 30, 2017) (year-on-year growth negative -1%)
US$ 7.96 billion (FY ended July 30, 2016)

Ownership / Major shareholders :

Mary Alice Dorrance Malone 17.7%, Bennett Dorrance 15.4%, van Beuren 8.6%, The Vanguard Group 6.6%, BlackRock Institutional Trust 3.7%.

Competitive Analysis of Campbell Soup

The SWOT analysis of Campbell Soup is presented below in a nutshell.
1. Leading health and well-being food company with several entrenched, well-known brands
2. Pioneer in market research and analysis
3. Focus on simple and healthy meals
4. Efficiently leveraging economies of scale
5. Well developed and caring organization culture
1. Promotion issues with retailers
2. Excessive focus on beverages
3. Declining revenues over the years
1. Accelerating digital marketing and e-commerce effort
2. Diversifying Campbell’s portfolio in fresh food markets
3. M&A-driven transformation to help Campbell stabilize its revenues
4. Opportunities in fast growing snacking category
1. Consistently soaring raw material costs
2. Intense competitive rivalry
3. Major retailers increasing private label offerings and lowering prices
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Detailed SWOT Analysis of Campbell Soup


1. Leading health and well-being food company with several entrenched, well-known brands: Real food has become a non- negotiable demand by consumers and Campbell’s is doing its best to fulfil the comsumers’ needs. It provides nearly 15 billion servings of vegetables and more than 2.4 million tons of whole grains to the consumers annually and the organic portfolio of Campbell’s come under top 10 brands of the world. Since the consumers are now more aware of the ingredients, essentially bringing in more organic texture will help Campbell’s in near future.

2. Pioneer in market research and analysis: Campbell’s has invested a lot in understanding its customers by studying granular details. Such clarity about customer’s preferences has helped them immensely to make alterations accordingly. Through eclectic researches, they understood that the customers give utmost priority to transparency in the process. Recently Campbell’s soup detailed its plans to strengthen the business through imperatives like increasing the transparency and sustainability, building digital capabilities, expanding the market in developing countries and consistently diversifying the company’s pprtfolio. Research is one of the most important factors in today's time and Campbell’s leverages it efficiently.

3. Focus on simple and healthy meals: Campbell’s well understands the customer's mindset and that healthy beverage, baked snacks and simple meals are the needs of the present market. That is the reason that Denise Morrison, the president and CEO of Campbell’s recently outlined Campbell’s key success factors as driving sales growth in healthy beverages and baked snacks through increased innovation and superior wellness with an added component of simplicity. This has been objective of Campbell’s for quite some time now and it has consistently helped the company to drive sales and increase business.

4. Efficiently leveraging economies of scale: Economies of scale is the cost advantage that Cambell Soup Company enjoys because of its huge size. The greater the volume, greater are the advantages for a particular company, 95.8% of households have a Campbell product and about 80 number of Campbell’s products are bought in North America every second. This is a very unique factor about Campbell’s that is not easy to achieve, neither by the competitors nor by new entrants.

5. Well developed and caring organization culture: In 2018 list compilation by Reputation Institute’s list of America’s Most Reputable Companies, Campbell’s is honored to be no. 1. Campbell’s scored #1 for governance and leadership #2 for citizen and products. Campbell’s has always been very concerned about their employees' wellness. Recently only it celebrated take your kids to work day with the opening of a new family center at its world headquarters. This is just one of the examples to exemplify the organization culture. There are numerous other steps that have been taken to better take care of employees.


This section is available only in the 'Complete Report' on purchase.


This section is available only in the 'Complete Report' on purchase.


1. Consistently soaring raw material costs: Most of the products at Campbell’s makes use of agriculture products. The weather changes, as well as global warming, has adversely affected the production of main ingredients for the company such as carrots, tomatoes. Moreover, the price of steel, aluminum is also on a rising which has almost double the rates for refrigerated containers. Due to such price fluctuations, Campbell’s is facing rally difficulties in maintaining the profits.

2. Intense competitive rivalry: There are a lot of brands that are fighting for same market space in the market. Nestle, general mills, kraft foods, Heinz company being some of them. All of these are well-known companies and have a well-diversified product portfolio. In such a case, it becomes essential for Campbell’s to play on its points of differentiation, like a faster response to consumer preference and distribution network and gain a loyal customer base as well as increase the market presence.

3. Major retailers increasing private label offerings and lowering prices: Private-label products have come a long way the past few years. 61% of the consumers are buying more private labels when compared to established brands than they were 2 years ago. Since, the beginning of 2017, private label sales have increased by 4 percent which is eight times of national brand sales. Also, these private labels have contributed more than $50 billion in margin to retailers which has resulted an increasing preference for private labels by retailers.

Major Competitors :

Bunge, ConAgra, Unilever, Kellogs, General Mills, Ingredion, J.M. Smucker.

Major Brands :

Campbell's, Erasco, Bolthouse Farms, Pepperidge Farm, Arnott's Biscuits, Pace, StockPot, V8, Liebig, Royco.

Key Business Segments / Diversification :

Campbell Soup
Simple meals Baked snacks Health beverage.

Recent Acquisition / Mergers / Alliance / Joint Ventures / Divestitures :

Business Segment
Objective/Synergy Achieved
Pacific FoodsOrganic broth and soup2018Acquisition The acquisition will be a excellent strategic fit with Campbell’s health and well-being portfolio
Snyder’s-LanceSalty snacks2017AcquisitionThe acquisition will create synerges between Campbell’s baked snacks portfolio and Snyder’s-Lance’s complementary portfolio
Source: Company website and other reliable sources. The detailed table is available in the Complete Report.
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Check out analysis of other relevant companies

References used in Campbell Soup Analysis Report

1.Campbell -
2. Political Accountability Guidelines-
3. What Campbell’s Soup tells us about the Economy-
4. Corporate Responsibilities-

Copyrights and Disclaimer
Campbell SWOT and PESTLE analysis has been conducted by Sonal Yadav and reviewed by senior analysts from Barakaat Consulting.

Copyright of Campbell SWOT and PESTLE Analysis is the property of Barakaat Consulting. Please refer to the Terms and Conditions and Disclaimer for usage guidelines.

Campbell Soup Company SWOT and PESTLE Analysis
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