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Dillard’s Inc. SWOT & PESTLE Analysis

ID : 521297753| Jul 2022| 21 pages

COMPANY PROFILE -Dillard's Inc.

Business Sector :Fashion Retail

Operating Geography :United States, North America, Global

About Dillard's Inc. :

Headquartered in Little Rock, Arkansas, Dillard's, Inc. is an upscale American department store business with over 251 locations across 29 states as of May 2022. It also operates an Internet store at dillards.com. In 1938, William Thomas Dillard established the company. The business offers fashion garments, cosmetics, home furnishings, and other consumer goods in retail stores. Construction and Retail Operations are the segments through which it works. The retail operations section includes the sale of cosmetics, women's clothing, lingerie, men's clothing and accessories, junior and children's clothing, shoes, and items for the home and furnishings. The Construction division uses CDI Contractors, LLC to build and renovate retail spaces. Discount sales are uncommon at Dillard's locations, which instead rely on an everyday pricing strategy based on local competitiveness, supported by an advanced computerised inventory and sales system. As of early 2022, it has over 30,500 employees.

Dillard's USP lies in its being a leading department store chain in the United States and carries a wide variety of multi-brand accessories. The mission statement of Dillard’s reads, "The Company focuses on delivering style, service and value to its shoppers by offering compelling apparel, cosmetics and home selections complemented by exceptional customer care".

Dillard's Inc. Revenue :


US$ 6,493 million- FY ending 30th January 2022 (y-o-y increase 51%)
US$ 4,300.9 million- FY ending 30th January 2021

Competitive Analysis of Dillard's Inc.

SWOT
PESTLE
The SWOT analysis for Dillard’s Inc is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. Strong Supply Chain network to provide efficient storage and distribution capabilities
2. Diverse sales channels allow Dillard to broaden its customer base while increasing overall profitability
3. Dillard’s international shipping network allows it to capture customer base across the globe
4. Diversified product portfolio mitigates the risks and offers broader set of choices to customers
1. Lawsuits filed against Dillard’s Inc may impact its profitability and damage its reputation
2. Limited geographical presence can hamper Dillard’s business growth and is prone to market risks
3. Liabilities due to leasing and ownership of significant real estate
OpportunitiesThreats
1. Strategic expansion is possible as US apparel retail market is expected to grow at a substantial rate
2. Footwear market is expected to grow which will benefit Dillard’s business
3. Positive outlook on US online retail market can benefit Dillard’s business.

1. Rising Labor costs in the US can reduce profitability
2. Intense competition from various apparel retailers at regional, national, and international levels
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Dillard's Inc.

Strength

1. Strong Supply Chain network to provide efficient storage and distribution capabilities: To properly meet the needs of its stores, Dillard’s has a robust distribution and warehouse channel. This business approach decreases the company's reliance on third-party logistics providers. It also reduces the company's running expenditures, such as selling, general, and administrative expenses. As a result of the lower operational costs, the company has a higher profit margin. Dillard's has six distribution centers in the United States. Dillard's distribution centers in Mabelvale, Arkansas (400,000 sq. ft.), Valdosta, Georgia (370,000 sq. ft.), Olathe, Kansas (500,000 sq. ft.), Gilbert, Arizona (295,000 sq. ft.), Salisbury, North Carolina (355,000 sq. ft.), and Ft. Worth, Texas (355,000 sq. ft.) encompass a total of 400,000 sq. ft (700,000 sq ft). It also has an internet fulfilment center in Maumelle, Arkansas, that covers 850,000 square feet. Dillard's also owns CDI Storage Facilities, a 66,000-square-foot facility in Maumelle, Arkansas.

2. Diverse sales channels allow Dillard to broaden its customer base while increasing overall profitability: The company's direct-to-consumer business grows as merchandise is sold through several channels. The organization uses a variety of retail and marketing platforms to improve brand awareness, store traffic, and revenue. Dillard's sells its merchandise through a mix of traditional retail shops and internet business models. The corporation had 280 department stores in 29 states as of February 2022, with 245 owned stores, 22 leased stores, nine owned buildings on leased property, and four partially owned and partially leased stores. It also runs a network of 30 clearance centers and an online store in the United States. Dillards.com is where the corporation sells merchandise and other things online.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

Major Brands :

  • Antonio Melani
  • Gianni Bini
  • GB
  • Daniel Cremieux
  • Roundtree & Yorke
SWOT & PESTLE (combined)
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TABLE OF CONTENTS
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References used in Dillard's Inc. SWOT & PESTLE Analysis Report

1. Annual Report - https://www.annualreports.com/HostedData/AnnualReports/PDF/NYSE_DDS_2021.pdf
2. Dillard’s Settling Racial Bias Lawsuit for $900K, Changes to Hiring Practices - https://topclassactions.com/civil-rights/dillards-settling-racial-bias-case-for-900k-changes-to-hiring-practicies/
3. US FASHION INDUSTRY GROWTH RATE (2019–2023) - https://www.oberlo.in/statistics/fashion-industry-growth-rate
4. U.S. Implementation of the OECD E-Commerce Guidelines" - https://www.ftc.gov/news-events/news/speeches/us-implementation-oecd-e-commerce-guidelines
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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Dillard's, Inc. SWOT and PESTLE analysis has been conducted by Ipsha Bhattacharya and reviewed by senior analysts from Barakaat Consulting.

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