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Maxis Communication SWOT & PESTLE Analysis

ID : 521299853| Jul 2022| 24 pages

COMPANY PROFILE -Maxis Communication

Business Sector :Telecommunication Services Provider

Operating Geography :Malaysia, Asia, Global

About Maxis Communication :

Maxis Communication or Maxis Berhad is one of the oldest and largest communications service providers in Malaysia. Headquartered in Kuala Lumpur, Malaysia, it provides various communication applications, products and value-added services for its consumers, large enterprises as well as small business owners. Founded in 1993 by Ananda Krishnan, this company operates 2G EDGE, 4G LTE AND 4G LTE-A networks. Maxis 4G LTE network covers 92% of the population in the country. Being the first to launch LTE services in Malaysia, it also launched other services namely Maxis Fast Tap, Maxis eBooks, Maxis eKelas, Maxis eKelas Usahawan, Maxis Fiber Broadband and Hotlink. Hotlink is the first telecommunication which claims to offer free internet services on cellular networks. Maxis brand purpose is “Always Be Ahead” which signifies the merging of Maxis and Malaysia’s past, present and future journeys together in this rapid developing digital age. In Maxis Communication new logo, the squiggle has been removed from the letter “I” and placed beside the wordmark “MAXIS”. In 2022 Maxis has launched revolutionary Managed Voice to future proof communications systems for business purposes. As of early 2022 Maxis Communication has approximately 3,748 employees. The several awards and accolades received by Maxis Communication are as follows: Champion in Telecommunication Category and 7th place overall, Graduates’ Choice Award, first runner up Telecommunication Category, Leading Graduate Employers Award, Finalist in Malaysia Building Trust Award, Best 4G coverage, Fastest Mobile Network (Malaysia) in Speed test Award and Media, Technology and Telecommunications In- house team of the year award.

The Unique Selling Proposition or USP of Maxis Communication lies in being the best technology provider to help people, businesses and nation in an evolving world. It is Malaysia’s leading telecommunication company which embraces innovative and digital ideas helping to create amazing services for its customers. Maxis Communication mission statement is “to bring together the best of technology to help people, businesses and the nation always be ahead in a changing world.”

Maxis Communication Revenue :


RM 9,203 million - FY ending 31st December 2021 (y-o-y growth 2%)
RM 8,966 million - FY ending 31st December 2020

Competitive Analysis of Maxis Communication

SWOT
PESTLE
The SWOT analysis for Maxis Communications is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. Among the top three telecom operators in Malaysia in terms of market share.
2. Strong partnerships with many brands to improve services.
3. Diverse product offerings for both individuals and enterprises.
4. Leader in terms of 4g data speed.
1. Limited presence across globe may lead to stagnation in subscriber base.
OpportunitiesThreats
1. Benefit from the digital transformation in SMEs.
2. Drive product innovation to improve the product offerings.
3. Implement digital transformation in network system.
4. Improve customer experience through online stores and other initiatives.
1. Increased competition in the telecom industry can affect market share.
2. Change in government regulations can affect operations.
3. Supply chain disruptions can affect the services of the company.
4. Disruptions in services due to Covid-19
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Maxis Communication

Strength

1. Among the top three telecom operators in Malaysia in terms of market share: The Maxis brand has always been built on the consumer market since its inception more than 25 years ago. Additionally, they will continue to prioritise providing successful consumer mobile solutions even as they transition to becoming a provider of converged solutions and a digital first company. Maxis is one of Malaysia’s oldest and largest telecommunications companies. Maxis reclaimed the market leadership in total subscribers with a 25 percent share this year, followed by Digi with a 24 percent share and Celcom with a 20 percent share. Maxis has a market capitalisation of 39.51 billion in 2020, the largest amongst the sector.

2. Strong partnerships with many brands to improve services: Maxis has partnered with many big companies from the past decade to strengthen its strategic growth. Astro and Maxis agreed in 2012 to form a strategic partnership to provide integrated communications and entertainment packages to Malaysian consumers. Astro and Maxis collaborated to develop and co-market consumer packages that combined Astro B.yond IPTV and Astro On-The-Go services with Maxis' Fibre Internet, Mobile Internet, Wireless Internet, and ADSL services. In 2014, GETIT Transnational (P) Ltd. formed a partnership with Maxis Berhad. GETIT has developed a model in which it collaborates with international telcos to enable a variety of services on their networks, including Local Search, Classifieds, Deals/Discounts, and, eventually, e-Commerce. Recently, Maxis formed an alliance with Microsoft because Microsoft is a global leader in a variety of technologies such as cloud computing, Internet of Things (IoT), and digital workplace. Through the partnership, the business is able to expand on Microsoft's solutions and increase their impact for both its own business needs and those of its customers. Maxis is the first company in Malaysia to offer a phone system integration with Microsoft Teams, enabling users to place and receive calls using their fixed-line number from any device directly within Microsoft Teams. And in April 2020, Maxis completed the acquisition of Infrastructure Consulting & Managed Services (ICMS), a market-leading provider of cloud solutions, positioning it to compete with top-tier system integrators and consulting companies as a best-in-class connectivity provider. And the most recent one is that Malaysia Airports and Maxis have partnered strategically in September 2021 to co-create a roadmap for digital transformation of Smart Airport operations.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

  • Telekom Malaysia
  • Digi.com Bhd
  • U.com
  • Celcom
  • Time dot com

Major Brands :

  • Maxis Sdn Bhd
  • PT Maxis Communications
  • Rawa Uttara Sdn. Bhd.
  • Althem B.V.
  • Aircel
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TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?

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References used in Maxis Communication SWOT & PESTLE Analysis Report

1. Annual Report - https://maxis.listedcompany.com/misc/ar2021.pdf
2. Malaysian Telecom Update Q1 2021 - https://itcblogs.currentanalysis.com/2021/04/29/malaysian-telecom-update-q1-2021/
3. Maxis continues to invest in the nation and deliver strong results behind All-Ways Connected Network - https://www.maxis.com.my/en/about-maxis/newsroom/2022/february/maxis-continues-to-invest-in-the-nation-and-deliver-strong-results-behind-all-ways-connected-network/
4. Media Statement: The People-Centric Economic Stimulus Package (PRIHATIN): No One Will Be Left Behind - https://www.mcmc.gov.my/en/media/press-releases/media-statement-the-people-centric-economic-stimul
5. Partner Success Story: Maxis drives end-to-end digital transformation - https://blogs.partner.microsoft.com/mpn-apac/2020/07/30/partner-success-story-maxis-drives-end-to-end-digital-transformation-for-businesses/
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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In-text: (SWOT & PESTLE.com, 2022)

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Maxis Communication SWOT and PESTLE analysis has been conducted by Sushil Kumar Panda and reviewed by senior analysts from Barakaat Consulting.

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